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How's Your Dad?: Living in the Shadow of a Rock Star Parent
What's it like growing up as the offspring of rock royalty? Living through bizarre backstage – and onstage – experiences, unconventional childhoods, drugs, debts and mad babysitters, the subjects of this book may have grown up quickly but their backgrounds shaped them in very different ways. In this frank and affectionate book, Zoë Street Howe meets the children of iconic music figures and discovers if a rock star parent really is a blessing or a curse.
Measure and Music
This book is the first line-by-line analysis of enjambement and verse-internal breaks throughout the entire Iliad. Addressing larger, stylistic questions concerning genre, effect, and the manipulation and enjambing of formulae, Higbie examines a wide range of literary structures, including speeches, similes, battle scenes, and catalogues. A fundamental and thorough examination of enjambement in Homeric verse, this work will become a standard reference for scholars and students of Homer.
Annual Catalogue
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Cassell's Magazine
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Augmented Reality and Consumer Behavior in E-Commerce
Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment in real time using their mobile devices (e.g., projecting a virtual model of a sofa into its dedicated place in the living room via smartphone). AR can thus facilitate a more realistic online product evaluation and potentially increase sales. However, AR's effectiveness may depend on different usage contexts and product characteristics. The main objective of this cumulative dissertation is to provide a better understanding of AR in e-commerce and resulting consumer behavior. To this end, thi...
The Behavioral Economics of Digital Customer-Firm Interactions
The use of digital technologies have given rise to new forms of customer-firm interactions (e.g., the use of digital assistants in customer service). The shift towards digitization of customer-firm interactions enables a wide and easily scalable new set of offerings to consumers. From a consumer perspective, the increased use of digital technologies constantly shape individual decisions and attitudes towards firms. This dissertation examines the extent to which customers benefit from these technological advances by taking on a behavioral economics perspective. The main focus of the dissertation lies on two aspects which are highly relevant for firms: (i) customer satisfaction, and (ii) the q...
