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Leadership Theories
Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Växjö University, course: Leadership Theories, language: English, abstract: What makes a great leader great? What kind of skills does he use? Gandhi was a leader of one of a kind. He was truly inspirational and stood up for ethical values that all too often got lost nowadays. Still many people worship them and would like to live up tyo them. His values and beliefs can easily be applied in business life and are a wakeup call to organizations. As recent events as for instance the Financial Crisis have shown us, thinking about profit without moral behaviour will lead to devastating results.
Leadership Theories - Gandhi as Leader
Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Växjö University, course: Leadership Theories, language: English, abstract: What makes a great leader great? What kind of skills does he use? Why are people still recognizing him for his behavioral skills? Is it possible to replicate those e.g. in business life? Gandhi was a leader of one of a kind. Not only did he see himself not as leader, but someone to help people reach their highest goals. He was truly inspirational and stood up for ethical values that all too often got lost nowadays. Still many people worship them and would like to live up to them. His values and beliefs can easily be applied in business life by treating every human as such and are a wakeup call to organizations. As recent events as for instance the Financial Crisis have shown us, thinking about profit without moral behaviour will lead to devastating results. This work is mainly based on "Leadership in Organizations" by Gary A. Yukl and "The Three Faces of Leadership" by Hatch et al.
Mergers and Acquisitions
Bachelor Thesis from the year 2011 in the subject Business economics - Investment and Finance, grade: B/1,7, language: English, abstract: Today, companies need to constantly expand their business to stay ahead of the severe competition. As competition grows more intense, it makes sense to join forces or simply acquire the rival to provide the most diverse service and to reach even the last customer. But is it really only about the need for efficiency to merge and acquire competitors? Are managers and investors right about their hope, that every new acquisition or merger offers more control over the market? Or are they themselves pushed into these promising expectations? This research focuses...
Cause-related Marketing: The Influence of the Fit Among Partners, Brands and Cause
The combination of efforts of Profit-Organizations and Non-Profit-Organizations to benefit from a collaboration has gained increased attention throughout the last couple of years. Events such as the BP oil leak in the Gulf of Mexico, the Enron scandal or the fraudulent participation of investment banks in the most recent financial crisis have fueled the discussion of ethical codes of conduct for corporations, their social responsibility in society and thus their social commitment. The contribution of business entities in social causes made them consider their possibilities to not only act socially responsible, but profitable at the same time. This called marketers to action, designing a new type of marketing, CRM, that would highlight a company's willingness to do good, advance the company's reputable image, enhance customer retention and increase sales.The aim of this study is the presentation of the current state of research on the impact of fit on the success of CRM. A further objective is the systematic elaboration of empirical studies to identify interactions on the fit and draw conclusions about possible effects on the success of CRM campaigns.
Validating the social media strategies of adidas and Nike on Facebook and Instagram
Seminar paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Linneaus University (School of Business and Economics), course: E-Business Management, language: English, abstract: Social media (SM) strategies have gained major importance for the retailers in the last decade. The effective use of SM channels for marketing purposes leads to valuable information and insights about markets. However, many managers still fail to understand the importance of the possibilities of SM usage for strengthening brand perception. This might be due to the lack of commonly agreed SM success factors in academic research. The purpose of this paper is to...
Focus Groups as a method for product development. The funeral market in Sweden
Seminar paper from the year 2016 in the subject Business economics - General, grade: 1,7, Linnaeus University, course: Methods at work, language: English, abstract: This report is about the business methods. The report is based on the achievements acquired in the last modules. Suitable methods are needed in the business module to help the team move forward in their product development process. Currently, the team has developed several concepts with different connection types and design styles. However, the team has no idea whether others will like this product. Without such awareness, the team would be blind to see the potential risks and shortages in the project. Thus one method is introduc...
Organizational culture persistence versus change at IKEA. How it is expressed and experienced over time in a company with a cultural focus
Master's Thesis from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Linneaus University, language: English, abstract: The Research question of this thesis is: How is organizational culture expressed and experienced over time in a company with a cultural focus? The purpose is to describe how a multinational company with a strong focus on the management of culture and values re-interprets their core cultural values in the face of modernization and internationalization. At the same time, the preservation of the cultural core is investigated by looking at how culture is expressed at the case company. The research design of this study is a...
Methods at Work in Engineering. The weighted matrix, Pugh Matrix and QFD method for decision making in product development
Seminar paper from the year 2016 in the subject Engineering - General, grade: 1,3, Linnaeus University (School of Engineering and Business), course: Methods at Work, language: English, abstract: Only suitable methods can help to move forward in the process of product development. Therefore it is important to choose a method that fits the product, current stage of development process and the team. The project is currently in the evaluation phase in accordance to the value methodology. One of the major purposes of this stage is to come up with a short list of projects with the highest potential. Hence, a selection process needs to be executed to produce a focused concept. The focus concept wil...
Porters Five Forces. Innovation through Business, Engineering and Design
Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Linnaeus University, course: Innovation through Business, Engineering and Design, language: English, abstract: This report will critically analyse the design concepts for the case company by competiveness and customer expectations. Finally it will be critically reflected up on the case company’s current situation and opportunities for the future. How does rivalry in a market as well as customer expectations influence the process of a design concept from a business perspective? To create a meaningful, successful product, market insights and knowledge about customer expectations are needed. Knowing the customer’s desires helps to develop meaningful products that meet market demands. Besides being aware of the motivation for a product introduction, knowing the products market is crucial. Competition can make or break a products future. The desire to expand or enter a new market can lead to many avoidable mistakes. These hurdles can be circumvented by doing a thorough competitor analysis so that no unpleasant surprise waits around the corner.
Modern Perspectives on Organization Theories
Studienarbeit aus dem Jahr 2010 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Växjö Universitet, Sprache: Deutsch, Abstract: Organization Theory and its many insights into the twists and turns of organizations have found profound encouragement by theorists. Now it is the practitioners turn to speak up. Rethinking the theories being developed over the last centuries and approaching them critically sheds new light on the theories applicability in “real life”. To highlight the gap or the cohesiveness of practice and theory we choose to apply the theories from “The Oxford Handbook of Organization Theories” on topics I found worth discussing. Due to the diversity of the theoretical subjects, I decided to opt for five different examples, which approach the theories with all their aspects.
