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Crisis Management in the Food and Drinks Industry: A Practical Approach
Few titles could be timelier than the second edition of Crisis Management in the Food and Drinks Industry – A Practical Approach. The world is worrying about a human pandemic arising from the avian flu epidemic that is spreading from the Far East, the implications of which could be as great for the food industry as were the outbreaks of foot and mouth disease and BSE. This practical and greatly expanded edition by media and public relations veteran Colin Doeg focuses on the communications aspects of dealing with a crisis. It is global in its coverage of the subject, reviewing practices and requirements in countries ranging from the USA and the UK to Australia and New Zealand. Doeg offers a...
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Hitting the Headlines in Europe
Communicating across borders is a specialist skill. Differences in language, tradition, culture and style can create problems for even the most experienced PR professional. Companies, campaigners and journalists need to adapt their methods to the complex environment that is the new Europe, avoiding pitfalls and adopting innovative strategies. Drawing on their combined experience of working in European journalism and PR, the authors provide a comprehensive guide to dealing with Europe's media, from the practical aspects of producing written material in different languages to guidelines for managing multi-lingual press conferences. Packed with practical advice, tips and warnings, it covers tec...
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Hitler's Cosmopolitan Bastard
In the turbulent period following the First World War the young Count Richard Coudenhove-Kalergi founded the Pan-European Union, offering a vision of peaceful, democratic unity for Europe, with no borders, a common currency, and a single passport. His political congresses in Vienna, Berlin, and Basel attracted thousands from the intelligentsia and the cultural elite, including Albert Einstein, Thomas Mann, and Sigmund Freud, who wanted a United States of Europe brought together by consent. The Count's commitment to this cooperative ideal infuriated Adolf Hitler, who referred to him as a "cosmopolitan bastard" in Mein Kampf. Communists and nationalists, xenophobes and populists alike hated th...
Culture and Customs of Greece
The Parthenon. Plato, Socrates, and Aristotle. Homer's epic poems. Gods and goddesses lounging around, indulging in pleasures on Mount Olympus. All of these images bring to mind the traditional icons of Greece, the cradle of Western Civilization. But what do we know of modern Greece? The answer to that question and more can be found in this comprehensive look at contemporary Greek culture. This one-stop reference source is packed with illustrative descriptions of daily life in Greece in the 21st century. Ideal for high school students and even undergraduates interested in studying abroad, this extensive volume examines topics such as religion, social customs, leisure life, festivals, language, literature, performing arts, media, and modern art and architecture, among many other topics. Woven into the text are beautiful and accurate vignettes of Greek life, helping to illustrate how it is people live. A crossroads between Europe, Africa, and the Middle East, Greece is fighting to hold on to the culture of yesterday, while still looking toward modernity. Culture and Customs of Greece is a must-have volume for all high school and public library shelves.
Communication and Leadership in the 21st Century
For some people, Public Relations used to be "that former journalist type who deals with the media." However, the public perception of the profession has changed quite substantially. Communication has become a genuine modern management function. The integration of successful public relations is a crucial contribution to raising the level of professionalism in an organization. "Communication and Leadership in the 21st Century" is a review of theoretical and empirical research papers on this subject, intended for scholars, students, and professionals across these disciplines. The volume focuses in particular on four distinct, but interrelated areas of communication: Integrated Market & Corpora...
Sixth European Ministerial Conference on Equality Between Women and Men
The two-sub themes of this Ministerial Conference were: - Gender equality as an integral part of human rights in a democratic society. - Gender analysis and gender budgeting: tools for economic development. The main objective of the Conference was to raise awareness, at the highest political level, to the fact that the lack of gender equality implies personal, social and economic costs higher than the cost of those incurred in implementing gender equality and that there are social and economic benefits to be gained from its implementation. These Proceedings present the main contributions to the Conference as well as the two following texts adopted by the European ministers responsible for gender equality: Resolution on Achieving gender equality: a challenge for human rights and a prerequisite for economic development and Action Plan for Achieving gender equality in all spheres of society.
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