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Social Media Engagement For Dummies
Put "engage" front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing. Helps you build and foster social media relationships with potential customers, fans, foll...
Crowdsourcing
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The Happy, Healthy Nonprofit
Steer your organization away from burnout while boosting all-around performance The Happy, Healthy Nonprofit presents realistic strategies for leaders looking to optimize organizational achievement while avoiding the common nonprofit burnout. With a uniquely holistic approach to nonprofit leadership strategy, this book functions as a handbook to help leaders examine their existing organization, identify trouble spots, and resolve issues with attention to all aspects of operations and culture. The expert author team walks you through the process of building a happier, healthier organization from the ground up, with a balanced approach that considers more than just quantitative results. Employ...
Cybergrrl!
Aliza Sherman (a.k.a. Cybergrrl!) shows web-wary women the difference between the Web and the Internet, easy ways to get online, how to find great career and business opportunities and valuable online resources, and much more, in this jargon-free guide to cyberspace. "(Sherman's) mission is to empower women and girls through technology".--"Wall Street Journal".
The Everything Blogging Book
If you have access to a computer, you can start your own online journal, or blog--if you know how to do it right. With your own blog, you'll have a voice in the exciting world of the Internet. This one-stop resource shows you how to publish your ideas, get feedback, and create your own worldwide network! With this book you'll learn how to: Create buzz marketing for your business. Get amateur poetry, short stories, and prose published. Create a worldwide network of people. Share unique hobby ideas with thousands of other hobbyists. This easy-to-use guide will help you to create and maintain a creative and unique blog that readers the world over can enjoy. With The Everything Blogging Book, you'll learn how to make your mark on the World Wide Web—and beyond!
Mom, Incorporated
Entrepreneur bloggers Aliza Sherman (founder of Cybergrrl, Inc.) and Danielle Smith (founder of ExtraordinaryMommy.com) have joined forces to write a book that helps women who are already moms (or are thinking about becoming moms in the future) learn how to take charge of the family/work balance by starting their own businesses. As more women become mompreneurs, there is an increased need for a book that will cover all aspects of how moms can successfully start and run a business that allows them to make money, pursue a profession, and have time to devote to the kids as well. This practical, user-friendly book will draw on Aliza and Danielle's own expertise and their interviews with moms who've started their own successful businesses. The book also includes valuable information about the current alternative sources of funding for female entrepreneurs.
PowerTools for Women in Business
The founder of "Cybergrrl.com" provides readers with the "PowerTools" necessary to succeed in business, offering advice on how to maximize strengths, overcome obstacles, and achieve personal and professioanl success.
Mom Blogging For Dummies
Ready to start your Mom blog or enhance your existing one? This book is for you! The population of mom bloggers is growing at a stunning pace and they boast an audience of more than 23 million women reading, posting, or commenting on blogs every week. This fun and friendly guide targets moms who are looking to become a savvier blogger, build a personal brand, earn free products to review or give away, or make some extra cash through ad revenue. Named by Nielsen as one of the most influential moms online, author Wendy Piersall helps you determine the right business model for your blog and then create a professional, in-demand personal brand. Serves as a road map for the growing population of ...
The Complete Idiot's Guide to Crowdsourcing
Tap into the global talent pool. Crowdsourcing leverages such social networking tools as Facebook and Twitter to tap into the power of many people to distribute one's work load or gain input. Aliza Sherman, crowdsourcing innovator, has helped her clients harness the incredible power of "crowd-think" and "crowd- do" to achieve goals as diverse as designing new products to test-marketing services to fundraising. In this guide, she explains the theory and practice of crowdsourcing and actually shows readers how to use it. ? A practical, prescriptive guide for those who want to put the ideas in such books as The Wisdom of Crowds and Here Comes Everybody into action. ? Step-by-step instructions. ? Insightful anecdotes from the world of crowdsourcing.
Digital Sisterhood
Ananda Kiamsha Madelyn Leeke became a pioneer in the digital universe twenty-seven years ago, when she logged in to the LexisNexis research service as a first-year law student at Howard University School of Law. She was immediately smitten with what the World Wide Web could do. Later, while attending the UN Fourth World Conference on Women in Beijing, China, in 1995, Leeke found herself in an Internet caf, where she experienced an interaction that changed her life. Over time, through interactions and conversations both online and in-person, Leeke developed the concept of digital sisterhood. Embracing this revolutionary concept led to a complete career reinvention that finally allowed her to ...
