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Service Quality Measurement: Issues and Perspectives
This book is very useful for it is not just ‘descriptive’ in its nature, but ‘prescriptive’, too. It is descriptive in the sense that it describes the process of developing or using a metric in a problem situation, and prescriptive as it clearly prescribes how a beginner can put the theory into practice. In this globalized economy, maintaining quality of products and services has been the thrust area of interest among academicians and practitioners. Today, there are quite a good number of books and research articles available. Nevertheless, service quality measurement has always posed problems, particularly in the context of service industries due to the difficulty in the measurement...
Sayyb Translation Journal (STJ) volume 5, 2013
ABSTRACT One of the increasing linguistic practices in writing economic newspaper articles and reports is the use of metaphors from the source domain of war. In fact, there is no clear-cut answer as to why this is practiced, but apparently the two domains have some elements in common even though they are different realms of knowledge. This paper is based on data collected from economic newspaper articles which areremarkably abundant in war metaphors that describe the economic situation in general and the last economic crisis in specific and its consequences. Various reasons have been detected for mapping the domain of war onto the domain of economics. Among them is the intention to impress and attract the audience to read the article, to raise awareness of a certain economic event or phenomenon, or for prosodic purposes. Also, this paper investigates the techniques according to which war metaphors are rendered into Arabic. The strategies of translation may involve aradical
The Ambit of English/Arabic Translation
Libraries in the Arab world only have few books on translation that may instigate the thinking of students and even expert translators. A book of this kind may act as a guide to adopt a practical approach to translation in terms of problems and solutions. Therefore, the book carries out the important and crucial task to prepare and provide students, researchers and translators with a book which deals with the translation of many different kind of English and Arabic texts. The layout of the material in this book is an outcome of the author’s interest in translation which originates from his time as a student at Sudan University of Science of Technology. His long experience as a teacher and ...
Food advertising to children
Bachelor Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,1, Berlin School of Economics and Law, language: English, abstract: With increasing levels of child obesity, the food industry and its advertising techniques are ever more in the centre of public and academic discussion. While such discussion is complicated by the subjectivity of ethical understanding, the existing body of research also lacks evidence for the actual effects of child-directed advertising. In order to advance a solution in the persisting conflict, this paper critically examines public, governmental and corporate responsibilities. A reflection of theoretical and empirical research is therefore complemented by the collection of primary data – drawn from qualitative interviews with children and their parents. As means of implications for practice, the author drafts an organisational concept for the responsible use and creation of children’s food advertising.
Fundamentals of Semiconductor Physics
Semiconductors have made an enormous impact on 20 th century science and technology. This is because components made from semiconductors have very favorable properties such as low energy consumption, compactness, and high reliability. and so they now dominate electronics and radio-engineering. Semiconductors are indispensable for space exploration where the requirements of small size, low weight and low energy consumption are especially stringent. This book uses quantum-mechanical concepts and band theory to present the theory of semiconductors in a comprehensible term. It also describes how basic semiconductor devices (eg. diodes. transistors. and losers) operate. The book was written for senior high-school and B.E/B.Tech students interested in semiconductor physics
Motivation of equestrian tourists to travel to a horse-based event
Bachelor Thesis from the year 2012 in the subject Tourism - Miscellaneous, grade: 2,6, Heidelberg International Business Academy, language: English, abstract: Despite the fact that horse-based tourism is popular as a high-impact recreational activity, this research field has received little attention. Although motivation theories have been related to jobs and tourism in general, little is known about the target groups of equestrian tourists. The purpose of this study is to investigate, how the Landsmót affect the motivation of the German Icelandic Horse community regarding their decision to travel to Iceland. Special focus was put on their individual motivation to visit the Landsmót and th...
From Grassroots to Comercialization: Hip Hop and Rap Music in the USA
In the past three decades hip hop has developed from an underground movement in one of New York City's poorest boroughs, the Bronx, to a worldwide multi-billion-dollar industry. Nowadays one could not imagine chart shows, discos or house-parties without rap music. According to Guthrie P. Ramsey, Jr., rap music, which belongs under the cultural umbrella called hip hop, 'is virtually everywhere: television, radio, film, magazines, art galleries, and in 'underground' culture'. In this work Karl Kovacs will examine the reasons for hip hop's international success, the dangers of it, and the motivations rappers had and still have to pursue their art. It is yet to be answered if the success of this form of art has been a blessing or a curse for its performers and their audience, the so-called hip hop generation.
Co-Branding: Fit Factors between Partner Brands
Firms are continuously looking for new opportunities to exploit and leverage their existing brands to achieve business growth. In the past, companies have leveraged their ‘most important asset’ (brands) through brand and line extensions. Nowadays, the most recent trend for capitalizing on brands is called ‘Co-Branding’ in which two or more brands are presented jointly to the consumer, forming a new product or service offering. This new branding strategy promises many benefits, especially for companies operating internationally with strong global brands. This study is about the perception of ‘fit’ between two partner brands in a co-branding venture. Previous studies have already identified that a perceived fit between partner brands leads to a positive evaluation of the co-branded offering by consumers. But why are some brands perceived as fitting together by consumers and others are not? To answer this question, this study investigates which factors (e.g. similar price level, target group, product category) lead to a perceived fit between partner brands by consumers.
Revelation or Damnation? Depictions of Violence in Sarah Kane’s Theatre
With her controversial stage art, the young playwright Sarah Kane broke new dramaturgic ground and made a lasting impression that changed British drama forever. Even though it is part of the canon covering post-war drama, Kane’s work has often met with misunderstanding and fierce criticism due to the uncountable representations of atrocities. How can we make sense of Kane’s seemingly crude and bleak theatre? Mainly concentrating on the play Cleansed, the author examines the nature of violence in Kane’s writing. What purpose does it serve? Is it simply employed for its shock value? Or is it rather used as a metaphor? Kane herself considered her third full-length play as a play about love. In suggesting a figurative reading of the late playwright’s texts, the author shows how Kane embraces violence as a metaphor of the various sufferings both love and life perpetrate upon the human being. Locked beneath the revolting cruelties, we can find a vivid theatricality, powerful images, and a unique rhythm and sound of language.
B2B Sales of German Small and Medium-sized Enterprises. Challenges in Cross-border Sales Within the Context of German-French Business Relationships
For decades Germany and France have been forming the core of the European Union. They generate about 40 per cent of total economic output in the Euro Zone. Nowhere else, there does exist such an intense relationship between neighbouring economies like between these two countries. Those links go far beyond external trade relations and are targeted towards mutual business cooperation. In the light of globalisation, a rising number of competitors, increasing customer demands and short product life cycles, cross-national commerce are of great importance for German Small and Medium-sized Enterprises (SMEs) – particularly in the B2B sector. Sales is often tagged as an enterprise’s figurehead. ...
