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Sexual Violence in Conflict
The originality of this book rests in the application of the human security framework to analyze sexual and gender-based violence in conflict. The human security paradigm is concerned and centered on the individual's security threats holistically and is inclusive of both men and women in its agenda. The author argues that making a balanced narrative of sexual violence that includes both men and women as both victims and perpetrators could be a more effective means of preventing conflict-related sexual violence than when men are excluded. Another positive feature of the book rests in its analysis of the plights of victims and survivors of sexual violence during conflict and post-conflict situ...
Management
Completely updated and revised, this eleventh edition arms managers with the business tools they’ll need to succeed. The book presents managerial concepts and theory related to the fundamentals of planning, leading, organizing, and controlling with a strong emphasis on application. It offers new information on the changing nature of communication through technology. Focus is also placed on ethics to reflect the importance of this topic, especially with the current economic situation. This includes all new ethics boxes throughout the chapters. An updated discussion on the numerous legal law changes over the last few years is included as well. Managers will be able to think critically and make sound decisions using this book because the concepts are backed by many applications, exercises, and cases.
Desperate Wish
Sugar Land and Galveston, Texas are facing horrifying news. Twenty-three-year-old Daniel Cortland is disgusted with the mothers who push their daughters on him in hopes of cashing in on his family's fame and wealth. He agonizingly cries, "I wish a nice girl would fall for ME and not my family name or wealth." His desperate wish is answered, but it brings trouble and threats to several lives. How can Daniel overcome the vicious law breakers and enjoy his life? About the Author Sioux Dallas, a widow, is a retired high school coach and classroom teacher as well as a retired horse trainer and riding instructor. Her columns on sporting events and training horse and rider appeared for thirty-two y...
Strategic Marketing
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Integrated Marketing Communications
Net/pickton to find additional valuable teaching and learning materials. David Pickton is Head of the Marketing Department at Leicester Business School, De Montfort University. Amanda Broderick is Senior Lecturer in Marketing and Head of Research in the Marketing Group at Aston Business School.
Marketing Strategy and Competitive Positioning, 7th Edition
Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.
Glossary of Cognitive Action (For a Not-So-Distant Future)
We are at one of those turning points that divide history into a ‘before’ and an ‘after.’ The ongoing transition from an information economy to an economy based in the workings of the brain and the mind has radical implications for human freedom and creativity, both of which are under threat from a rapacious form of technological capitalism. Such moments require new languages in order for the unnamed, the unsayable, and the misunderstood to become known. This is the task taken on by Warren Neidich’s Glossary of Cognitive Activism, now appearing in an expanded and fully revised fourth edition. Each of its entries—which range in topic from the central nervous system and brain-compu...
Exploring Management
Exploring Management, Second Edition by John Schermerhorn, presents a new and exciting approach in teaching and learning the principles of management. This text is organized within a unique learning system tailored to students’ reading and study styles. It offers a clean, engaging and innovative approach that motivates students and helps them understand and master management principles.
Handbook of Communication in the Public Sphere
As you are reading this, you are finding yourself in the ubiquitous public sphere that is the Web. Ubiquitous, and yet not universally accessible. This volume addresses this dilemma of the public sphere, which is by definition open to everyone but in practice often excludes particular groups of people in particular societies at particular points in time. The guiding questions for this collection of articles are therefore: Who has access to the public sphere? How is this access enabled or disabled? Under what conditions is it granted or withheld, and by whom? We regard the public sphere as the nodal point for the discourses of business, politics and media, and this basic assumption is also s ...
Firm Competitive Advantage Through Relationship Management
Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This open access book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to discover not only what qualities these firms have that make them successful at the RM model, but also what benefits this model has for the firm. It addresses questions like how RM-mature companies achieve and sustain competitive advantage, and what determines the scale and scope of these firms, illustrating with case studies. This book will be of interest to scholars studying leadership and strategy, especially those interested in relationship management, business ethics and corporate social responsibility. It will also be of interest to professionals looking to develop their understanding of relationship management.
