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Curious Land
  • Language: en
  • Pages: 418

Curious Land

How the Jesuit accomodation to internal events in China laid the foundation for modern study of China in the West. First published as Studia Leibnitiana, Supplementa 25 (1985) by Fritz Steiner Verlag. Annotation copyright Book News, Inc. Portland, Or.

The Reflexive Diversity Research Programme
  • Language: en
  • Pages: 201

The Reflexive Diversity Research Programme

Diversity is both a cause for controversial discussions and an opportunity to reflect on social participation. This book offers a basic introduction to important currents in diversity research by presenting central theoretical determinants of the research perspective. An analysis of the diversity strategy and its implementation at the University of California, Berkeley serves as an empirical-practical example in this regard. In particular, this case study illustrates the intersectional research perspective and the multi-level and multi-method research design of reflexive diversity research. In the sense of reflexive constructivism, the practice of research itself is reflected using the example of the case study.

A Short Title Catalogue of Eighteenth Century Printed Books in the National Library of Medicine
  • Language: en
  • Pages: 508
Branded Spaces
  • Language: en
  • Pages: 268

Branded Spaces

Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences.

On the Discursive Deconstruction and Reconstruction of Europe
  • Language: en
  • Pages: 267

On the Discursive Deconstruction and Reconstruction of Europe

​Europe is the name for a scintillating variety of historically emerged concepts, constantly developed and discussed over time. Its complexity and fuzziness is reflected in a multitude of myths, topoi, symbols and boundaries, which all constitute shared knowledge of the concept of EUROPE and which continue to influence attempts to (de- and re-)construct European identity. The case studies collected in this volume investigate the competing concepts of Europe in political and public discourses from a wide range of perspectives (e.g. frame semantics, discourse linguistics, multimodal analysis), focusing on the following aspects: How is EUROPE conceptualised, (re-)negotiated and legitimised by different political actors, political bodies and institutions? How does “the European idea” change throughout history and how is the re-emerging idea of nationality evaluated?

Kultur(en) im Gespräch
  • Language: de
  • Pages: 356

Kultur(en) im Gespräch

None

Touring Consumption
  • Language: en
  • Pages: 318

Touring Consumption

  • Type: Book
  • -
  • Published: 2015-06-04
  • -
  • Publisher: Springer

This book attempts to confront spatial, performative and cultural interrelations between tourism and social economic behavior by providing a critical platform for the articulation of touring consumption in our contemporary world. Tourism has become a significant area of scholarship especially given the industry’s product development opportunities on a global scale. However, the emphasis placed on such research has largely been from a supply-side perspective. What needs to be explored is the shift towards the agencies of the tourist or traveler as consumer and consumption as being embodied as a moment of practice in continuous states of touring.

Innovation in Financial Services
  • Language: en
  • Pages: 368

Innovation in Financial Services

This book gathers together some of the most up-to-date thinking in the growing field of innovation in services and more particularly, in financial services. It explores the peculiarities of innovation in financial services firms and surrounding market players, discusses the open nature of the innovation process, and analyses its success factors and its interplay with strategy and performance. This book provides topical insights on the challenges facing the financial industry, such as the convergence with other sectors, and the increasing regulatory burden. By combining multidisciplinary approaches and by selecting a number of cutting-edge research models, theories, empirical findings and practitioners’ insights, it offers unique, contemporary and multidimensional perspectives on innovation for a sector of paramount importance for the running of economies around the world. This book comes at a time of turbulence, uncertainty and within an industry in need of vision and strategic foresight. By synthesizing multiple views from academia and practice, it opens the agenda and contributes to the on-going debate of redefining the multi-polar role of innovation in the financial industry.

Any Questions?
  • Language: en
  • Pages: 426

Any Questions?

This book explores how academics at conferences co-construct their own and each other’s professional identities. It is based on the detailed sequential analysis of audio recordings of conference discussions in the field of the humanities, the working languages being French and English. The analyses show that the delegates who actively participate in these interactions, whether as presenters, chairpersons or as members of the audience, carry out a considerable amount of identity work, attributing self and other to various categories of professional identity. The discussion participants co-construct themselves and each other discursively as academics, professionals, experts, junior or senior members of the scientific community; they also orient to this identity work as an important task to be achieved at conferences. This study provides detailed insights into the fine-grained mechanics of spoken academic discourse. From the perspective of applied research it serves the double purpose of raising experienced researchers’ awareness of their own routines and introducing novices to the discourse practices of academia.

Fachkommunikation im Betrieb
  • Language: de
  • Pages: 270

Fachkommunikation im Betrieb

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