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This book deals with the impact of the sociocultural environment on body-image in Western consumer culture. Based on McCracken’s (1986) meaning-transfer model, the author has created a body-image meaning-transfer (BIMT) model. It suggests how cultural discourse and interactions can shape individual consumers’ understanding of socially ‘good’ and ‘bad’ bodies. It emphasizes the notable impact of mainstream advertising, media, and celebrity culture that commonly promote a thin-and-muscular beauty-ideal, and the process of normalization which implies feelings of guilt, anxiety, public observation, and failure. Both can ultimately lead to negative body-images and body-dissatisfaction among individuals. In contrast, alternative campaigns against the current beauty-ideal and towards healthier body-images are introduced. Two focus group discussions among young adults from the UK and Germany provide insight into the timeliness of the topic concerned.
This book deals with the impact of the sociocultural environment on body-image in Western consumer culture. Based on McCracken’s (1986) meaning-transfer model, the author has created a body-image meaning-transfer (BIMT) model. It suggests how cultural discourse and interactions can shape individual consumers’ understanding of socially ‘good’ and ‘bad’ bodies. It emphasizes the notable impact of mainstream advertising, media, and celebrity culture that commonly promote a thin-and-muscular beauty-ideal, and the process of normalization which implies feelings of guilt, anxiety, public observation, and failure. Both can ultimately lead to negative body-images and body-dissatisfaction among individuals. In contrast, alternative campaigns against the current beauty-ideal and towards healthier body-images are introduced. Two focus group discussions among young adults from the UK and Germany provide insight into the timeliness of the topic concerned.
Infrared spectroscopy is a new and innovative technology to study protein folding/misfolding events in the broad arsenal of techniques conventionally used in this field. The progress in understanding protein folding and misfolding is primarily due to the development of biophysical methods which permit to probe conformational changes with high kinetic and structural resolution. The most commonly used approaches rely on rapid mixing methods to initiate the folding event via a sudden change in solvent conditions. Traditionally, techniques such as fluorescence, circular dichroism or visible absorption are applied to probe the process. In contrast to these techniques, infrared spectroscopy came i...
DigiCat Publishing presents to you this special edition of "Painting as a Pastime" by Winston S. Churchill. DigiCat Publishing considers every written word to be a legacy of humankind. Every DigiCat book has been carefully reproduced for republishing in a new modern format. The books are available in print, as well as ebooks. DigiCat hopes you will treat this work with the acknowledgment and passion it deserves as a classic of world literature.
"Protein Structure Analysis - Preparation and Characterization" is a compilation of practical approaches to the structural analysis of proteins and peptides. Here, about 20 authors describe and comment on techniques for sensitive protein purification and analysis. These methods are used worldwide in biochemical and biotechnical research currently being carried out in pharmaceu tical and biomedical laboratories or protein sequencing facilities. The chapters have been written by scientists with extensive ex perience in these fields, and the practical parts are well documen ted so that the reader should be able to easily reproduce the described techniques. The methods compiled in this book were...
This CD-ROM on the bony thorax illustrates the positions and projections identified as essential competency for beginning radiographers. Quizzes, review questions and evaluation criteria encourage critical thinking and integration of the information presented.