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Go Luck Yourself
Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story – and every failure. In Go Luck Yourself, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand’s favour. Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand. He’ll show you how to uncover your organisation’s hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day. Written in a very accessible and entertaining style, this is the book you need to improve your brand’s fortunes, in these turbulent times. Now Go Luck Yourself…
The Enchanted Glass
In this acclaimed study of British statehood, identity and culture, Tom Nairn deftly dispels the conviction that the Royal Family is nothing more than an amusing relic of feudalism or a mere tourist attraction. Instead, he argues that the monarchy is both apex and essence of the British state, the symbol of a national backwardness. In this fully updated edition, Nairn’s powerful and bitterly comic prose lays bare Britain’s peculiar, pseudo-modern, national identity—which remains stubbornly fixated on the Crown and its constitutional framework, the “parliamentary sovereignty” of Westminster.
Beyond Behaviour Change
A desire to change behavior--getting people to eat better, approach child discipline differently, or even just take the bus--is at the root of a lot of social and social welfare programs. But the question of how we can bring about effective, lasting changes in behavior is a complicated one, drawing together a range of academic disciplines and fields of social research. This book explores the political and historical landscape of behavior change, covering political ideology, trends in academic theory, and new innovations in practice and research. In addition, it examines priorities that have become central to thinking in the field, such as ways of evaluating success and measuring return on investment.
THE BEHAVIOUR BUSINESS
If you are in business, you are in the business of behaviour – and unless a business influences behaviour, it will not succeed. In the last 50 years we have learnt more about how we behave than over the previous 5,000. This book shows how behavioural science has revolutionised our understanding of how people really think (or don’t) – and how we can use those insights in our businesses to influence behaviour and gain competitive advantage. Richard Chataway is Director of Behavioural Science at Gobeyond Partners and has experience in everything from getting people to join the armed forces, drink spirits rather than wine, and buy flatpack furniture – to developing the world’s most suc...
The Color Purple
(Easy Piano Vocal Selections). Easy, made-for-the-hands arrangements of 13 songs from the Oprah Winfrey-produced Broadway adaptation of the powerful Alice Walker novel. Contains: Any Little Thing * Big Dog * The Color Purple * Hell No! * I'm Here * Miss Celie's Pants * Mysterious Ways * Our Prayer * Push Da Button * Shug Avery Comin' to Town * Somebody Gonna Love You * Too Beautiful for Words * What About Love'. Great fun for beginning pianists to play!
A Chorus Line
(Applause Libretto Library). It is hard to believe that over 25 years have passed since A Chorus Line first electrified a New York audience. The memories of the show's birth in 1975, not to mention those of its 15-year-life and poignant death, remain incandescent and not just because nothing so exciting has happened to the American musical since. For a generation of theater people and theatergoers, A Chorus Line was and is the touchstone that defines the glittering promise, more often realized in lengend than in reality, of the Broadway way. This impressive book contains the complete book and lyrics of one of the longest running shows in Broadway history with a preface by Samuel Freedman, an introduction by Frank Rich and lots of photos from the stage production.
The Strategist: Be the Leader Your Business Needs
Strategy is about identifying why your business matters, not just analysing the competition. Cynthia Montgomery reveals how leaders can embrace the crucial role of The Strategist to really define and drive the objectives and advantages to power their companies forward.
All Balls and Glitter
All Balls and Glitter is unmissable, packed with breathtaking backstage gossip and showbiz secrets from one of the most captivating men on television.
Best of British Fish
A unique portrayal of the wealth of the British fishing industry and the people who characterise it at a time when it faces its greatest crisis. Best of British Fish presents a diverse collection of fish recipes, easy and sophisticated, for every occasion. An irresistible celebration of British fishing. Best of British Fish features recipes from some of Britain's most acclaimed cooks and chefs, including Gary Rhodes, Richard Corrigan and Hugh Fearnley-Whittingstall, as well as easy and sophisticated dishes from fish restaurateurs, fishmongers and fishermen. This diverse collection of recipes represents the wealth of fish caught in British waters, and includes something for every occasion. The dishes are accompanied by profiles of some of fishing's most striking figures, from trawlermen to fish-and-chip sellers, written by respected food writer Hattie Ellis.
What the Ladybird Heard
One clever ladybird, two bungling burglars . . . and a whole farmyard of fun! The first story in the brilliantly funny What the Ladybird Heard series.
