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Buku "UMKM & KEWIRAUSAHAAN : Panduan Praktis" adalah sumber pengetahuan komprehensif bagi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) serta calon pengusaha. Buku ini mengulas konsep dasar UMKM dan kewirausahaan serta pentingnya kewirausahaan dalam pengembangan UMKM. Melalui analisis PESTEL dan Porter's Five Forces, pembaca diperkenalkan pada lingkungan bisnis dan faktor-faktor daya saing industri. Analisis SWOT membantu pembaca dalam merencanakan strategi bisnis yang efektif. Perlindungan hak kekayaan intelektual, segmentasi pasar, strategi pemasaran digital, dan manajemen keuangan juga menjadi fokus utama. Tantangan yang dihadapi UMKM dipaparkan dengan solusi strategis yang terperinci, sambil merenungkan masa depan UMKM di Indonesia. Buku ini menjadi panduan yang komprehensif dan praktis bagi mereka yang ingin memahami, mengembangkan, dan mengelola bisnis kecil dan menengah dengan sukses di era yang terus berubah dan kompetitif.
This is an open access book. The International Conference on Accounting, Management, and Economics (ICAME) is an annual agenda organized by the Faculty of Economics and Business, Hasanuddin University. In 2022, we would like to introduce to you the 7th ICAME with the current theme entitled “Innovation Towards Sustainable Business”. We hope that our conference can add discussions and information from various research towards the discourse of new economic policy in the post-pandemic era. This activity also became an important agenda in publishing scientific papers by academics and became a positive contribution to mapping Indonesia’s future development. Therefore, we would like to invite academics, practitioners, researchers to contribute to the development of economic and business management research through participating in the 7th of ICAME. Thank you for your participation and we look forward to meeting you at the conference.
A business book about leadership, leadership development, and how to improve performance. Competency, and its role in achieving peak performance, remains one of the hot issues in business today. This is importance for individual leaders, but has the most impact when the entire organization is unified to create a Culture of Competence. This book provides a bold, prescriptive approach to achieving organizational success through improved individual and group job performance and satisfaction. Dr. Zwell clearly defines the core qualities that lead to peak performance, then illustrates, step-by-step, how companies can identify and develop individual leadership, managerial, and employee competencie...
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Just as society has realized the value of entrepreneurs, so entrepreneurs are gradually realizing the value of strategic marketing. In this text the authors explain the substantial role of marketing in the success of small firms which have emerged in the business environment since the late 1980s.
Ranging from studies on Sufism and the Koran to discussion of nineteenth and twentieth-century Arabic literature, these essays on the law and literature of Islamic society illustrate the unique vision of one of the world's great Orientalists. Originally published in 1982. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
For the past two decades, Michael Porter's work has towered over the field of competitive strategy. On Competition, Updated and Expanded Edition brings together more than a dozen of Porter's landmark articles from the Harvard Business Review. Five are new to this edition, including the 2008 update to his classic "The Five Competitive Forces That Shape Strategy," as well as new work on health care, philanthropy, corporate social responsibility, and CEO leadership. This collection captures Porter's unique ability to bridge theory and practice. Each of the articles has not only shaped thinking, but also redefined the work of practitioners in its respective field. In an insightful new introducti...
Few countries as culturally rich, politically pivotal, and naturally beautiful as Indonesia are as often misrepresented in global media and conversation. Stretching 3,400 miles east to west along the equator, Indonesia is the fourth most populous country in the world and home to more than four hundred ethnic groups and several major world religions. This sprawling Southeast Asian nation is also the world’s most populous Muslim-majority country and the third largest democracy. Although in recent years the country has experienced serious challenges with regard to religious harmony, its trillion-dollar economy is booming and its press and public sphere are among the most vibrant in Asia. A la...
Information is a key resource for all enterprises. From the time information is created to the moment it is destroyed, technology plays a significant role in containing, distributing and analysing information. Technology is increasingly advanced and has become pervasive in enterprises and the social, public and business environments.