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Emerging And Evolving Business And Management Issues In Vietnam: Research And Practice
Research has shown that the pandemic has had a profound impact on the dimensions of environmental uncertainty. With the advent of technology, marketing and advertising have undergone constant development and refinement in order to adapt to the growing needs of buyers and investors alike. This book aims to provide a comprehensive review of strategic management and cultural intelligence, in relation to the measurement of financial information quality in recent times. It illustrates how marketing and advertising have changed from conventional to digital marketing, discussing the latest technological features, in addition to the variety of benefits that existing and emerging immersive technologies can bring to retailers and consumers.The study of the transformation of a market-oriented economy is crucial to a successful transition, along with the advancements in exchange efficiency and effectiveness. The book also covers cultural intelligence and financial literacy among in terms of spending, saving, borrowing, and investment in Vietnam.
Review of Technologies and Disruptive Business Strategies
Disruptive Business Strategies (DBS) that have reshaped many industries. Uber's use of new technologies allowed it to create a new business model for urban transportation, while Airbnb used online technologies to create a new market for short-term rentals. Both new technologies and new business strategies are changing our world.
Regulating Content on Social Media
How are users influenced by social media platforms when they generate content, and does this influence affect users’ compliance with copyright laws? These are pressing questions in today’s internet age, and Regulating Content on Social Media answers them by analysing how the behaviours of social media users are regulated from a copyright perspective. Corinne Tan, an internet governance specialist, compares copyright laws on selected social media platforms, namely Facebook, Pinterest, YouTube, Twitter and Wikipedia, with other regulatory factors such as the terms of service and the technological features of each platform. This comparison enables her to explore how each platform affects th...
Proceedings of the 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023)
This is an open access book. 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023) will be held on April 21-23, 2022 in Beijing, China. Except that, ICHSSR 2023 is to bring together innovative academics and industrial experts in the field of Humanities and Social Science Research to a common forum. We will discuss and study about EDUCATION , SOCIAL SCIENCES AND HUMANITIES, INTERDISCIPLINARY STUDIES and other fields. ICHSSR 2022 also aims to provide a platform for experts, scholars, engineers, technicians and technical R & D personnel to share scientific research achievements and cutting-edge technologies, understand academic development trends, expand research ideas, strengthen academic research and discussion, and promote the industrialization cooperation of academic achievements. The conference sincerely invites experts, scholars, business people and other relevant personnel from universities, scientific research institutions at home and abroad to attend and exchange! The conference will be held every year to make it an ideal platform for people to share views and experiences in financial innovation and economic development and related areas.
Ethnic Chinese Entrepreneurship in Malaysia
The study of ethnic Chinese in Southeast Asia has a long tradition. What is most striking in these studies is just how difficult it is to generalise about this ethnic group in the region. Whether or not they have been able to identify as Chinese has to a certain extend depended on different processes of social and political engineering, which in turn make them more or less distinct as an ethnic group. In the case of Malaysia, national political schemes such as the affirmative action policy indirectly force the Malaysian ethnic Chinese to conceive of themselves as a coherent collective, and yet, when asked Chinese entrepreneurs in the maintain that despite the affirmative action policy ethnic...
From Micro to Macro: Dealing with Uncertainties in the Global Marketplace
The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the sharing economy and offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science (AMS) Virtual Annual Conference, the enclosed contributions assess the impact of these radical and disruptive innovations on long-standing incumbents and traditional industries, as well as consumer experiences. Founded in...
Marketing at the Confluence between Entertainment and Analytics
This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferen...
Marketing Channel Strategy
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set of PowerPoint slides accompany this new edition, to support instructors.
Je te promets l’amour
Depuis la mort tragique de son mari cinq ans plus tôt, Angelina peine à retrouver la joie de vivre qui l’animait autrefois. Son fils Eliot, qui voudrait la voir sourire de nouveau, la pousse à suivre son cœur... Une série de rencontres et d’événements vont alors pousser la jeune avocate à réaliser ses rêves tout en s’affranchissant du regard des autres. Toutefois, un lourd secret pèse sur les épaules de la jeune femme et l’empêche de se libérer totalement. Pour s’épanouir à nouveau, réussira-t-elle à surmonter les blessures du passé ? Agrémenté de préceptes philosophiques, découvrez un roman émouvant sur le lâcher-prise et la quête du bonheur !
Enseignements sur l'amour
Quelle que soit la tradition spirituelle à laquelle nous appartenons, le bonheur ne semble possible que si l'amour est authentique. Mais encore faut-il comprendre la nature du véritable amour, et savoir comment le générer puis le nourrir. à partir des enseignements du Bouddha, Thich Nhat Hanh décrit les voies qui permettent de réunir en soi amour, compassion, joie et non-attachement. Il nous indique les moyens concrets de nous libérer des afflictions qui nous empêchent de bien aimer - colère, peur, anxiété, avidité, ignorance... - et commente quelques-uns des plus grands sutras du bouddhisme sur l'amour. Un livre inspiré par la pratique traditionnelle de la « vision profonde », et qui nous guide pour la traduire en actes quotidiens.
