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Você quer a boa ou a má notícia?
Este livro reúne vivências e histórias empreendedoras, como forma de inspirar outros a serem agentes de mudança e proporem soluções para problemas do mundo. Com histórias cativantes e insights práticos, aborda a jornada de pessoas como você, compartilhando experiências de vitórias e desafios. Além de desmitificar o conceito do empreendedorismo, o livro oferece dicas e análises para aprimorar as competências empreendedoras. Com linguagem clara, é uma referência para estudantes universitários, reconhecendo o ambiente acadêmico como fonte de transformação pessoal, social e empresarial.
News Storytelling
Buku "News Storytelling: Penceritaan Berita Media Penyiaran Digital" membawa pembaca dalam perjalanan eksplorasi perkembangan media dalam era digital, khususnya di bidang pemberitaan dan penyiaran. Dengan melibatkan konsep-konsep storytelling, buku ini menyajikan pandangan yang menyeluruh tentang transformasi media dari era tradisional ke era digital yang didorong oleh pesatnya perkembangan teknologi telekomunikasi, terutama internet. Konsep storytelling (bercerita) menjadi fokus utama dan dijelaskan sebagai bagian integral dari evolusi komunikasi manusia sepanjang sejarah. Pentingnya storytelling dalam konteks pemberitaan di media sosial atau di era media digital, telah menjadi sorotan, di ...
Periodismo narrativo y nuevos escenarios de comunicaci—n
Con cada día que pasa, nuevas maneras de trasmitir información invaden el panorama comunicacional. Obligan al periodista a tener que adaptarse, no quedar atascado en una forma de trabajar que necesite una puesta a punto. La prensa digital obligó a desarrollar al máximo la capacidad de síntesis, las redes sociales a manejar redacción web y fotografía, a la par que conocimientos de emisión en vídeo. Todo ello con un estilo más cercano, lejos del comunicado o dossier, para obligar al lector a consumir información y hacer que dicho proceso sea más ameno. Esto supone un primer síntoma de la crisis por la que pasa la profesión de periodismo: la "ocialización" de la comunicación. De la mano lleva a otra consecuencia: se ha confundido muchas veces el tratar de hacer más llevadera la materia informativa con la banalidad y el tratar de manera superficial la realidad. El público desconfía de los medios de comunicación por ello.
Periodismo ubicuo: convergencia e innovación en las nuevas redacciones
Ante los avances tecnológicos y el cambio en la forma de consumir información los medios de comunicación se están reinventando, de manera que la práctica periodística se encuentra en constante transformación. Las redacciones se han integrado acercando a periodistas y profesionales de distintas especialidades, que trabajan en equipos multidisciplinares, para desarrollar nuevas narrativas y nuevos productos periodísticos adaptados a la era de la appificación. La función del periodista ha dejado de ser la de redactar una nota o grabar una entrevista en vídeo, habiéndose convertido en un profesional multitarea. En este contexto, las facultades de periodismo y comunicación han reform...
Tecnologias Digitais: comunicação, relacionamento e consumo em meio à pandemia
A PRESENTE PUBLICAÇÃO apresenta artigos de professores(as) e alunos(as) de graduação e pós-graduação da Escola de Comunicação, Artes e Design da Pontifícia Universidade Católica do Rio Grande do Sul (Famecos/PUCRS) e de outras Instituições de Ensino Superior (IES) que buscam a reflexão e análise de estratégias emergentes de comunicação, relacionamento e consumo em meio ao cenário da pandemia da Covid-19.
The Emerald Handbook of Entrepreneurship in Latin America
The Emerald Handbook of Entrepreneurship in Latin America presents a detailed and extensive review of the most relevant literature published in Latin America, critically analysing and exposing historical processes along with emerging debates, suggesting future paths for its entrepreneurship ecosystems, agents, sectors and regions.
Journalistic Metamorphosis
This book aims to reflect how journalism has changed in recent years through different perspectives concerning the impact of technology, the reconfiguration of the media ecosystem, the transformation of business models, production and profession, as well as the influence of digital storytelling, mobile devices and participation within the context of glocal information. Journalism innovation implies modifications in techniques, technologies, processes, languages, formats and devices intended to enhance the production and consumption of the journalistic information. This book becomes an interesting resource for researchers and professionals working in news media to identify the best practices and discover new types of information flows in a rapidly changing news media landscape.
Content is King
From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future. In focusing on newspapers, magazines, TV and radio, the work is filled with real-life examples and interviews with news media managers, illustrating how management is being conducted in this age of turbulence. The goal is to give students practice in solving complex strategic problems and to provide them with a series of intellectual and professional exercises. Their method of using case studies will enable students to explore in detail key theoretical issues before applying them to real life management settings.
The Function of Newspapers in Society
The demise of the newspaper has long been predicted. Yet newspapers continue to survive globally despite competition from radio, television, and now the Internet, because they serve core social functions in successful cultures. Initial chapters of this book provide an overview of the development of modern newspapers. Subsequent chapters examine particular societies and geographic regions to see what common traits exist among the uses and forms of newspapers and those artifacts that carry the name newspaper but do not meet the commonly accepted definition. The conclusion suggests that newspapers are of such core value to a successful society that a timely and easily accessible news product will succeed despite, or perhaps because of, changes in reading habits and technology.
