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Strategic Urban Health Communication
Strategic Urban Health Communication Charles C. Okigbo, editor People are bombarded with messages continuously and sorting through them constantly. In this milieu, critical ideas about health promotion and illness prevention are forced to compete with distracting, conflicting, even contradictory information. To get vital messages through, communication must be effective, targeted, artful—in a word, strategic. Strategic Urban Health Communication provides a road map for understanding strategy, enhancing strategic planning skills, and implementing strategic communication campaigns. Deftly written chapters link the art and science of strategic planning to world health goals such as reducing h...
A Companion to the History of Science
The Wiley Blackwell Companion to the History of Science is a single volume companion that discusses the history of science as it is done today, providing a survey of the debates and issues that dominate current scholarly discussion, with contributions from leading international scholars. Provides a single-volume overview of current scholarship in the history of science edited by one of the leading figures in the field Features forty essays by leading international scholars providing an overview of the key debates and developments in the history of science Reflects the shift towards deeper historical contextualization within the field Helps communicate and integrate perspectives from the history of science with other areas of historical inquiry Includes discussion of non-Western themes which are integrated throughout the chapters Divided into four sections based on key analytic categories that reflect new approaches in the field
Visualization, Visual Analytics and Virtual Reality in Medicine
Visualization, Visual Analytics and Virtual Reality in Medicine: State-of-the-art Techniques and Applications describes important techniques and applications that show an understanding of actual user needs as well as technological possibilities. The book includes user research, for example, task and requirement analysis, visualization design and algorithmic ideas without going into the details of implementation. This reference will be suitable for researchers and students in visualization and visual analytics in medicine and healthcare, medical image analysis scientists and biomedical engineers in general. Visualization and visual analytics have become prevalent in public health and clinical medicine, medical flow visualization, multimodal medical visualization and virtual reality in medical education and rehabilitation. Relevant applications now include digital pathology, virtual anatomy and computer-assisted radiation treatment planning. - Combines visualization, virtual reality and analytics - Written by leading researchers in the field - Gives the latest state-of-the-art techniques and applications
Neuromatic
"The story Modern tells ranges from eighteenth-century brain anatomies to the MRI; from the spread of phrenological cabinets and mental pieties in the nineteenth century to the discovery of the motor cortex and the emergence of the brain wave as a measurable manifestation of cognition; from cybernetic research into neural networks and artificial intelligence to the founding of brain-centric religious organizations such as Scientology; from the deployments of cognitive paradigms in electric shock treatment to the work of Barbara Brown, a neurofeedback pioneer who promoted the practice of controlling one's own brainwaves in the 1970s. What Modern reveals via this grand tour is that our ostensibly secular turn to the brain is bound up at every turn with the 'religion' it discounts, ignores, or actively dismisses. Nowhere are science and religion closer than when they try to exclude each other, at their own peril"--
Extracorporeal Membrane Oxygenation
"Extracorporeal Membrane Oxygenation : An Interdisciplinary Problem-Based Learning Approach" provides an overview of the latest techniques, management strategies, and technology surrounding the clinical use of ECMO. ECMO is a miniaturized heart-lung-machine that can be used to support patients with either acute respiratory and/or cardiocirculatory failure in numerous scenarios and can be a bridge to either heart or lung transplantation. This book focuseson educating clinicians about this complex but life-saving technology.
Globalization and Culture
Now fully revised and updated, this seminal text asks if there is cultural life after the "clash of civilizations" and global McDonaldization. Jan Nederveen Pieterse argues that what is taking place is a global culture of hybridization. In a new chapter, the author explores East-West hybridities—the idea that globalization is a process of braiding rather than simply a diffusion from developed to developing countries. His historically deep and geographically wide approach to globalization is essential reading as we face the spread of conflicts bred by cultural misunderstanding.
Deep Time
"Deep Time: A Literary History challenges the exclusive association between deep time and the modern science of geology by focusing on late Enlightenment writings that used narrative form to integrate new empirical data and methods with Western and non-Western traditions of chronology, earth history, and human origins. Choosing the mid-eighteenth century as a starting point, Heringman aims to demonstrate how deep time became associated with Earth history in the first place, expanding its conceptual domain to include colonial natural history, oral tradition, and scientific romance-all frontiers of the expanded time horizons associated with modernity. It considers the conceptual opening of a m...
The Postcolonial Gramsci
The importance of Antonio Gramsci’s work for postcolonial studies can hardly be exaggerated, and in this volume, contributors situate Gramsci's work in the vast and complex oeuvre of postcolonial studies. Specifically, this book endeavors to reassess the impact on postcolonial studies of the central role assigned by Gramsci to culture and literature in the formation of a truly revolutionary idea of the national—a notion that has profoundly shaped the thinking of both Frantz Fanon and Edward Said. Gramsci, as Iain Chambers has argued, has been instrumental in helping scholars rethink their understanding of historical, political, and cultural struggle by substituting the relationship between tradition and modernity with that of subaltern versus hegemonic parts of the world. Combining theoretical reflections and re-interpretations of Gramsci, the scholars in this collection present comparative geo-cultural perspectives on the meaning of the subaltern, passive revolution, hegemony, and the concept of national-popular culture in order to chart out a political map of the postcolonial through the central focus on Gramsci.
Health Systems, Health, Wealth And Societal Well-Being: Assessing The Case For Investing In Health Systems
This book argues that health systems are not, as is often believed, simply a drag on resources, but rather part and parcel of improving health and achieving better economic growth.
The Long Arm of Moore's Law
How, beginning in the mid 1960s, the US semiconductor industry helped shape changes in American science, including a new orientation to the short-term and the commercial. Since the mid 1960s, American science has undergone significant changes in the way it is organized, funded, and practiced. These changes include the decline of basic research by corporations; a new orientation toward the short-term and the commercial, with pressure on universities and government labs to participate in the market; and the promotion of interdisciplinarity. In this book, Cyrus Mody argues that the changes in American science that began in the 1960s co-evolved with and were shaped by the needs of the “civilia...
