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Human Resources Management
The book presents the fundamentals of Human Resource Management in a simple, lucid and easily understandable style. It provides a comprehensive coverage to a vast, growing discipline well supported by a wealth of research data collected from multifarious sources, potently and carefully. A notable feature of the book is that it gives extensive coverage to HRD topics. The book contains a number of informative tables, summary boxes and useful diagrams. It is also liberally sprinkled with current examples and illustrations designed to convey the information in an uncomplicated manner. The book is primarily meant for students pursuing advanced courses in Human Resource Management such as MBA, PGD...
Two Years Later
Two years. 104 weeks. 730 days. 17520 hours. Two years can pass by in the blink of an eye or take eons to get through. A different experience for different people. Tara Ray was not sure which category she fell under. It had been two years since she had left home to pursue a career. Tara had taken a clean break from life as she knew it. She believed it was her only chance to find herself. Now, she was finally coming home. Not everyone had come to terms with her decision of leaving her husband, children and parents behind. Neither will everyone welcome her with open arms when she returns. When do you realize that nothing is quite the same once you go away? What awaits you when you return? Has your husband moved on? Will your children remember you? Have your friendships stood the test of time? Tara has some secrets of her own too… Here is a gripping narrative of the consequences of a decision that can alter your life in an instant. Can love withstand all odds? How do you reckon with all the changes in your life two years later?
Strategic Management
Designed to facilitate understanding and retention of the material presented, each chapter contains the following pedagogical features:u Opening Case: Each chapter begins with an opening case highlighting strategies and actions followed by Indian companies while trying to exploit the opportunities present in a competitive environment.u Real World Examples: Each chapter contains a number of real- world examples illustrating how a particular firm has exploited the gaps present in the environment, using its own resources to best advantage. u Terminology: Key ideas and terms that are vital to understanding strategic management have been highlighted throughout the book and explained at the end in...
Post Googlism and Other Short Stories
This collection of short stories is for the fast-paced millennials, whom the author calls “The Post Googlist Generation” who want everything hastily, at their fingertips and on the go. The language has also shrunk in size to allow the pace. The world-view of this generation is that what cannot be done through an app cannot and should not be done. Their expectations of a story are a striking start, a quickly built middle and an interesting end. Stories in the collection seek to meet these expectations of this generation talking to them in their own language. They also echo the changing lives and changing aspirations of the time.
Celebrating the Past and Future of Marketing and Discovery with Social Impact
For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume proposes that marketers strive to continue to offer value in a socially responsible way to the consumers within. Articles in this volume explore the influence of marketing innovations leveraged by the rising influence of artificial intelligence, virtual reality, mechanamorphics, a proliferation of data...
New Industries from New Places
Software comes from India, hardware comes from China. Why is that? Why did China and India take such different paths to global dominance in new high-tech industries? Will their paths continue to diverge or converge? How can other countries learn from their successes--and failures--in reaching global scale in new industries? To answer these questions, this book presents the first rigorous comparison of the growth of the IT industries in China and India, based on interviews with over 300 companies. It explains the different growth paths of the software and hardware sectors in each country, providing insights into the factors behind the emergence of China and India as global economic powers. It...
Indian Cricket
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Marketing to the Aging Population
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being.
