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Counter-Cola
Counter-Cola charts the history of one of the world’s most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations—liberal, developmentalist, neoliberal—of the 20th and 21st centuries. A story of global capitalism, it is not without contest. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers’ rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism’s imperative to assimilate critiques or reveal its limits.
To Serve God and Wal-Mart
In the decades after World War II, evangelical Christianity nourished America’s devotion to free markets, free trade, and free enterprise. The history of Wal-Mart uncovers a complex network that united Sun Belt entrepreneurs, evangelical employees, Christian business students, overseas missionaries, and free-market activists. Through the stories of people linked by the world’s largest corporation, Bethany Moreton shows how a Christian service ethos powered capitalism at home and abroad. While industrial America was built by and for the urban North, rural Southerners comprised much of the labor, management, and consumers in the postwar service sector that raised the Sun Belt to national i...
Embodied Avatars
"Tracing a dynamic genealogy of performance from the nineteenth century to the twenty-first, McMillian contends that black women artists practiced a purposeful self-objectification, transforming themselves into art objects. In doing so, these artists raised new ways to ponder the intersections of art, performance, and black female embodiment."--Back cover.
The Sun Never Sets
Sujani Reddy is Five College Assistant Professor of Asian Pacific American Studies in the Department of American Studies at Amherst College. Manu Vimalassery is Assistant Professor of History at Texas Tech University.
The Ringtone Dialectic
The rise and fall of the ringtone industry and its effect on mobile entertainment, music, television, film, and politics. A decade ago, the customizable ringtone was ubiquitous. Almost any crowd of cell phone owners could produce a carillon of tinkly, beeping, synthy, musicalized ringer signals. Ringtones quickly became a multi-billion-dollar global industry and almost as quickly faded away. In The Ringtone Dialectic, Sumanth Gopinath charts the rise and fall of the ringtone economy and assesses its effect on cultural production. Gopinath describes the technical and economic structure of the ringtone industry, considering the transformation of ringtones from monophonic, single-line synthesiz...
The Newark Frontier
Conclusion: Community Action and the Hollow Prize -- Acknowledgments -- Abbreviations Used in Notes -- Notes -- Index
Standing on Common Ground
Under constant, increasingly militarized surveillance, the Arizona-Sonora border is portrayed in the media as a site of sharp political and ethnic divisions. But this view obscures the region's deeper history. Bringing to light the shared cultural and commercial ties through which businessmen and politicians forged a transnational Sunbelt, Standing on Common Ground recovers the vibrant connections between Tucson, Arizona, and the neighboring Mexican state of Sonora. Geraldo L. Cadava corrects misunderstandings of the borderland's past and calls attention to the many types of exchange, beyond labor migrations, that demonstrate how the United States and Mexico continue to shape one another. In...
Critical Humanities and Ageing
Providing a critical humanities approach to ageing, this book addresses new directions in age studies: the meaning and workings of "ageism" in the twenty-first century, the vexed relationship between age and disability studies, the meanings and experiences of "queer" aging; the fascinating, yet often elided work of age activists; and, finally, the challenges posed by AI and, more generally, transhumanism in the context of caring for an ageing population. Divided into four parts: Part I: What Does It Mean to Grow Old? Part II: Aging: Old Age and Disability Part III: Aging, Old Age, and Activism Part IV: Old Age and Humanistic Approaches to Care the volume provides an innovative, two-part structure that facilitates rather than merely encourages interdisciplinary collaboration across the humanities and social sciences. Each essay is thus followed by two short critical responses from disciplinary viewpoints that diverge from that of the essay’s author. Drawing on work from across the humanities - philosophy, fine arts, religion, and literature, this book will be a useful supplemental text for courses on age studies, sociology and gerontology at both undergraduate and graduate levels.
Networking Peripheries
An exploration of the diverse experiments in digital futures as they advance far from the celebrated centers of technological innovation and entrepreneurship. In Networking Peripheries, Anita Chan shows how digital cultures flourish beyond Silicon Valley and other celebrated centers of technological innovation and entrepreneurship. The evolving digital cultures in the Global South vividly demonstrate that there are more ways than one to imagine what digital practice and global connection could look like. To explore these alternative developments, Chan investigates the diverse initiatives being undertaken to “network” the nation in contemporary Peru, from attempts to promote the intellect...
Europeans Are Lovin' It? Coca-Cola, McDonald's and Responses to American Global Businesses in Italy and France, 1886–2015
From the French origin of Coca-Cola to McDonald’s sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multinational corporations in two Western European countries, addressing some compelling questions: to what extent our increasingly globalized world is persistently shaped by forms of American hegemony, and what are some of the forces that have been most effective at challenging the relationship between Americanization and globalization? Through the local history of global companies, the book tells a new story about not only the influence of American businesses in Europe but also the influence of European governments and societies on those American businesses and their adaptability.
