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Fermented Craftsmanship in the Bottle
This book addresses the construction of new forms of work, drawing on the experiences of craft brewers, and pointing to the relationship between learning, career paths, and entrepreneurship in the context of the craft economy. The development and growth of microbreweries represent an opportunity for entrepreneurship in the craft sector, offering a growth space for entrepreneurs who wish to create and promote high-quality products while enhancing local resources and contributing to the vitality of the local economy. Through this dynamic, it is possible to study the process of incorporation of specialised knowledge, skills and competencies that occurs through work practices. The experience of ...
Descentralizando Políticas, Profissionalizando Jovens
Este estudo, resultado de uma dissertação de mestrado em Ciências Sociais, aborda a implementação da Política de Aprendizagem Profissional, delineada pela Lei 10.097/2000, com foco na formação profissional para jovens de baixa renda nas periferias urbanas. Explora-se sua integração ao modelo de gestão das políticas públicas, destacando descentralização e parcerias público-privadas. Analisam-se as trajetórias, os modelos de gestão e as estratégias das organizações na implementação do programa, bem como as concepções formativas dos gestores, visando promover uma compreensão aprofundada do impacto presente e futuro dessas ações na sociedade.
The Geography of Beer
This book focuses on the geography of beer in the contexts of policies, perceptions, and place. Chapters examine topics such as government policies (e.g., taxation, legislation, regulations), how beer and beerscapes are presented and perceived (e.g., marketing, neolocalism, roles of women, use of media), and the importance of place (e.g., terroir of ingredients, social and economic impacts of beer, beer clubs). Collectively, the chapters underscore political, cultural, urban, and human-environmental geographies that underlie beer, brewing, and the beer industry.
Hopped Up
A highly readable history of beer and the brewing industry around the world over the centuries, Hopped Up narrates the oscillations between distinctive regional and national preferences and the capitalist global standardization of beer style and taste in a work that will appeal to historians and beer connoisseurs alike.
Economic Perspectives on Craft Beer
This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this ‘revolution’. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.
The Worth of Goods
Drawing on theory and empirical research, this interdisciplinary book brings together leading social scientists to examine how prices are set and how values emerge inside and outside of markets, which have become the central force in the contemporary economy.
Art Entrepreneurship
This pioneering book explores the connections between art and artistic processes and entrepreneurship. The authors expertly identify several areas and issues where research on art and artistic processes can inform and develop the traditional field of entrepreneurship research.
Food Festivals and Local Development in Italy
What does the proliferation of food festival tell us about rural areas? How can these celebrations pave the way to a better future for the local communities? This book is addressing these questions contributing to the ongoing debate about the future of rural peripheries in Europe. The volume is based on the ethnographic research conducted in Italy, a country internationally known for its food tradition and one of the European countries where the gap between rural and urban space is most pronounced. It offers an anthropological analysis of food festivals, exploring the transformational role they have to change and develop rural communities. Although the festivals aim mostly at tourism, they contribute in a wider way to the life of the rural communities, acting as devices through which a community redefines itself, reinforces its sociality, reshapes the perception and use of the surrounding environment. In so doing, thus, the books suggests to read the festivals not just as celebrations driven by food fashion, but rather fundamental grassroots instruments to contrast the effects of rural marginalization and pave the way to a possible better future for the community
Brands
Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.
