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VIVA MAC
The first cultural history of the iconic brand M·A·C Cosmetics, VIVA M·A·C charts the evolution of M·A·C’s revolutionary corporate philanthropy around HIV/AIDS awareness. Drawing upon exclusive interviews with M·A·C co-founder Frank Toskan, key journalists, and fashion insiders, Andrea Benoit tells the fascinating story of how M·A·C's unique style of corporate social responsibility emerged from specific cultural practices, rather than being part of a strategic marketing plan. Benoit delves into the history of the M·A·C AIDS Fund and its signature VIVA GLAM fundraising lipstick, which featured drag performer RuPaul and singer k.d. lang in its first advertising campaigns. This lively chronicle reveals how M·A·C managed to not only defy the stigma associated with AIDS that alarmed many other corporations, but to engage in highly successful AIDS advocacy while maintaining its creative and fashionable authority.
VIVA MAC
The first cultural history of the iconic brand M·A·C Cosmetics, VIVA M·A·C charts the evolution of M·A·C's revolutionary corporate philanthropy around HIV/AIDS awareness. Drawing upon exclusive interviews with M·A·C co-founder Frank Toskan, key journalists, and fashion insiders, Andrea Benoit tells the fascinating story of how M·A·C's unique style of corporate social responsibility emerged from specific cultural practices, rather than being part of a strategic marketing plan. Benoit delves into the history of the M·A·C AIDS Fund and its signature VIVA GLAM fundraising lipstick, which featured drag performer RuPaul and singer k.d. lang in its first advertising campaigns. This lively chronicle reveals how M·A·C managed to not only defy the stigma associated with AIDS that alarmed many other corporations, but to engage in highly successful AIDS advocacy while maintaining its creative and fashionable authority.
S. Benoit
None
Viva M.A.C
"This is the first cultural history of the originally Canadian company M·A·C Cosmetics, charting the evolution of M·A·C's unusual corporate philanthropy around HIV/AIDS awareness. The book situates M·A·C's remarkable corporate philanthropy within three cultural and social phenomena of the 1980s and 1990s: the revitalization of the Toronto fashion industry, the evolution of the AIDS epidemic in North America, and the increasing commodification of social causes. Describing M·A·C's philanthropic work through its VIVA GLAM fundraising lipstick, this book delves into the history of its charity, the M·A·C AIDS Fund, which featured drag performer RuPaul and singer k.d. lang in its first a...
Face Value
This dissertation provides a cultural and business history of M.A.C Cosmetics and its philanthropic arm, the M.A.C AIDS Fund. M.A.C Cosmetics originated in Toronto, Canada in 1981 and its growth coincided with the AIDS epidemic. Since 1994, the M.A.C AIDS Fund has raised more than $315 million for organizations that assist people affected by HIV/AIDS, through the sale of M.A.C's VIVA GLAM lipstick. While some business scholars have discussed M.A.C's distinctive use of cause marketing, very few works on the cosmetics industry, as well as cultural and media studies works on cause marketing, have dealt at length with M.A.C. Tracing M.A.C's history from the early 1980s until 2000, I argue that M...
Faculty of Nursing on the Move
This book provides a historical analysis of the Faculty of Nursing at the University of Calgary in contrast and comparison to the broader evolution of academic nursing in Canada. It addresses how the faculty has responded to important social trends and changes in health care policy and helps the reader to understand contemporary nursing issues. Starting with the dramatic changes in health care policy after the Second World War, it establishes the role of nursing education as pivotal to a growing health care industry. The book then moves on to describe the challenge of developing an identity for an academic unit within the larger academic and health care structure. This book will be of particular interest to anyone involved in women's studies as it represents a case study for broader women's issues within an academic environment.
Health Affairs
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Red Mitten Nationalism
When Canada hosted the 1976 Montreal Olympics, few Canadian spectators waved flags in the stands. By 2010, in the run-up to the Vancouver Olympics, thousands of Canadians wore red mittens with white maple leaves on the palms. In doing so, they turned their hands into miniature flags that flew with even a casual wave. Red Mitten Nationalism investigates this shift in Canadians’ displays of patriotism by exploring how common understandings of Canadian history and identity are shaped at the intersection of sport, commercialism, and nationalism. Through case studies of recent Canadian-hosted Olympic and Commonwealth Games, Estée Fresco argues that representations of Indigenous Peoples’ cult...
