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Why We Love Disney
From its beginnings as a small studio in the 1920s, the Disney Company has become one of the most influential organizations in the world of entertainment. Why We Love Disney examines the influence of the Walt Disney Company and the reasons for Disney's universal appeal. Starting with the early days of Walt Disney, the book examines the company's evolution, and discusses the products and services Disney has created and marketed over the years to build its brand. Chapters focus on different elements of Disney - from characters and theme parks to music and home entertainment - to offer the reader a clear overview of the organization's history, products, management, and marketing practices. An examination of the many facets of Disney clearly shows the strategic steps the company has taken over the years to build its brand and make itself one of the major forces in the entertainment industry.
An Introduction to the Entertainment Industry
Whether it's a favorite television show, an artist at the top of the music charts, a best-selling book, or a hometown sports team, we love entertainment. It's big business and in this accessible introduction, Andi Stein and Beth Bingham Evans give readers a glimpse inside the industry, to better understand how each segment operates and the challenges and trends it faces. Each chapter addresses a different segment of the entertainment industry including: - Film - Television - Radio - Theatre - Music - Travel/Tourism - Sports The book is designed as an introductory text for entertainment courses and as an overview of the industry for those looking to pursue careers in the field of entertainment. A list of resources is provided at the end of each chapter.
Real-World Media Ethics
Is it ethical to pass yourself off as black if you are Caucasian, as Rachel Dolezai, the president of a local chapter of the NAACP, did in 2015? Was it ethical for Donald Sterling, the former owner of the NBA team, to use racially inflammatory language? Is it ethical to exaggerate or fabricate the importance of one’s role, as Brian Williams apparently did when he anchored the NBC nightly news? Is it ethical for a journalist to pay a source for a story, tips, and photos, as TMZ, Gawker and others do regularly? The above questions as well as other questions definitely illustrate the need for studying ethics. Real-World Media Ethics provides a wide showcase of real ethical issues faced by pro...
Attracting Attention
This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public.
Shakespeare for Young People
Comprehensive overview of productions, versions and adaptations of Shakespeare for children and young people
Walt's Utopia
The "Happiest Place on Earth" opened in 1955 during a trying time in American life--the Cold War. Disneyland was envisioned as a utopian resort where families could play together and escape the tension of the "real world." Since its construction, the park has continually been updated to reflect changing American culture. The park's themed features are based on familiar Disney stories and American history and folklore. They reflect the hopes of a society trying to understand itself in the wake of World War II. This second edition expands its perspective in response to, among other things, the cultural shifts brought on by the Covid-19 pandemic. New and updated chapters endeavor to hold Disney accountable: not accountability for misdeeds, but its accountability to include everyone, as American mythmakers and cultural titans.
The Disney Princess Phenomenon
The Disney Princesses are a billion-dollar industry, known and loved by children across the globe. Robyn Muir provides an exploratory and holistic examination of this worldwide commercial and cultural phenomenon in its key representations: films, merchandising and marketing, and park experiences. Muir highlights the messages and images of femininity found within the Disney Princess canon and provides a rigorous and innovative methodology for analysing gender in media. Including an in-depth examination of each princess film from the last 83 years, the book provides a lens through which to view and understand how Disney Princesses have contributed to the depiction of femininity within popular culture.
The Cultural Legacy of Disney
This book critically engages with the Walt Disney Company as a global media conglomerate as they mark their 100th year of business. It reflects on and looks forward to the past, present and future of the company and the scholarly engagement surrounding it through three key areas: Disney as a Company, Disney’s Representations, and Relating to Disney. ‘Disney as a Company’ identifies the corporate and management cultural changes over Disney’s 100-year history, with contributors examining Disney’s transnational media influence, changes in management strategy, and Disney’s recent transmedia venture: Disney+. ‘Disney’s Representations’ features chapters critically engaging with ...
Creation, Translation, and Adaptation in Donald Duck Comics
This book examines the scope and nature of Donald Duck and his family's popularity in Germany, in contrast to the diminished role they play in America. This is achieved through examination of the respective fan communities, business practices, and universality of the characters. This work locates and understands the aspects of translation and adaptation that inform the spread of culture that have as yet been underexplored in the context of comic books. It represents a large-scale attempt to incorporate adaptation and translation studies into comics studies, through a lens of fan studies (used to examine both the American and German fan communities, as well as the work of Don Rosa). This work...
Emerging Horizons: Business and Society in the Post-Pandemic Era
The COVID-19 pandemic dominated our lives since its outbreak in the year 2020. The whole economy was disrupted, and businesses and society had to adapt to the new normal. Since the last two years, the release of different vaccines and the vaccination drive have helped to contain the pandemic to quite an extent. It is believed that irrespective of the different doses of vaccination and its impact on the citizens, the virus is here to stay and will translate into an endemic. An endemic situation is where the COVID-19 virus will be confined to certain people and regions. The COVID-19 pandemic drastically impacted businesses, which had to move from a physical mode to an online mode and hybrid mo...
