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A Catechism for Business
Revised edition of A catechism for business, 2014.
Advanced Presentations by Design
Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based answers to critical questions about presentation design, including how to adapt your presentation to different audience personality preferences, what role your data should play and how much of it you need, how to turn your data into a story, and how to design persuasive yet comprehensible visual layouts.
The Presentation
The Presentation tells the story of David who, with the help of his boss, Barbara and the enigmatic Professor Edwards, is preparing for the most important presentation of his life. In a few short days, David will have to convince the Board that his division-along with his job and those of all his staff-is worth saving. He has the data he needs, and he thinks he has a good case, but can he pull it all together in a way that will capture the Board's attention and pitch his proposal successfully, in just a few slides...? Follow David as he learns: ... that you cannot add interest to your presentation, through fancy transitions, clip art, and so on; you can only draw out the interest inherent in...
Superhabits
For too many of us, life is harder than it needs to be. We have forgotten the ancient system of "super habits" -- a specific set of habits for making decisions, managing our emotions, and dealing with other people that fosters lives of greater ease, happiness, and power. Ancient civilizations relied on these habits to produce some of the greatest achievements in human history. Now, contemporary researchers in psychology, education, and management are rediscovering these habits and empirically demonstrating the power and goodness that they bring to everyday life. As many self-help gurus will tell you, we are the summation of our daily habits. What has so far been missing is a comprehensive gu...
A Service Beyond All Recompense
When Monsignor Thomas J. Green, professor at the School of Canon Law at The Catholic University of America, approached his seventy-fifth birthday and the fiftieth anniversary of his priestly ordination, his colleagues planned on offering him a fitting tribute in the form of a festschrift. Six people with different backgrounds, but all related to Msgr. Green on one way or another, have written a laudatio – a short congratulatory letter – in honor of Monsignor Green. No less than fifteen contributions on various topics by colleagues, canon law scholars, clearly relate and reflect upon the honoree's scholarly contributions to canon law. The topics are extremely varied, and illustrate how Mo...
Counsels of Imperfection
For more than a century, the teaching authority of the Catholic Church has attempted to walk along with the modern world, criticizing what is bad and praising what is good. Counsels of Imperfection described the current state of that fairly bumpy journey. The book is divided into 11 chapters. First comes an introduction to ever-changing modernity and the unchanging Christian understanding of human nature and society. Then come two chapters on economics, including a careful delineation of the Catholic response, past and present, to socialism and capitalism. The next topic is government, with one chapter on Church and State, another on War, and a third that runs quickly through democracy, huma...
The Church and the Usurers
Professor McCall explains in a scholarly yet accessible manner the core principles of the usury doctrine. Tracing its history from Biblical texts, through Aristotelian philosophy and Roman law, to the great scholastic synthesis Professor McCall separates the unchanging principles from the changes in there applications to the new economic realities.
Brand Admiration
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Bra...
Artificial Intelligence and Games
This is the first textbook dedicated to explaining how artificial intelligence (AI) techniques can be used in and for games. After introductory chapters that explain the background and key techniques in AI and games, the authors explain how to use AI to play games, to generate content for games and to model players. The book will be suitable for undergraduate and graduate courses in games, artificial intelligence, design, human-computer interaction, and computational intelligence, and also for self-study by industrial game developers and practitioners. The authors have developed a website (http://www.gameaibook.org) that complements the material covered in the book with up-to-date exercises, lecture slides and reading.
The Sound of Beauty
Music remains something of a mystery to many people—ephemeral sounds floating invisibly through the air—here, and then gone. This book begins with the basic question of what music actually is, scientifically, employing simple, clear explanations of wave theory and the acoustics of sound as part of God's natural creation. It presents accessible and fascinating explanations of some theories of the psychology of perception of music, how music speaks to the mind, emotions, and spirit. Some of these concepts have rarely been addressed outside the ivory tower and even more rarely been seen through the lens of Catholic theology. Moving from music and the individual to music in the culture and t...
