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Narrative and Innovation
The editors bring two terms, narrative and innovation, together in an interdisciplinary and interactive way. Narratives are ubiquitous and hold the potential to indicate future changes in politics, economies and markets. As “stressors” and stabilizers in organizations, narratives and changes in the consensus narrative indicate the need for strategic change or organizational stasis and may be utilized as a source for early recognition in strategic management. The use of narratives in management, however, makes it necessary to adopt a new perspective. This volume offers a polyphonic forum for the development of an interpretive approach towards business administration, strategic management, and entrepreneurship, by introducing instruments of semiotics, linguistics, narratology, and others. This compilation, therefore, presents a comprehensive overview of scientific and industrial perspectives beyond the mainstream.
Sprache und Arbeit
None
The Reflexive Diversity Research Programme
Diversity is both a cause for controversial discussions and an opportunity to reflect on social participation. This book offers a basic introduction to important currents in diversity research by presenting central theoretical determinants of the research perspective. An analysis of the diversity strategy and its implementation at the University of California, Berkeley serves as an empirical-practical example in this regard. In particular, this case study illustrates the intersectional research perspective and the multi-level and multi-method research design of reflexive diversity research. In the sense of reflexive constructivism, the practice of research itself is reflected using the example of the case study.
Innovation in Financial Services
This book gathers together some of the most up-to-date thinking in the growing field of innovation in services and more particularly, in financial services. It explores the peculiarities of innovation in financial services firms and surrounding market players, discusses the open nature of the innovation process, and analyses its success factors and its interplay with strategy and performance. This book provides topical insights on the challenges facing the financial industry, such as the convergence with other sectors, and the increasing regulatory burden. By combining multidisciplinary approaches and by selecting a number of cutting-edge research models, theories, empirical findings and practitioners’ insights, it offers unique, contemporary and multidimensional perspectives on innovation for a sector of paramount importance for the running of economies around the world. This book comes at a time of turbulence, uncertainty and within an industry in need of vision and strategic foresight. By synthesizing multiple views from academia and practice, it opens the agenda and contributes to the on-going debate of redefining the multi-polar role of innovation in the financial industry.
Touring Consumption
This book attempts to confront spatial, performative and cultural interrelations between tourism and social economic behavior by providing a critical platform for the articulation of touring consumption in our contemporary world. Tourism has become a significant area of scholarship especially given the industry’s product development opportunities on a global scale. However, the emphasis placed on such research has largely been from a supply-side perspective. What needs to be explored is the shift towards the agencies of the tourist or traveler as consumer and consumption as being embodied as a moment of practice in continuous states of touring.
Branded Spaces
Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences.
Textsorten, Handlungsmuster, Oberflächen
Seit den Anfängen der Textlinguistik in den 1960er Jahren werden Probleme der Texttypologie als wesentliches Element dieser Teildisziplin erachtet. Mit der Öffnung der Sprachwissenschaft zur verstehenden Sozialforschung und sprachpsychologischen Kommunikationstheorie traten an die Stelle formaler Textklassen komplexe Sinn-Einheiten des Handelns und der Interaktion, die wesentlich von den sprachlichen Oberflächen her zu verstehen sind. Zu den aktuellen Forschungsthemen gehören: die Verarbeitung von Textsortenwissen in individuellen und kollektiven Produktions- und Rezeptionsprozessen; der Erwerb kommunikativer Praktiken; ihre Kulturspezifik und Historizität; die Vernetzung von Textsorten in institutionellen Handlungsfeldern; ihre Bedingtheit durch je spezifische mediale und situative Voraussetzungen; die temporäre ideologische Stabilisierung, aber auch die Dynamisierung und Hybridisierung kommunikativer Genres und ihres Marktwertes. Als Standardwerk für Studenten und Sprachwissenschaftler stellt das Handbuch die zentralen Konzepte, Theorien und Methoden der aktuellen Textsortenforschung dar und charakterisiert zentrale Ausschnitte des kommunikativen Repertoires der Gegenwart.
Re-thinking Diversity
This volume entails a collection of new ideas, themes and questions towards a phenomenon which we are used to refer to with the key term “diversity”. The aim of the book is to offer a cultural sciences perspective on “diversity”, to advance knowledge about it and enrich the dialogue between academics and practitioners in related domains of action. Today, changes in the demographic structures of the population, the migration flux, multiculturalism, the rising awareness concerning minorities’ rights, gender studies and so on lead to a complex picture of what “diversity” means. The narrative of a society and of most organizations is constituted by multiple layers of social categorization, segregation and identity. Therefore, “diversity” defies simple definition. The contributions in this volume approach the phenomenon from different angles and reveal new theoretical, methodological and practical perspectives on it.
DICOEN-2003
"A selection of the papers presented at the 2nd International Conference on Discourse, Communication, and Enterprise (DICOEN-2003), held at the University of Vigo (Spain) in November 2003"--P. iii.
