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Content in the Digital Age
Content in the Digital Age by Anita Joseph deals with various aspects of digital content creation and opportunities and challenges here for businesses, small enterprises and content creators/strategists/media professionals and freelancers etc. Digital content creation and marketing is an endeavour that requires specialised skills and extensive expertise. It is no longer ‘’just’’ an activity, but is the cornerstone of the growth and progress of any business venture. Not only does it require great skill and finesse, but it also requires a keen eye on the market, extensive research capabilities, a creative mindset and great agility. So, how does one begin? What are the content basics that anyone venturing into the digital space must know? What does it take to be a successful digital content creator/marketeer? This book answers these questions and opens a window into this limitless world full of potential and opportunity. It also features entrepreneurs who have used the digital/social media effectively to transform their businesses into thriving entities in today's competitive market.
AIDS and Accusation
Does the scientific 'theory' that HIV came to North America from Haiti stem from underlying attitudes of racism and ethnocentrism in the United States rather than from hard evidence? Paul Farmer answers with this ethnographic study of AIDS in a poor society.
Navigating the new normal A post-COVID approach for SMEs
The Covid-19 pandemic has impacted micro, small and medium-sized businesses the world over. It has caused an unparalleled health crisis with tragic consequences. Businesses have been hit and livelihoods lost for millions the world over, particularly in the MSME sector. While the economic crisis that is being experienced is unparalleled, the SME sector needs to be resilient. Vignesh Jha, K. S Ahluwalia and Anita Joseph talk about Navigating the new normal: a post-COVID approach for SMEs: Making sense of this crisis with an entrepreneurial perspective; Why and How SMEs reinvent their purpose and mission in the context of Covid-19 and the new normal?; Approach and strategy that should lead them in the new normal; Leveraging digital marketing for SMEs.
Angst
Angst: Of Belonging and Not Belonging, (Editors: Roopali Sircar Gaur and Anita Joseph), is an international anthology of poetry.73 well-known poets from across the world. In the vast realm of human existence, few emotions resonate as deeply as the complex tapestry of belonging and not belonging. These sentiments, intertwined with the yearning for connection and understanding, or ANGST, have inspired countless works of art throughout history. ANGST is an overwhelmingly complex and haunting presence. It speaks to a profound sense of unease, restlessness, and disquiet that permeates the human experience. Within the pages of this international poetry anthology titled "ANGST: Of Belonging and Not...
Entrepreneurship and Private Enterprises in Economic Development in Rural India
This book encapsulates the potential and opportunities within Rural India, particularly the small enterprises and the private sector. The papers and essays that are covered here include start-up scenarios, SMEs, farm economics, entrepreneurship and enterprise policy aspects, sustainable development goals(SDGs) and rural economy, to mention a few. There are also sector specific studies on handicraft and Chikankari embroidery enterprises, women entrepreneurs of Kashmir valley and tribal entrepreneurship. Rural tourism, skill development and digital marketing are some other areas that are covered. The crux of this book is that rural enterprises and business ventures are quickly getting transfor...
Partner to the Poor
For nearly thirty years, anthropologist and physician Paul Farmer has traveled to some of the most impoverished places on earth to bring comfort and the best possible medical care to the poorest of the poor. Driven by his stated intent to "make human rights substantial," Farmer has treated patients—and worked to address the root causes of their disease—in Haiti, Boston, Peru, Rwanda, and elsewhere in the developing world. In 1987, with several colleagues, he founded Partners In Health to provide a preferential option for the poor in health care. Throughout his career, Farmer has written eloquently and extensively on these efforts. Partner to the Poor collects his writings from 1988 to 2009 on anthropology, epidemiology, health care for the global poor, and international public health policy, providing a broad overview of his work. It illuminates the depth and impact of Farmer’s contributions and demonstrates how, over time, this unassuming and dedicated doctor has fundamentally changed the way we think about health, international aid, and social justice. A portion of the proceeds from the sale of this book will be donated to Partners In Health.
Entrepreneurship & Private Enterprises in Economic Development in Rural India
This book encapsulates the potential and opportunities within Rural India.
Culture and Sexual Risk
Brummelhuis and Herdt provide an intense examination of sexual risk and its cultural configurations heretofore missing from the AIDS literature. The chapters on Western gay men speak to the pressing methodological, conceptual and theoretical needs in HIV/AIDS research while providing an understanding and documentation of gay men's lives within the emerging corpus of lesbian and gay studies. Chapters on the Philippines, Brazil, Haiti and Africa explore the cultural, political and economic contexts surrounding the transmission and prevention of HIV/AIDS in these cultures.
Infections and Inequalities
Paul Farmer has battled AIDS in rural Haiti and deadly strains of drug-resistant tuberculosis in the slums of Peru. A physician-anthropologist with more than fifteen years in the field, Farmer writes from the front lines of the war against these modern plagues and shows why, even more than those of history, they target the poor. This "peculiarly modern inequality" that permeates AIDS, TB, malaria, and typhoid in the modern world, and that feeds emerging (or re-emerging) infectious diseases such as Ebola and cholera, is laid bare in Farmer's harrowing memoir rife with stories about diseases and human suffering. Using field work and new scholarship to challenge the accepted methodologies of ep...
Guide to Hemingway’s Key West, A
"For a dozen years, perhaps the prime of his writing life, Ernest Hemingway resided in Key West, producing a consistent stream of important work that elevated his literary fame and cleared a path for the arrival and refinement of the Hemingway Myth. Travel in his footsteps and bask in the island magnetism that fueled the author while he wrote classics such as Death in the Afternoon and The Snows of Kilimanjaro. Tour through more than seventy island locations that paint the perfect portrait of Papa's consequential time on the island with author Mark Allen Baker as your guide. Step back in time to Hemingway's Key West and stroll the town like an honorary member of the famed Hemingway Mob."--Amazon website.
