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The Growth Director's Secret
Growth can be a company's most valuable attribute, yet at the same time is often the least well-managed business area, with no single individual being charged with identifying and encouraging areas of business growth. This new title explains how the majority of purchasing decisions are reflexive, and how becoming the dominant 'auto-pilot' brand can be the key to long-term sustainable growth...Drawing on both the latest neurological research and illustrative case studies, the book reveals universal misunderstandings about consumer motivations, shopping behaviour and brand choice, and presents new and original ideas on how to position a business for growth, including:..- identifying and targeting the crucial 'market-making customers'.- refocusing spending towards 'marketing at open minds'.- using the 'reflex loyalty' metric to measure a brand's auto-pilot and growth potential.
The Struggle for Change
A Black-majority city with a history of the most severe segregation and inequity, Richmond is still grappling with this legacy as it moves into the twenty-first century. Marvin Chiles now offers a unique take on Richmond’s racial politics since the civil rights era by demonstrating that the city’s current racial disparities in economic mobility, housing, and public education actually represent the unintended consequences of Richmond’s racial reconciliation measures. He deftly weaves municipal politics together with grassroots efforts, examining the work and legacies of Richmond’s Black leaders, from Henry Marsh on the city council in the 1960s to Mayor Levar Stoney, to highlight the urban revitalization and public history efforts meant to overcome racial divides after Jim Crow yet which ironically reinforced racial inequality across the city. Compellingly written, this project carries both local and broader regional significance for Richmonders, Virginians, southerners, and all Americans.
Oxford Handbook of Tropical Medicine
The new edition of this unique handbook continues to provide an accessible and comprehensive, signs-and-symptoms based source of information on medical problems commonly seen in the tropics. A practical guide to diagnosis and management for medical practitioners and students, it provides vital information at the reader's fingertips.
Inferno of souls
A collection of horror and macabre short stories and poetry, sure to delight, disturb and bring to life your every nightmare. A re-release of the original work "The naked darkness," by the same author, loaded with new content, never before seen.
Pearl
The definitive biography of the 1960s music legend covers her trailblazing life from troubled childhood to iconic stardom to her tragically early death. A wild child of the Texas-Louisiana swamps, Janis Joplin wailed the blues like no one before had ever dared. She was the first rock star of the 1960s counterculture, a fashion trendsetter in San Francisco’s back-to-the-roots movement that overtook the world, and a prisoner of an ultimately doomed search for happiness in sex, drugs, money, and fame. But to those who knew and loved her intimately, she was Pearl. Acclaimed music biographer Ellis Amburn reveals the true life story of this immortal legend. From her backwater Texas childhood where classmates punished her for her individuality, Amburn charts her unlikely rise to stardom and affairs with fellow music legends including Jim Morrison, Kris Kristofferson, and Jimi Hendrix. Amburn also chronicles her losing battles with addiction, insecurity, and other forces that drove her through a short, impulsive life, to death by overdose at the age of twenty-seven.
Intellect, Sex, Politics...And More
This book is not a novel one reads from the beginning to the end. It is a series of essays on contemporary subjects from as popular a subject as an intimacy between sexes to as sublime as an entropy of civilizations. The text is interspaced with a few short poems or verses, a few illustrations and some jokes to lighten the mood. The essays do not stray from controversy. Just the opposite, most of them could be qualified as politically incorrect. The author subscribes to the view that political correctness is a scourge of our times and that it was forced upon us for somebodys benefit and/or protection.
Hidden Perils
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