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Aesthetic Labour
This volume approaches questions about gender and the politics of appearance from a new perspective by developing the notion of aesthetic labour. Bringing together feminist writing regarding the ‘beauty myth’ with recent scholarship about new forms of work, the book suggests that in this moment of ubiquitous photography, social media, and 360 degree surveillance, women are increasingly required to be 'aesthetic entrepreneurs’, maintaining a constant state of vigilance about their appearance. The collection shows that this work is not just on the surface of bodies, but requires a transformation of subjectivity itself, characterised by notions of personal choice, risk-taking, self-manage...
Professional Discourses, Gender and Identity in Women's Media
This book examines the professional discourses produced in women’s media in Malaysia and the subject positions that they make available for career women. Drawing on feminist critical discourse analysis, critical stylistics and feminist conversation analysis, it identifies a range of gendered discourses around employment and motherhood that are underpinned by postfeminism and neoliberal feminism. Through close linguistic analysis of magazine and newspaper articles and radio talk, the study reveals that these discourses substitute balance, individual success, self-transformation and positive feelings for structural change, and entrench the very issues hindering gender workplace equality. Chapters discuss topics such as sexism, work-family balance, extensive and intensive mothering, breadwinning, gender stereotypes, beauty work, ‘synthetic sisterhood’, media practices and gender equality policies. This book will be of great interest to students and scholars of language and gender, discourse analysis, and media, communication and cultural studies as well as policy-makers, media practitioners and feminist activists.
Handbook of Research on Ethnic and Intra-cultural Marketing
Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of established and emerging marketing scholars examine how we might better understand and serve new generations of consumers from a variety of generational, ethnic, and religiously diverse market segments.
Youth Mediations and Affective Relations
Youth Mediations and Affective Relations explores dynamic and expansive possibilities of young people’s affective lives as they engage with diverse social media in prolific and specific ways. It addresses the situated embodied and emotional experiences of young people as they actively use media in order to forge communities, play imaginatively, protest injustice, experiment with their identities, make media or explore friendships. Furthermore, it explores the relational and contextual dimensions of their everyday interactions. Against static knowledge and moral panics that abstract youth from the complex and changing worlds in which they grapple with digital media, this book hones in on the layered textures of youth experiences to consider how today’s youth think and feel in subtle and unexpected ways.
Fashion and Beauty in the Time of Asia
How transnational modernity is taking shape in and in relation to Asia Fashion and Beauty in the Time of Asia considers the role of bodily aesthetics in the shaping of Asian modernities and the formation of the so-called “Asian Century.” S. Heijin Lee, Christina H. Moon, and Thuy Linh Nguyen Tu train our eyes on sites as far-flung, varied, and intimate as Guangzhou and Los Angeles, Saigon and Seoul, New York and Toronto. They map the transregional connections, ever-evolving aspirations and sensibilities, and new worlds and life paths forged through engagements with fashion and beauty. Contributors consider American influence on plastic surgery in Korea, Vietnamese debates about “the fashionable,” and the costs and commitments demanded of those who make and wear fast fashion, from Chinese garment workers to Nepalese nail technicians in New York who are mandated to dress "fashionably." In doing so, this interdisciplinary anthology moves beyond common characterizations of Asians and the Asian diaspora as simply abject laborers or frenzied consumers, analyzing who the modern Asian subject is now: what they wear and how they work, move, eat, and shop.
Women and Gendered Violence in Canada
Violence against women is usually framed as an issue of interpersonal violence perpetuated by men. While domestic violence and sexual assault are significant social problems, such a narrow framing obscures the diversity of women's experience, fails to illuminate the role social structures play, and excludes discussions of workplace and state violence. By drawing on a range of theoretical traditions emerging from feminism, criminology, and sociology, Women and Gendered Violence in Canada significantly expands the conversation on violence against women. The first section of the book develops the conceptual and contextual framework that informs the remainder of the text, and the following three sections are organized around types of victimization: interpersonal, labour site, and state. Each chapter ends with lists of suggested activities, and first person narratives are integrated throughout to personalize the material and issues being examined.
Troubled Memories
Analyzes literary and cultural representations of iconic Mexican women to explore how these reimaginings can undermine or perpetuate gender norms in contemporary Mexico. In Troubled Memories, Oswaldo Estrada traces the literary and cultural representations of several iconic Mexican women produced in the midst of neoliberalism, gender debates, and the widespread commodification of cultural memory. He examines recent fictionalizations of Malinche, Hernán Cortés’s indigenous translator during the Conquest of Mexico; Sor Juana Inés de la Cruz, the famous Baroque intellectual of New Spain; Leona Vicario, a supporter of the Mexican War of Independence; the soldaderas of the Mexican Revolution...
Networks, Labour and Migration among Indian Muslim Artisans
Networks, Labour and Migration among Indian Muslim Artisans provides an ethnography of life, work and migration in a North Indian Muslim-dominated woodworking industry. It traces artisanal connections within the local context, during migration within India, and to the Gulf, examining how woodworkers utilise local and transnational networks, based on identity, religiosity, and affective circulations, to access resources, support and forms of mutuality. However, the book also illustrates how liberalisation, intensifying forms of marginalisation and incorporation into global production networks have led to spatial pressures, fragmentation of artisanal labour, and forms of enclavement that persi...
The Beauty Paradox
Why must beauty be seen as a binary that is either oppressive or empowering for women? The Beauty Paradox: Femininity in the Age of Selfies argues that women’s experiences of beauty as both validating and belittling is grounded in the contradictory injunctions that they receive regarding their participation in beauty culture. Piazzesi identifies the four main paradoxes of Western beauty culture: the worth paradox, the authenticity paradox, the power paradox, and the commitment paradox and examines how they trail women’s everyday experiences, choices, and reflections regarding beauty. She examines the role of beauty in women’s everyday lives and in a variety of contexts: informal social encounters, work and career settings, parenting, intergenerational relationships, self-care, and online networking practices. The author broadens the current discourse on beauty with an emphasis on the digital world, primarily the use of selfies.
