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Service Quality Measurement: Issues and Perspectives
This book is very useful for it is not just 'descriptive' in its nature, but 'prescriptive', too. It is descriptive in the sense that it describes the process of developing or using a metric in a problem situation, and prescriptive as it clearly prescribes how a beginner can put the theory into practice. In this globalized economy, maintaining quality of products and services has been the thrust area of interest among academicians and practitioners. Today, there are quite a good number of books and research articles available. Nevertheless, service quality measurement has always posed problems, particularly in the context of service industries due to the difficulty in the measurement of the ...
Fundamentals of Semiconductor Physics
Semiconductors have made an enormous impact on 20 th century science and technology. This is because components made from semiconductors have very favorable properties such as low energy consumption, compactness, and high reliability. and so they now dominate electronics and radio-engineering. Semiconductors are indispensable for space exploration where the requirements of small size, low weight and low energy consumption are especially stringent. This book uses quantum-mechanical concepts and band theory to present the theory of semiconductors in a comprehensible term. It also describes how basic semiconductor devices (eg. diodes. transistors. and losers) operate. The book was written for senior high-school and B.E/B.Tech students interested in semiconductor physics
Good and Evil in Shakespeare ́s King Lear and Macbeth
The concepts of good and evil, which can be understood and defined differently, are two broad and sapid concepts because of its diverse interpretations. The two abstract notions have been discussed throughout the centuries since the human existence and continue to be a dispute today. However, the meaning of good and evil was especially interesting in the middle Ages and Renaissance that will be introduced in the first part of this thesis. It will present the different origins of good and evil and examine how variously these concepts were perceived in the middle Ages and Renaissance. It should be pointed out that there was a great contrast in defining of good and evil in both centuries. Addit...
Food advertising to children
Bachelor Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,1, Berlin School of Economics and Law, language: English, abstract: With increasing levels of child obesity, the food industry and its advertising techniques are ever more in the centre of public and academic discussion. While such discussion is complicated by the subjectivity of ethical understanding, the existing body of research also lacks evidence for the actual effects of child-directed advertising. In order to advance a solution in the persisting conflict, this paper critically examines public, governmental and corporate responsibilities. A reflection of theoretical and empirical research is therefore complemented by the collection of primary data – drawn from qualitative interviews with children and their parents. As means of implications for practice, the author drafts an organisational concept for the responsible use and creation of children’s food advertising.
Animal Cruelty: Criminology & Prosecution
Animal cruelty and human life makes a bond. What is the real bond about and what chain is missing is the main framework of this book. Loving non-human animals means loving ourselves. Respecting animals desire means respecting one-selves. Though our love is sweet, our pain for animal is bitter. Current context on animal cruelty all over the world is visualized in this book with an emphasis why and where! This book is specially designed for the one who tries to care the feeling of animals and who does support the green world oflove among everybody.
From Grassroots to Comercialization: Hip Hop and Rap Music in the USA
In the past three decades hip hop has developed from an underground movement in one of New York City's poorest boroughs, the Bronx, to a worldwide multi-billion-dollar industry. Nowadays one could not imagine chart shows, discos or house-parties without rap music. According to Guthrie P. Ramsey, Jr., rap music, which belongs under the cultural umbrella called hip hop, 'is virtually everywhere: television, radio, film, magazines, art galleries, and in 'underground' culture'. In this work Karl Kovacs will examine the reasons for hip hop's international success, the dangers of it, and the motivations rappers had and still have to pursue their art. It is yet to be answered if the success of this form of art has been a blessing or a curse for its performers and their audience, the so-called hip hop generation.
Sayyb Translation Journal (STJ) volume 5, 2013
ABSTRACT One of the increasing linguistic practices in writing economic newspaper articles and reports is the use of metaphors from the source domain of war. In fact, there is no clear-cut answer as to why this is practiced, but apparently the two domains have some elements in common even though they are different realms of knowledge. This paper is based on data collected from economic newspaper articles which areremarkably abundant in war metaphors that describe the economic situation in general and the last economic crisis in specific and its consequences. Various reasons have been detected for mapping the domain of war onto the domain of economics. Among them is the intention to impress and attract the audience to read the article, to raise awareness of a certain economic event or phenomenon, or for prosodic purposes. Also, this paper investigates the techniques according to which war metaphors are rendered into Arabic. The strategies of translation may involve aradical
Graduate Employability in Vietnam : A Loose Relationship Between Higher Education and Employment Market
This book addresses the issue of graduate employability (GE) within the changing context of contemporary Vietnam. GE has become a highly topical and contested issue in Vietnam. Employers report that university students are not suitably prepared for work, and universities are often criticised for their poor commitment to developing student employability assets. However, it is suggested that enhancing GE in Vietnam involves many factors that are often underplayed in the general literature. In the Vietnamese context, both the education system and the economy remain relatively underdeveloped; students are schooled to be passive learners; and corrupt employment practices remain rife. Moreover, Confucian cultural features of face saving, hierarchical order in decision making, and the role of rumour and hearsay in a collectivist culture each play an important part in the different ways university graduates negotiate their transition to employment. Thus, in order to enhance the development of GE in Vietnam, all related stakeholders need opportunities to collaborate so that a mutual understanding of the problem is arrived at and feasible solutions are developed and implemented.
Group Dynamics: The Nature of Groups as well as Dynamics of Informal Groups and Dysfunctions
‘Group Dynamics’ is a very complex topic. There are various definitions for groups, namely scientific ones and non-scientific ones. This assignment specializes in the scientific definitions. A lot of scientists concern themselves with the formation, the types, and the complexity of groups. However, the views of the scientists differ according to this topic. This assignment investigates the nature of groups as well as the specific form of informal groups. Informal groups have nearly the same nature as formal groups. The differences are demonstrated in the second part of the book.
Multiculturalism and Magic Realism in Zadie Smith's Novel White Teeth: Between Fiction and Reality
Since the 1970s, there has been increasing concern with the impact of (post)colonialism on British identities and culture. White Teeth by Zadie Smith is the story of three families from three different cultural backgrounds, set mostly in multicultural London. The first part of this book provides an overview of the former British Empire, the Commonwealth and the history of Bangladesh, Jamaica and the Jews in England as relevant to White Teeth. Following this, the role of the (former) centre of London will be presented. Subsequently, definitions and postcolonial theories (Bhabha, Said etc.) shall be discussed.The focus of this book is on life in multicultural London. The main aspects analysed in these chapters deal with identity, the location where the novel is set and racism. A further aim of the book is a comparison between the fictional world of White Teeth and reality. One chapter is devoted to the question of magic realism and the novel's position between two worlds.In a summary, the writer hopes to convince the readers of the fascination felt when reading the novel and when plunging into the buzzing streets of contemporary multicultural London.
