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Preliminary Material --Introduction /Joseph Drew --Federalism in Europe: History and Future Options /Maiken Umbach --From Dialectics to Political Theology: Rethinking Complexity in Federalism /Isabel David --The Democratic Principle as an Organisational Basis of the European Union /Xenophon Contiades --The European Union's Institutional System as the Basis for a New Form of Democracy /Fausto Capelli --Incorporating the Principle of Co-Equal Branches into the European Constitution: Lessons to be Learned from the United States /Mark K. Gyandoh --Institutional Redress of the Democratic Deficit: Redefinition with a Democracy-Efficiency Continuum /Joelle Anne Schmitz --Constituent Power and Polit...
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The "soul" centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its "soul". This volume focuses on preserving the "soul" of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community. Founded in 1971, the Academy of Marketing Science is an intern...
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Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, und...
Twenty-first-century Western culture is characterized by profound transformations in its forms of collective organization. While traditional institutions of Western liberal democracies still wield significant political power, new forms of collective agency - most visible in progressive social protest movements, but also in the global rise of populism - have increasingly put pressure on established systems of collective organization. The contributors to this volume explore the social, political, and aesthetic forms that collective agency takes in the twenty-first century across a variety of media, including social platforms such as TikTok, multiplayer video games, and contemporary lyric poetry.
This Open Access book examines the ambivalences of data power. Firstly, the ambivalences between global infrastructures and local invisibilities challenge the grand narrative of the ephemeral nature of a global data infrastructure. They make visible local working and living conditions, and the resources and arrangements required to operate and run them. Secondly, the book examines ambivalences between the state and data justice. It considers data justice in relation to state surveillance and data capitalism, and reflects on the ambivalences between an "entrepreneurial state" and a "welfare state." Thirdly, the authors discuss ambivalences of everyday practices and collective action, in which...