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Marketing Operations: Make the Transformation
This textbook covers how to leverage the behavior data provided by the rise of technology and eCommerce. Students shall learn how to the buying behavior of consumers can be captured and measured to strengthen marketing campaigns and infuse operational processes into their traditional workflows; proving their impact to revenue to all stakeholders.
A Case-Based Guide to Clinical Endocrinology
Now in a revised and expanded third edition, this case-based guide emphasizes the latest investigative advances in both imaging and molecular diagnostics and new treatment approaches for a wide variety of common and complex endocrine conditions. Utilizing unique clinical case histories, each main endocrine condition and disorder is curated by a senior Section Editor with an introduction to his or her area covering both physiology and pathophysiology. This introductory chapter is followed by a number of case histories written by invited experts and designed to cover the important relevant pathophysiology, following a consistent chapter format for ease of use, including bulleted objectives, ca...
Research Anthology on Agile Software, Software Development, and Testing
Software development continues to be an ever-evolving field as organizations require new and innovative programs that can be implemented to make processes more efficient, productive, and cost-effective. Agile practices particularly have shown great benefits for improving the effectiveness of software development and its maintenance due to their ability to adapt to change. It is integral to remain up to date with the most emerging tactics and techniques involved in the development of new and innovative software. The Research Anthology on Agile Software, Software Development, and Testing is a comprehensive resource on the emerging trends of software development and testing. This text discusses the newest developments in agile software and its usage spanning multiple industries. Featuring a collection of insights from diverse authors, this research anthology offers international perspectives on agile software. Covering topics such as global software engineering, knowledge management, and product development, this comprehensive resource is valuable to software developers, software engineers, computer engineers, IT directors, students, managers, faculty, researchers, and academicians.
Cognitive Biases in Visualizations
This book brings together the latest research in this new and exciting area of visualization, looking at classifying and modelling cognitive biases, together with user studies which reveal their undesirable impact on human judgement, and demonstrating how visual analytic techniques can provide effective support for mitigating key biases. A comprehensive coverage of this very relevant topic is provided though this collection of extended papers from the successful DECISIVe workshop at IEEE VIS, together with an introduction to cognitive biases and an invited chapter from a leading expert in intelligence analysis. Cognitive Biases in Visualizations will be of interest to a wide audience from th...
Urban Warfare in the Twenty-First Century
Warfare has migrated into cities. From Mosul to Mumbai, Aleppo to Marawi, the major military battles of the twenty-first century have taken place in densely populated urban areas. Why has this happened? What are the defining characteristics of urban warfare today? What are its military and political implications? Leading sociologist Anthony King answers these critical questions through close analysis of recent urban battles and their historical antecedents. Exploring the changing typography and evolving tactics of the urban battlescape, he shows that although not all methods used in urban warfare are new, operations in cities today have become highly distinctive. Urban warfare has coalesced ...
World Report 2019
The best country-by-country assessment of human rights. The human rights records of more than ninety countries and territories are put into perspective in Human Rights Watch's signature yearly report. Reflecting extensive investigative work undertaken by Human Rights Watch staff, in close partnership with domestic human rights activists, the annual World Report is an invaluable resource for journalists, diplomats, and citizens, and is a must-read for anyone interested in the fight to protect human rights in every corner of the globe.
Recent Insights in Petroleum Science and Engineering
This book presents new insights into the development of different aspects of petroleum science and engineering. The book contains 19 chapters divided into two main sections: (i) Exploration and Production and (ii) Environmental Solutions. There are 11 chapters in the first section, and the focus is on the topics related to exploration and production of oil and gas, such as characterization of petroleum source rocks, drilling technology, characterization of reservoir fluids, and enhanced oil recovery. In the second section, the special emphasis is on waste technologies and environmental cleanup in the downstream sector. The book written by numerous prominent scholars clearly shows the necessity of the multidisciplinary approach to sustainable development in the petroleum industry and stresses the most updated topics such as EOR and environmental cleanup of fossil fuel wastes.
Active and Assisted Living
This is a broad introductory handbook, for academic and industry researchers, covering the major technologies and applications in Ambient Assisted Living (AAL). Set out in three main sections: Part 1 focuses on current state-of-the-art technology and critical analysis: Part 2 covers the applications of these technologies; and Part 3 includes general issues such as usability, accessibility, privacy and ethics. With contributions from around the world, topics covered include: smart homes, environmental sensors and data fusion, wearable sensors, devices and smart clothes, standards and interoperability, computer vision for AAL, reasoning systems, person-environment interaction, networks and int...
Chain Of Voices
It is 1825 and high in the mountains of South Africa a group of slavesstand accused of the murder of their owner, Nicolass van der Merwe, a wealthy Afrikaner farmer. Galant, the van der Merwe family's chief hand, is held leader of the murderous band. Raised with the two sonsof the house, it was not until adulthood and rivalry over Hester, orphaned daughter of a tenant farmer, that he realised their differentroles, their unequal futures and opposed stations in life. A CHAIN OFVOICES stands as a prophetic lesson - when hopes of freedom from slavery are dashed, and when promises of equal treatment are broken, an escalating spiral of bitterness, resentment, and finally, explosiveviolence is inevitable.
