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How to Sound Really Clever
Provides more than six hundred words, offering a definition, examples, and an etymological description.
European Competition Law and Economics
The aim of this book is to explore the economic fundamentals of European competition law.
How Cool Brands Stay Hot
How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.
Galaxy Morphology and Classification
A concise and up-to-date guide to the shape of galaxies and how they can be classified, by one of the pioneers of the field.
How to Sound Clever
How to Sound Clever explains the etymology of 600 key words you really ought to know, but haven't had the time to look up in the dictionary. Each entry features an etymological description as well as useful example phrases so that readers can quickly see the correct context for each word. Anecdotes and witty illustrations appear throughout to make a book that is entertaining and will help the reader to boost their vocabulary. An ideal gift and a useful book for everyone have to hand when they come across a word you should know, but don't. Colin Dexter has described How to Sound Clever thus: †?This admirable book is a wholly welcome antidote to the semi-demi-literacy of the 21st century. Go out and buy it!'
Human Evolution Beyond Biology and Culture
A complete account of evolutionary thought in the social, environmental and policy sciences, creating bridges with biology.
Layers of Illusion
None
The Galaxies of the Local Group
The Local Group is a small cluster of galaxies that includes the Milky Way. At least half of all galaxies in the Universe are thought to belong to similar groups. This authoritative volume provides a comprehensive synthesis of what is known about the Local Group. It begins with a summary of each member galaxy, as well as those galaxies previously regarded as possible members. The book examines the mass, stability and evolution of the Local Group as a whole and includes many important previously unpublished results and conclusions. With clarity, Professor van den Bergh provides a masterful summary of all that is known about the galaxies of the Local Group and their evolution, and expertly places this knowledge in the wider context of on-going studies of galaxy formation and evolution, the cosmic distance scale, and the conditions in the early Universe.
Feminist Practice in the 21st Century
Arguing that feminist practice can help build communities and solve problems, this text is organized by methods, fields of practice and special populations. It sets forth a feminist model in social work theory and practice, from the feminization of poverty to the feminist perspective on politics.
Economics of Industrial Ecology
Studies that integrate scientific, technological, and economic dimensions of industrial ecology and material flows. The use of economic modeling techniques in industrial ecology research provides distinct advantages over the customary approach, which focuses on the physical description of material flows. The thirteen chapters of Economics of Industrial Ecology integrate the natural science and technological dimensions of industrial ecology with a rigorous economic approach and by doing so contribute to the advancement of this emerging field. Using a variety of modeling techniques (including econometric, partial and general equilibrium, and input-output models) and applying them to a wide ran...
