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Commercial exploitation of attributes of an individual's personality, such as name, voice and likeness, forms a mainstay of modern advertising and marketing. Such indicia also represent an important aspect of an individual's dignity which is often offended by unauthorized commercial appropriation. This volume provides a framework for analysing the disparate aspects of the problem of commercial appropriation of personality and traces, in detail, the discrete patterns of development in the major common law systems. It also considers whether a coherent justification for a remedy may be identified from a range of competing theories. The considerable variation in substantive legal protection reflects more fundamental differences in the law's responsiveness to commercial practices and different attitudes towards the proper scope and limits of intangible property rights.
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This book shows how intellectual property turned the family into a market while, simultaneously, the market became a family.
This book offers a comprehensive overview of the methods and approaches that could be used as guidelines to address and develop scholarly research questions related to intellectual property law, bringing together contributions from a diverse group of scholars who derive from a wide range of countries, backgrounds, and legal traditions.
Dev Gangjee considers the international legal rules which determine the protection of geographical brands such as Champagne.
Sebastian Haunss demonstrates how intellectual property conflicts have brought about new cleavages in the knowledge society and new collective actors.
This comprehensive international and comparative account reconceptualises the public domain, providing new insights into copyright and copyright law reform.