Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Consumer Behaviour and Analytics
The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits, and c...
The Dimensions of Experience
This book is an evolutionary history of life on earth. Its focus is not the evolution of the structural/functional adaptations found in any biology textbook, though these are necessarily discussed in a general way. Its primarily concerned with consciousness, with what the organism experiences. Just how far back into evolutionary history consciousness extends, of course, is a highly controversial issue, and one which we will probably never resolve with certainty. We know we are conscious, and most people would probably extend consciousness to other mammals, but when it comes to lower vertebrates, let alone invertebrates, there is no consensus. This book takes a what if approach. What if all f...
Philosophy in Late Antiquity
Philosophy in Late Antiquity provides an essential new introduction to the key ideas of the Neoplatonists, which affected approaches to Plato as late as the nineteenth century. Andrew Smith shows how they influenced Christian thought and his approach not only allows us to appreciate these philosophical ideas in their own right, but it also gives us significant insights into the mentality of the age which produced them.
Moondust
In time for the 50th anniversary of the Apollo 11 moon landing comes this edition of journalist Andrew Smith’s Moondust, now updated with a new Afterword, that tells the fascinating story of twelve astronauts who ventured to space, and his interviews with nine of the surviving men. The Apollo lunar missions of the 1960s and 1970s have been called the last optimistic acts of the twentieth century. Twelve astronauts made this greatest of all journeys and were indelibly marked by it, for better or for worse. Journalist Andrew Smith tracks down the nine surviving members of this elite group to find their answers to the question "Where do you go after you've been to the Moon?" A thrilling blend of history, reportage, and memoir, Moondust rekindles the hopeful excitement of an incandescent hour in America's past when anything seemed possible as it captures the bittersweet heroism of those who risked everything to hurl themselves out of the known world—and who were never again quite able to accept its familiar bounds.
Killing for the Cure-A Biomedical Technothriller
Cancer... Everyone wants a cure for cancer. Is someone willing to kill for it? Alan Rupert is an up-and-coming star in cancer research, on the verge of developing a new test for the disease. Who has him kidnapped, and why? Escaping from captivity and returning to his laboratory, Alan tries to answer these questions, now more vital to him than any in his research. Is it a rival scientist, who wants to beat Alan to the patent for his biomarker genes? Someone from his own laboratory, who wants to sell critical information to a third party? A member of his startup company, who wants to muscle Alan out of the picture? With the help of the same DNA analysis technology that he uses in the lab, Alan searches for the answers, while trying to balance cutting-edge research in cancer, the business of marketing a new test, and mentoring his new students. It is only when his kidnapper becomes a killer that Alan realizes that information he possesses is a threat to his life.
100 Sideways Miles
Finn Easton, sixteen and epileptic, struggles to feel like more than just a character in his father's cult-classic novels with the help of his best friend, Cade Hernandez, and first love, Julia, until Julia moves away.
Events and Urban Regeneration
In recent years, major sporting and cultural events such as the Olympic Games have emerged as significant elements of public policy, particularly in efforts to achieve urban regeneration. As well as opportunities arising from new venues, these events are viewed as a way of stimulating investment, gaining civic engagement and publicizing progress to assist the urban regeneration process more generally. However, the pursuit of regeneration involving events is a practice that is poorly understood, controversial and risky. Events and Urban Regeneration is the first book dedicated to the use of events in regeneration. It explores the relationship between events and regeneration by analyzing a ran...
Ghost Medicine
The summer before Troy Stotts turns seventeen, his mother dies. Troy and his father barely speak, communicating instead by writing notes on a legal pad by the phone. Troy spends most of his time with his closest friends: Tom Buller, brash and fearless, the son of a drunk; Gabe Benavidez, smart enough to know he'll never take over the family ranch; and Gabe's sister, Luz, whose family overprotects her, and who Troy has loved since they were children. Troy and his friends don't want trouble. They want this to be the summer of what Troy calls "ghost medicine," when time seems to stop, so they won't have to face the past or the future. But before the summer is over, their paths will cross in dangerous and fateful ways with people who will change their lives: Rose, a damaged derelict who lives with a flock of wild horses and goats; and Chase Rutledge, the arrogant sheriff's son. Troy and his friends want to disappear. Instead, they will become what they least expect —brothers, lovers, heroes, and ghosts.
Events in the City
Cities are staging more events than ever. Within this macro-trend, there is another less acknowledged trend: more events are being staged in public spaces. Some events have always been staged in parks, streets and squares, but in recent years events have been taken out of traditional venues and staged in prominent urban spaces. This is favoured by organisers seeking more memorable and more spectacular events, but also by authorities who want to animate urban space and make it more visible. This book explains these trends and outlines the implications for public spaces. Events play a positive role in our cities, but turning public spaces into venues is often controversial. Events can denigrat...
