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Marketing
This book on marketing continues to reflect our firm belief that the Wheel of Consumer Analysis is a powerful tool not only for organizing consumer behaviour knowledge but also for understanding consumers and for guiding the development of successful marketing strategies. In fact, it has been used by marketing consultants and practitioners to do so. The various chapters presented here follow several approaches, which researchers can explore in different contexts. This book intends to contribute to a better understanding of the application areas of marketing strategies and shows how these business practices in social sciences can stimulate various topics.
Marketing Techniques for Financial Inclusion and Development
Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately target and market their potential customers as well as the new avenues for development. Marketing Techniques for Financial Inclusion and Development is a critical scholarly resource on the marketing techniques adopted by various financial institutions and societies for promoting financial inclusion initiatives for the development of the society at large. Featuring coverage on a broad range of topics such as consumer awareness, financial literacy, and micro-enterprises, this book is geared towards managers, investors, brokers, researchers, and all others within the banking industry.
Exploring Inclusive Educational Practices Through Professional Inquiry
Practitioners, scholars, and teacher education students alike can celebrate reading Exploring Inclusive Educational Practices through Professional Inquiry. This rich array of case scenarios both illuminates and elaborates the meaning of inclusion in today’s schools and tomorrow’s visions. Twenty-five stories from parents, teachers, school principals, and specialists highlight the kind of experiential knowledge that won’t be found in typical research reports and district documents about inclusive education. What happens to real people—students and their families—doesn’t always resemble policies that can look so good on paper. This book makes a wonderful contribution to better unde...
Advances in Health Management
The production of healthcare services had been out of the business, organizational, and technological dynamic that continually revolutionized the production of all other goods and services for a long time. Nowadays, this marginality has ceased as the need for healthcare is rising. Healthcare is now at the center of attention influenced by the never-ending demand of medical technology and substantial resource scarcity that imposes substantial organizational and entrepreneurial innovations. One decisive challenge that has emerged from such a situation is the management of healthcare processes, in the broad sense: healthcare professionals are called upon to demonstrate their ability to cope with complex problems because they are characterized in an institutional, ethical, organizational, and economic sense. With its eight chapters in a single segment, this book makes it possible to realize the specific nature of the problem. Its multidimensionality and the original approach are contributed and harmonized by scholars belonging to different disciplines.
Marketing by Contingency in the Time of COVID-19
Marketing by Contingency in the Time of Covid-19: Overcoming Business Crises and Meeting Marketing Challenges provides conceptual and empirical evidence from a marketing and business perspective about how firms and nonprofit organizations in developing countries have coped with the Covid-19 pandemic. The Covid-19 pandemic became not only a health threat but also a business threat and challenge. This book analyzes successful—and failed—marketing strategies that have been implemented by renowned and emerging firms and nonprofit organizations in reaction to the unprecedented market situation caused by the Covid-19 pandemic. Using case studies, the chapters identify the elements that were cr...
Diplomatic List
Directory of foreign diplomatic officers in Washington.
Diplomatic List
Directory of foreign diplomatic officers in Washington.
Racism and Discourse in Latin America
Racism and Discourse in Latin America investigates how public discourse is involved in the daily reproduction of racism in Latin America. The essays examine political discourse, mass media discourse, textbooks and other forms of text, and talk by the white symbolic elites, looking at the ways these discourses express and confirm prejudices against indigenous people and against people from African descent. The essays show that ethnic and racial inequality in Latin America continue to exacerbate the chasm between the rich and the poor, despite formal progress in the rights of minorities during the last decades. Teun A. van Dijk brings together a multidisciplinary team of linguists and social scientists from eight Latin American countries (Mexico, Guatemala, Colombia, Venezuela, Brazil, Argentina, Chile, and Peru), creating the first work in English that provides comprehensive insight into discursive racism across Latin America.
Official Gazette
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