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Contemporary Case Studies on Fashion Production, Marketing and Operations
This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.
International Marketing in the Fast Changing World
Emerging markets, the euro crisis, and the push to reform global institutions have resulted in a fast changing world, creating opportunities and challenges for international marketing firms and academics. New players, phenomena, and challenges have emerged that demand new research to develop and expand innovative concepts and theories.
Passion and Entrepreneurship
Providing new perspectives on the interface between passion and entrepreneurship, this book recognizes that entrepreneurship is not just based on the search for profit. Instead, the entrepreneurial experience incorporates more complex processes, often based on less rational behavior motivated by reasons other than revenue. ‘Passion’ refers both to emotional elements that may fuel an entrepreneurial effort as well as something that feeds the business. The book challenges established views and shows the complexity of the link between passion and entrepreneurship. The authors discuss the main implications for businesses, and explore how passion at the individual and community level influences entrepreneurial efforts. Offering case studies from multiple sectors alongside conceptual frameworks, this edited volume is a useful tool for scholars, practitioners, and policymakers working on entrepreneurship.
Gender and the European Union
Gender discrimination continues to be a reality in several parts of the world, also in Europe. The aim of this book is to provide an overview of both European Union’s (EU) gender policies and gender balance in EU institutions. It does so by looking at gender equality policies and the EU legal system concerning gender equality, women’s representation within diff erent institutions (and more particularly in the European External Action Service), gender rights as a type of human rights and the EU’s role in the external promotion of womens’ rights in third countries. The analysis shows that women’s representation in the EU institutions has increased in the last decades and that the EU has strengthened its att ention to gender rights in its external relations as well, however the results of both att empts are far from being fully satisfactory.
The Custodians of the Gift
Emerging from more than two decades of research in the field and in the archives, the essays collected here explore the multifaceted topic of the Fijian firewalking ceremony, the vilavilairevo. The collection examines the intersection of the intertwined topics of cultural property, reproduction of tradition, and change with issues of (post)colonial representation, authenticity, and ethnic identity. The essays advance new insights on the tourist gaze and the safeguarding of intangible cultural heritage and pose serious questions regarding the role of digital and social media as tools for preserving cultural legacies and extending traditional cultural worlds into new domains. Focusing on the response of the Sawau tribe of the island of Beqa to the commodification of the vilavilairevo as their iconic practice, this essay collection ultimately illuminates how the Christian cultural dynamics and unprecedented dogmatic schism surrounding the vilavilairevo spectacle are reshaping local notions of heritage, social sentiment, and social capital.
I International Conference on Advanced Marketing Practice Disruptions, Diversity and Ethics
This publication collects a sample of contributions presented at the first edition of the Inter-national Conference on Advanced Marketing Practices (ICoAMP) held virtually (online) on April 18 and 19 at the University of Almería, Spain. The first edition of the conference was focused on disruption, diversity and ethics. Through the contributions provided by the diverse authors, this publication covers a wide range of different topics such as analytics, measurement and methodologies in marketing, consuming technocultures, how Artificial Intelligence (AI) is disrupting marketing practice, the impact of digital technologies on marketing management, marketing oriented to ODS, new patterns of living & working and customer demand, regulatory and public policy issues and social media and digital marketing practice and aims to enlighten the reader on the newest and most innovative trends in the field of marketing research.
Native and Immigrant Entrepreneurship
This book adopts a multidisciplinary approach to the issue of “local liabilities”, drawing on close analysis of the case of Chinese migrants and the Italian industrial district of Prato in order to elucidate the problems, or liabilities, that derive from the separation between natives and immigrants in local systems of people and firms. Insights are offered from a variety of disciplines, including business and industrial economics, anthropology, and sociology, thereby providing a framework through which to view the problems and also identifying potential pathways for their evolution and resolution. The focus on local liabilities affords an original perspective on the nature of globalizat...
Participatory Practice in Space, Place, and Service Design
'Participatory Practice in Space, Place, and Service Design' is premised on a belief in the importance of participatory practices in finding creative solutions to the plethora of problems we face today. It argues that engaging professions with the public in mutual exploration, analysis, and creative thinking is essential. It not only ensures better quality products, places, services, and a greater sense of civic agency but also facilitates fuller access to them and the life opportunities they can unleash. This book offers a uniquely varied perspective of the myriad ways in which participatory practices operate across disciplines and how they impact the worlds and communities we create and in...
Marketing Automation and Decision Making
The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers’ decision making within the industry’s growing utilisation of AI.
