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Alvin Lee and Ten Years After
  • Language: en
  • Pages: 188

Alvin Lee and Ten Years After

Interviews, performance details, articles, and more tell the history of Alvin Lee and his band Ten Years After.

The Strategy of Global Branding and Brand Equity
  • Language: en
  • Pages: 264

The Strategy of Global Branding and Brand Equity

  • Type: Book
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  • Published: 2015-03-02
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  • Publisher: Routledge

Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to predict a consumer’s loyalty and choice. Results have shown that PBC can achieve a high level of predictive accuracy, in excess of 70% in mature markets. This accuracy holds even in the face of price competition from a less preferred brand. PBC uses a prospective predicting method which does not have to rely on a brand’s past performance or a customer’s purchase history for prediction. Choice data is gathered in the retail setting – at the point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described to be practical, useful and implementable for both researchers and practitioners of commercial brand strategies.

From Headstocks to Woodstock
  • Language: en
  • Pages: 448

From Headstocks to Woodstock

  • Type: Book
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  • Published: 2018
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  • Publisher: Unknown

Following the Woodstock Festival in August 1969 and the subsequent movie in 1970, Ric's band, Ten Years After, became huge on the world stage. Ric's autobiography charts the journey from the coal mining town of Mansfield in the UK to performing alongside the greats and in some of the biggest venues of the music scene: The Newport Jazz Festival with Led Zeppelin, Jethro Tull, Frank Zappa's Mothers of Invention, Miles Davis and The Godfather of Soul, James Brown all became part of Ric's life and enhanced the band's burgeoning worldwide appeal. Other festivals: The Miami, Atlanta and Texas Pop Festivals, 1970's Isle of Wight Festival (with Jimi Hendrix and The Who) and headlining London's Albert Hall, New York's Madison Square Garden and Tokyo's Budokan, further exposed the band's music to a global audience. It's thought that Ric performed to almost 4 million people a year between 1969 and 1975, not including the estimated 300,000 to 500,000 who saw their amazingly powerful performance at Woodstock nearly fifty years ago. A must read for anyone who wants to find out more about the music scene in the mid twentieth century and at a time when revolution in music was in the air.

Deep in the Shade of Paradise: A Novel
  • Language: en
  • Pages: 384

Deep in the Shade of Paradise: A Novel

"A comic opera…tuneful, playful." —New York Times Book Review In Shiver-de-Freeze, Louisiana (population 375), friends and family have gathered for the impending nuptials of Grisham Loudermilk and Ariane Thevenot. This will be no ordinary wedding—not when Boudou Fontana, the last of the star-crossed Fontana clan, the conjoined twins Tous-les-Doux, and a host of others are involved. From a writer of rare grace and comic genius comes a “warm, sad, and hilarious ride through the carnival of life” (Dallas Morning News). Rich in character and insight into the vagaries and varieties of love and memory, Deep in the Shade of Paradise is John Dufresne at his funny and thoughtful best.

Kringle's Window
  • Language: en
  • Pages: 76

Kringle's Window

THE STORY: Becka, age twelve, and Boomer, age eight, are sisters whose parents are in the middle of a trial separation at Christmas time. Becka, a precocious computer hacker, has become cynical and withdrawn. Boomer tries to be the peacemaker, eter

Legends of Rock Guitar
  • Language: en
  • Pages: 272

Legends of Rock Guitar

Presents a comprehensive encyclopedia of rock guitar legends examining over three hundred artists beginning in the 1950s and covering a wide range of styles and includes performers such as Chuck Berry, Eric Clapton, Duane Eddy, Buddy Holly, Keith Richards, and more.

British Blues Pioneers Ramblin' On My Mind Crossword Puzzle Book
  • Language: en
  • Pages: 40

British Blues Pioneers Ramblin' On My Mind Crossword Puzzle Book

  • Type: Book
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  • Published: 2017-04-26
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  • Publisher: Lulu.com

Writer, podcaster and bassist Aaron Joy presents his series of rock music crossword puzzle books. Each book looks at the bands, albums and general history, including famous and indie musicians. Great for the fan, musician or history buff. At least 14 puzzles in each book. Visit the publisher www.lulu.com/aronmatyas to find all his books. This volume includes 16 puzzles featuring Long John Baldry, Free, Jeff Beck Group, Peter Green, Pretty Things, Them, Juicy Lucy, 10 Years After, Animals, Blind Faith, Cyril Davies, Savoy Brown, Bluesology, Steampacket, Climax Blues Band, Graham Bond, early Jethro Tull, Yardbirds, Cream, John Mayall's Bluesbreakers, Alexis Korner, Rolling Stones

The History, Use, Disposition and Environmental Fate of Agent Orange
  • Language: en
  • Pages: 353

The History, Use, Disposition and Environmental Fate of Agent Orange

For almost four decades, controversy has surrounded the tactical use of herbicides in Southeast Asia by the United States military. Few environmental or occupational health issues have received the sustained international attention that has been focused on Agent Orange, the major tactical herbicide deployed in Southern Vietnam. With the opening and establishment of normal relations between the United States and the Socialist Republic of Vietnam in 1995, the time has come for a thorough re-examination of the military use of Agent Orange and other "tactical herbicides" in Southern Vietnam, and the subsequent actions that have been taking place since their use in Vietnam. The United States Depa...

Woodstock
  • Language: en
  • Pages: 296

Woodstock

It defined a generation, exemplified an era: Woodstock was unlike anything that has ever happened before or since--and August 2009 marks the 40th anniversary of this seminal event. Relive the moment and "get back to the garden” with this day-by-day, act-by-act account of everything that went down on Yasgur’s Farm. With interviews and quotes from those who were there--the musicians, the fans, the organizers--and a wealth of photographs and graphic memorabilia, Woodstock is the ultimate celebration of a landmark in modern cultural history. Woodstock is organized in three parts: - Origins sets the stage by describing the counterculture of the time, along with the festival’s organization, fundraising, buzz-building tactics, ticket selling and publicity, and site building. - The Event--the heart of the project--includes a log with a run-down of each of the 32 acts, in the order they appeared, one spread to each name. Fans and politics are also featured prominently here. - The Aftermath focuses on media coverage, follow-up festivals, Michael Wadleigh and Thelma Schoonmaker’s documentary, and Woodstock’s enduring legacy.

Why Psychology Needs Theology
  • Language: en
  • Pages: 244

Why Psychology Needs Theology

"Why Psychology Needs Theology" shows how Christian insights into human nature can be integrated with psychological theory and suggests ways that a basic understanding of faith might positively impact the therapeutic process. In the first part of the book, Nancey Murphy explores the core assumptions of psychology from the vantage point of her expertise in the philosophy of science. Psychology needs theology and ethics, she argues, to help it address the question of what constitutes a good life. Taking an Anabaptist, or Radical-Reformation, perspective that emphasizes Jesus' vulnerable love for his enemies and renunciation of power, Murphy challenges psychology to take seriously the goodness ...