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Why We Love Disney
From its beginnings as a small studio in the 1920s, the Disney Company has become one of the most influential organizations in the world of entertainment. Why We Love Disney examines the influence of the Walt Disney Company and the reasons for Disney's universal appeal. Starting with the early days of Walt Disney, the book examines the company's evolution, and discusses the products and services Disney has created and marketed over the years to build its brand. Chapters focus on different elements of Disney - from characters and theme parks to music and home entertainment - to offer the reader a clear overview of the organization's history, products, management, and marketing practices. An examination of the many facets of Disney clearly shows the strategic steps the company has taken over the years to build its brand and make itself one of the major forces in the entertainment industry.
Attracting Attention
This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public.
An Introduction to the Entertainment Industry
Whether it's a favorite television show, an artist at the top of the music charts, a best-selling book, or a hometown sports team, we love entertainment. It's big business and in this accessible introduction, Andi Stein and Beth Bingham Evans give readers a glimpse inside the industry, to better understand how each segment operates and the challenges and trends it faces. Each chapter addresses a different segment of the entertainment industry including: - Film - Television - Radio - Theatre - Music - Travel/Tourism - Sports The book is designed as an introductory text for entertainment courses and as an overview of the industry for those looking to pursue careers in the field of entertainment. A list of resources is provided at the end of each chapter.
Baseball in the Classroom
As scholarly interest in baseball has increased in recent years, so too has the use of baseball both as subject and as teaching method in college courses. In addition to lecturing on baseball history, professors are more frequently using baseball as a pedagogical tool to teach other disciplines. Baseball's interdisciplinary appeal is evident in the myriad ways that diverse college faculty have made use of it in the classroom. In this collection of essays, professors from different disciplines explain how they have used baseball in higher education. Organized by academic field, essays offer insight into how baseball can help teach key issues in archival research, business, cultural studies, education, experiential learning, film, American history, labor relations, law, literature, Native American studies, philosophy, public speaking, race studies and social history.
The Cooperstown Symposium on Baseball and American Culture, 2002
This is an anthology of 24 papers that were presented at the Fourteenth Cooperstown Symposium on Baseball and American Culture, held in June 2002, and co-sponsored by the State University of New York at Oneonta and the National Baseball Hall of Fame and Museum. Subsequent to initial presentation, papers were revised and edited for publication. The anthology is divided into five parts: Timebend: Baseball as History; The Business of Baseball; Race: Soul of the Game; Baseball Media: Literature, Journalism, and Cinema; and Baseball Culture: Age, Sexuality, and Religion. Timebend: Baseball as History ruminates on the lingering resonance of the game's past. The Business of Baseball examines sport from a commercial perspective. Race: Soul of the Game chronicles the African-American experience in baseball. Baseball Media: Literature , Journalism, and Cinema analyzes depictions of the game in the popular arts. Baseball Culture: Age, Sexuality, and Religion explores the social fabric of sport. Each part contains multiple essays related by theme and topic. A guide to the paper follows.
The Cultural Legacy of Disney
This book critically engages with the Walt Disney Company as a global media conglomerate as they mark their 100th year of business. It reflects on and looks forward to the past, present and future of the company and the scholarly engagement surrounding it through three key areas: Disney as a Company, Disney’s Representations, and Relating to Disney. ‘Disney as a Company’ identifies the corporate and management cultural changes over Disney’s 100-year history, with contributors examining Disney’s transnational media influence, changes in management strategy, and Disney’s recent transmedia venture: Disney+. ‘Disney’s Representations’ features chapters critically engaging with ...
Walt's Utopia
The "Happiest Place on Earth" opened in 1955 during a trying time in American life--the Cold War. Disneyland was envisioned as a utopian resort where families could play together and escape the tension of the "real world." Since its construction, the park has continually been updated to reflect changing American culture. The park's themed features are based on familiar Disney stories and American history and folklore. They reflect the hopes of a society trying to understand itself in the wake of World War II. This second edition expands its perspective in response to, among other things, the cultural shifts brought on by the Covid-19 pandemic. New and updated chapters endeavor to hold Disney accountable: not accountability for misdeeds, but its accountability to include everyone, as American mythmakers and cultural titans.
Recasting the Disney Princess in an Era of New Media and Social Movements
In the late 2000s, the Walt Disney Company expanded, rebranded, and recast itself around “woke,” empowered entertainment. This new era revitalized its princess franchise, seeking to elevate its female characters into heroes who save the day. Recasting the Disney Princess in an Era of New Media and Social Movements analyzes the way that the Walt Disney Company has co-opted contemporary social discourse, incorporating how audiences interpret their world through new media and activism into the company’s branding initiatives, programming, and films. The contributors in this collection study the company’s most iconic franchise, the Disney princesses, to evaluate how the company has addressed the patriarchy its own legacy cemented. Recasting the Disney Princess outlines how the current Disney era reflects changes in a global society where audiences are empowered by new media and social justice movements.
Shakespeare for Young People
Comprehensive overview of productions, versions and adaptations of Shakespeare for children and young people
