Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Women in PR History
The history of PR has received limited attention over the years, and especially the role of women in PR has been an ‘untold’ story thus far. This book is the first attempt, following research presented at the International History of Public Relations Conference, to shed light on the significant role that female pioneers have played in the evolution of PR. This book explores the field in a way that will offer insight of the significance that women had in the evolution of PR, with diverse chapters that provide rich perspectives on women’s contributions to PR throughout the years and across the globe. It opens with an overview of women in public relations. Later chapters focus on the case...
Histories of Political Public Relations
Despite strong arguments that have been exploring the influence of Public Relations (PR) on public information, propaganda, the development of nation branding and policy-making, there remains little research on the history of governmental PR. This has led to a limited understanding of the discipline that aligns it with a supportive role to wider marketing campaigns or with a stretch to political communication through lobbying. Responding to this challenge, this book explores PR’s historical connection to government communication. The editors assemble respected contributors to explore government PR through a series of micro-histories and also examine larger theoretical issues, including the...
Communicating Corporate Social Responsibility
This book offers a groundbreaking collection of themed chapters in the emerging field of Corporate Social Responsibility (CSR) Communication. Via an international approach, these chapters explore the theory, practice, and issues involved in communicating CSR and make for fascinating reading.
Western European Perspectives on the Development of Public Relations
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Western Europe.
Corporate Social Responsibility in the Digital Age
With social and digital media reshaping the way business is conducted, and the number of companies embracing the new social medium, this book revisits CSR practices from a digital perspective. The volume explores the impact and influence of the new 'social' on responsibility and its feasibility, measurability and success in a boundary-less world.
History of PR in Canada
A first of its kind, this annotated bibliography provides an overview of the development of public relations research in the Canadian context. A valuable resource for researchers, students or practitioners, this bibliography surveys the landscape of public relations research in Canada. It orientates readers to this unique history, identifies gaps in research, suggests topics of future research, and offers critical historiography. This reference work will be of interest to scholars, students and practitioners in the fields of strategic communications, marketing or communications, providing a greater understanding of communications research in various Canadian contexts such as government, industry, corporate and nonprofit.
Corporate Social Responsibility in the Post-Financial Crisis Era
Bringing together normative and instrumental CSR conceptualizations, practice based examples and international case studies, this edited volume brings together important contributions on the conceptualizations of CSR post financial crisis. Including coverage of a variety of practices in developing and developed contexts, industry-specific activities, business ethics and sustainable development issues, Corporate Social Responsibility in the Post-Financial Crisis brings together a variety of perspectives to provide knowledge and understanding across contexts.
Jim Londos
The most famous active athlete in the world during the Great Depression was not Babe Ruth, Sonja Henie or Babe Didrikson. It was a determined Greek immigrant who sailed across the Atlantic Ocean as a 15-year-old to escape a demanding father and start a life abroad. Jim Londos slept in railcars and firehouses to make ends meet and quickly found refuge on the mat. Combining an Old World work ethic with a flair for the dramatic, Londos overcame skeptics and antagonists to become pro wrestling's greatest star, an international celebrity who walked with presidents, prime ministers and the common man. He was responsible for keeping wrestling alive during the Depression and representing achievement to ethnic minorities, underdogs and women, all of whom he attracted in record numbers. This complete biography of Jim Londos tells the story of the first great immigrant athlete, a man who rescued the soiled sport of wrestling when it was down for the count, and brought hope and inspiration to his countrymen and millions worldwide.
Public Relations History
This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment. Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role that underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. Public Relations History is an excellent resource for upper-level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history.
