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Package Your Genius
You have life-changing gifts and talents for a reason, but not enough people know your name. It's time to make yourself and your work VISIBLE. Despite being incredibly hard workers who execute flawlessly on the job, many high achievers still struggle with self promotion. If you've been working hard for your employer, or delivering exceptional results for clients, you may think that your work should "speak for itself," and perhaps it should. But in the digital age, a great work product isn't enough anymore. In order to get the opportunities your skills have earned, you must do your part to share your story, your message and your skills with the world. You must build your most powerful persona...
The Rest Revolution
Navigate the competitive work landscape, redefine your approach to ambition, and reclaim your rhythm beyond burnout In a culture that values productivity as a sign of success, many professionals are on the verge of burnout and pushed—sometimes unconsciously and other times overtly#to keep working, keep producing, and keep reaching new heights at an unsustainable pace, often at the expense of their physical and mental wellbeing. In The Rest Revolution, executive and personal branding coach Amanda Miller Littlejohn shows readers how to restore themselves after burnout and navigate the rigors of competitive work without sacrificing self. Inspired by Littlejohn's experience as an executive coa...
Package Your Genius Personal Branding Companion Workbook
This workbook was developed by the author to serve as a companion to the book Package Your Genius: 5 Steps to Build Your Most Powerful Personal Brand. This workbook does not replace the book, but should be used in conjunction with the main text to capture your thoughts and help you create a plan of action. If you have not yet read the main text, you are encouraged to first acquire and read the main book before you attempt to use the workbook which was intended as a supplemental resource to build your personal brand.
Allies and Advocates
Learn to create an inclusive environment with this actionable and insightful resource Allies and Advocates: Creating an Inclusive and Equitable Culture delivers a powerful and useful message about inclusion and diversity in everyday life. Author Amber Cabral, a celebrated inclusion strategist, speaker, and writer, shows readers how to move away from discriminatory and unjust behaviors to supporting and building meaningful connections with people across our diverse backgrounds and identities. While some books settle for vague advice and catchphrases, readers of Allies and Advocates will benefit from the book's: Straighforward style and applicable action items Real-world examples highlighting ...
Package Your Genius Brand with Purpose Planner
An annual planner to help outline personal branding activities for the year
Screenwriting, Step by Step
Screenwriting: Step by Step is a user-friendly, basic introduction to successful screenwriting for the student and novice screenwriter. The text covers twelve steps to good screenwriting. It teaches students how to choose a theme, establish a central conflict, and write a story that works as drama. The book is divided into two sections: "First Steps," which teaches students the essentials of writing drama, and "Next Steps," which teaches the essentials of writing drama expressly for film. The author's wealth of real-world experience is evident in the text's practical advice to beginning screenwriters. Features Explains cinematic principles in clear, simple, conversational prose, helping to eliminate confusion for students and jumpstart their writing process. Includes a separate chapter on formatting so that students can write a script that is technically correct as well as artistically creative. Offers exercises at the end of each chapter that help students clarify and reinforce the fundamentals of writing for film.
Obama's Legacy
In this timely retrospective, leading voices from The Washington Post come together to discuss Barack Obama’s historic presidency. When President Obama was elected, he was a figure of hope for many Americans. Throughout his presidency, he has become far more than a symbol of change; he has enacted countless programs and policies that have made an impact on the country. As his term comes to an end, we look back on what has defined Obama as an American leader. Providing insight into everything from his politics to his family, this collection of articles examines the highlights of the Obama administration. The award-winning journalists at The Washington Post have brought together stories from the last eight years to commemorate the indelible mark our most recent president has made on the United States. Featuring over a hundred historic photos and articles from eight Pulitzer Prize winners, Obama’s Legacy is the perfect way to close out the first family’s years in the White House.
Write Your Story
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The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition
The definitive guide to PR and communications—updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises. Providing best practices for 2...
