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Marketing Recorded Music
This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, including PowerPoints, quizzes, and lesson plans, making it the go-to manual for students, as well as aspiring and experienced professionals.
Record Label Marketing
Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, you’ll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era. Features new to...
Tennessee's Business
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Marketing Recorded Music
This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, including PowerPoints, quizzes, and lesson plans, making it the go-to manual for students, as well as aspiring and experienced professionals.
The Recording Industry
The Music Business and Recording Industry is a comprehensive music business textbook focused on the three income streams in the music industry: music publishing, live entertainment, and recordings. The book provides a sound foundation for understanding key issues, while presenting the latest research in the field. It covers the changes in the industry brought about by the digital age, such as changing methods of distributing and accessing music and new approaches in marketing with the Internet and mobile applications. New developments in copyright law are also examined, along with the global and regional differences in the music business.
The Book Rescuer
Recipient of a Sydney Taylor Book Award for Younger Readers An ALA Notable Book A Bank Street Best Book of the Year “Text and illustration meld beautifully.” —The New York Times “Stunning.” —Kirkus Reviews (starred review) “Inspired...[a] journalistic, propulsive narrative.” —Publishers Weekly (starred review) “The story comes alive through the bold acrylic and gouache art.” —Booklist (starred review) From New York Times Best Illustrated Book artist Stacy Innerst and author Sue Macy comes a story of one man’s heroic effort to save the world’s Yiddish books in their Sydney Taylor Book Award–winning masterpiece. Over the last forty years, Aaron Lansky has jumpe...
Concert Programs
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Record Label Marketing
Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The bo...
Romancing the Zombie
The zombie--popular culture's undead darling--shows no signs of stopping. But as it develops to suit changing audience tastes, its characteristics transform. This collection of new essays examines the latest incarnation, the romantic zombie, a re-humanized monster we want to help, heal and connect with rather than destroy. The authors discuss our increasingly sympathetic view of the reanimated dead as more than physical bodies devoid of life and personality. Their essays cover a range of topics, including audience obsession with Apocalyptic love; the problem of a kinder, gentler undead; the millennial reinvention of the "sexy zombie"; and "uncanny valley romance."
