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Communication and Smart Technologies
This book features selected papers from the International Conference on Communication and Applied Technologies (ICOMTA 2021), jointly organized by Universidad del Rosario (Bogotá, Colombia); the University of Vigo (Galicia, Spain); the University of Santiago de Compostela-Equipo de Investigaciones Políticas (Galicia, Spain); the University of A Coruña (Galicia, Spain); and the Information and Technology Management Association (ITMA), during September 2021. It covers recent advances in the field of digital communication and processes digital social media, software, big data, data mining, and intelligent systems.
Narrative of Young YouTubers From the Andean Community and Their Media Competence
Abstract: Young people spend an increasing amount of time in front of a screen, developing new forms of content consumption and production. In this context, the so-called YouTubers emerge. They are the new actors of the information society, who acquire prominence specially in the creation of audiovisual content. This article studies the narrative of YouTubers and the media competition behind the process. To accomplish this task we have selected the 10 most relevant young YouTubers in the Andean Community (Bolivia, Colombia, Ecuador, and Peru), ranked by number of followers. Their products were analyzed with the following criteria: the narrative that they use, the impact that they generate, and the media competence that they demonstrate. The research we have made is descriptive and uses a mixed-methods approach, which employs technical datasheets that collect general information on the channels studied and the impact of their accounts. In general terms, we have observed that the videos contem
New Media Pedagogy
This volume constitutes selected papers presented during the Second International Conference on New Media Pedagogy: Research Trends, Methodological Challenges, and Successful Implementations, NMP 2023, held in Cracow, Poland, in November 2023. The 29 papers presented were reviewed and selected from 90 submissions. They focus on recent research and emerging concerns in the field of media pedagogy, such as determinants of teachers' functioning in computerised schools, digitally assisted didactics, ICT-based solutions for teaching support, e-learning during crisis, digital inclusion and exclusion, Artificial intelligence in education and more.
After the Break
Is television really in crisis and should we invent new theoretical concepts for the discipline of Television Studies?
Very Important People
A sociologist and former fashion model takes readers inside the elite global party circuit of "models and bottles" to reveal how beautiful young women are used to boost the status of men Million-dollar birthday parties, megayachts on the French Riviera, and $40,000 bottles of champagne. In today's New Gilded Age, the world's moneyed classes have taken conspicuous consumption to new extremes. In Very Important People, sociologist, author, and former fashion model Ashley Mears takes readers inside the exclusive global nightclub and party circuit—from New York City and the Hamptons to Miami and Saint-Tropez—to reveal the intricate economy of beauty, status, and money that lies behind these ...
Early Careers in Education
This is the first book to bridge the divide between completing a professional course in education and entering into a practical career in education provision. Presented analysis of specific issues as well as overarching themes, it is must-have reading for those who have just commenced a career in education, or are just about to.
The Globalization of Advertising
The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both nationally and internationally. This book indentifies and addresses questions on the globalization of advertising through detailed study of the contemporary advertising industry in Detroit, Los Angeles and New York City and the way advertising work has changed in the three cities over recent years. The Globalization of Advertising draws upon previously unpublished research to unpack the contemporar...
