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AquaChurch 2.0
We live in a fast-paced, fluid world. A postmodern place where people are drifting, making mid-course corrections in every aspect of life, from careers, to relationships, to beliefs. As church leaders, we must continually reshape our ministries to reach a society adrift. We must move from being adaptive to being proactive, remaining flexible while delivering a uncompromising message. AquaChurch 2.0 is a guide for developing responsive and relevant church leadership. Fusing Biblical wisdom and modern-day insights, acclaimed author Leonard Sweet explores the essentials of leadership arts, including vision, creativity, and teamwork. This updated and revised edition will enable your ministry to navigate today's cultural currents, provide a beacon to your community, and connect with a postmodern world.
Logo Design Love
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildl...
Make Your Business Survive and Thrive!
If you’re an entrepreneur, or you’re just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits—no matter what kind of business you own—and helps you get the most out of your limited resources. Grow your business and get on the fast track to success.
Kellogg on Branding
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
MASTER YOUTUBE
YouTube has transformed the world of content creation, and this book breaks down the path to reaching millions of subscribers on the platform. From the basics of setting up a channel to a deep understanding of algorithms, it offers a clear, detailed guide for anyone aiming to master YouTube. Through proven strategies, you'll learn how to develop a personal brand that resonates with your audience, create engaging content, and manage interaction with followers. Additionally, it shows how to optimize videos for better search and recommendation rankings, and understand key metrics to adjust strategies and improve performance. The book also covers various monetization options, from brand deals to merchandising, and how to build a loyal, engaged community around your channel. This is an indispensable resource for both beginners and seasoned creators looking to scale their success on an ever-evolving platform.
Branded Customer Service
By the author of the bestselling A Complaint Is a Gift (more than 100,000 copies sold) The first book to combine the dynamics of customer service with the psychology of branding-two of the most powerful concepts in business A comprehensive, practical guide that offers strategies, exercises and real-world examples of branded customer service in action Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service -- until now. Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of service that reflects brand promises and brand images.
The Encyclopedia of Superheroes on Film and Television, 2d ed.
It's a bird! It's a plane! It's a complete guide to over 50 years of superheroes on screen! This expanded and updated edition of the 2004 award-winning encyclopedia covers important developments in the popular genre; adds new shows such as Heroes and Zoom; includes the latest films featuring icons like Superman, Spiderman and Batman; and covers even more types of superheroes. Each entry includes a detailed history, cast and credits, episode and film descriptions, critical commentaries, and data on arch-villains, gadgets, comic-book origins and super powers, while placing each production into its historical context. Appendices list common superhero conventions and cliches; incarnations; memorable ad lines; and the best, worst, and most influential productions from 1951 to 2008.
