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What tactics can effective science communicators use to reach a wide audience and achieve their goals? Effective science communication—the type that can drive behavior change while boosting the likelihood that people will turn to science when faced with challenges—is not simply a matter of utilizing social media or employing innovative tactics like nudges. Even more important for success is building long-term strategic paths to achieve well-articulated goals. Smart science communicators also want to create communication opportunities to improve their own thinking and behavior. In this guidebook, John C. Besley and Anthony Dudo encapsulate their practical expertise in 11 evidence-based pr...
Our brain is the source of everything that makes us human: language, creativity, rationality, emotion, communication, culture, politics. The neurosciences have given us, in recent decades, fundamental new insights into how the brain works and what that means for how we see ourselves as individuals and as communities. Now – with the help of new advances in nanotechnology – brain science proposes to go further: to study its molecular foundations, to repair brain functions, to create mind-machine interfaces, and to enhance human mental capacities in radical ways. This book explores the convergence of these two revolutionary scientific fields and the implications of this convergence for the future of human societies. In the process, the book offers a significant new approach to technology assessment, one which operates in real-time, alongside the innovation process, to inform the ways in which new fields of science and technology emerge in, get shaped by, and help shape human societies.
Prometheus brought the gift of enlightenment to humanity and suffered for his benevolence. This collection takes on scholars’ Promethean view of themselves as selfless bringers of light and instead offers a new vision of public scholarship as service to society. Thomas J Billard and Silvio Waisbord curate essays from a wide range of specialties within the study of communication. Aimed at scholars and students alike, the contributors use approaches from critical meditations to case studies to how-to guides as they explore the possibilities of seeing shared knowledge not as a gift to be granted but as an imperative urging readers to address the problems of the world. Throughout the volume, t...
Through this assessment of creative (climate) communications, readers will understand what works where, when, why and under what conditions.
Work Pressures fills the void of research on the nature of pressures on individuals in the workplace. It offers a broad view of how work pressures can compromise the performance and vitality of individuals and their organizations. The contributions to this volume not only confirm communication’s centrality to the problems work pressures pose, but also open an interdisciplinary conversation about how to learn from and, ultimately, manage them. Specific topics covered include the proliferation of communication technologies, organizational discourse, work overload, and generational differences in the workplace.
Will you please just listen to me? If you are a scientist, or a fan of science, have you ever wondered why your fact-based explanation of ground-breaking scientific research falls flat with family, friends, and the general public? Social science communicator Anne Helen Toomey argues that science today faces a public-relations crisis, and she calls for a whole-scale change in how scientists engage with the world. This practical, how-to guide will help scientists address public distrust, communicate about uncertainty, and engage with policymakers so that science can make a difference. Science with Impact argues that science can--and should--make a meaningful difference in society, and offers hope and guidance to those of us who wish to take the steps to make it so.
Nanotechnology is enabling applications in materials, microelectronics, health, and agriculture, which are projected to create the next big shift in production, comparable to the industrial revolution. Such major shifts always co-evolve with social relationships. This book focuses on how nanotechnologies might affect equity/equality in global society. Nanotechnologies are likely to open gaps by gender, ethnicity, race, and ability status, as well as between developed and developing countries, unless steps are taken now to create a different outcome. Organizations need to change their practices, and cultural ideas must be broadened if currently disadvantaged groups are to have a more equal position in nano-society rather than a more disadvantaged one. Economic structures are likely to shift in the nano-revolution, requiring policymakers and participatory processes to invent new institutions for social welfare, better suited to the new economic order than those of the past.
This book examines the practices of contesting evidence in democratically constituted knowledge societies. It provides a multifaceted view of the processes and conditions of evidence criticism and how they determine the dynamics of de- and re-stabilization of evidence. Evidence is an essential resource for establishing claims of validity, resolving conflicts, and legitimizing decisions. In recent times, however, evidence is being contested with increasing frequency. Such contestations vary in form and severity – from questioning the interpretation of data or the methodological soundness of studies to accusations of evidence fabrication. The contributors to this volume explore which actors,...
This highly-readable book addresses how to teach effective communication in science. The first part of the book provides accessible context and theory about communicating science well, and is written by experts. The second part focuses on the practice of teaching communication in science, with ‘nuts and bolts’ lesson plans direct from the pens of practitioners. The book includes over 50 practice chapters, each focusing on one or more short teaching activities to target a specific aspect of communication, such as writing, speaking and listening. Implementing the activities is made easy with class run sheets, tips and tricks for instructors, signposts to related exercises and theory chapte...
This book, a rich collection authored by rhetorical scholars, unpacks how rhetoric contributes to argumentation studies. It begins with an introduction that identifies defining features of a rhetorical approach to argumentation which has several corollaries, including the special status of argumentation about action, the condition of uncertainty and the necessity of securing adherence from an audience. Chapters explore topics such as the properties of argumentation in the realm of rhetoric, the use of presentational devices, the role of rhetoric in the evolving formation of public morality, conditions for democratic argumentation, argument pedagogy, rhetorical insights into science communication, and other features within the realm of rhetorical argumentation. This book is relevant to students and researchers in linguistics, rhetoric, philosophy, argumentation studies, and communication studies. Previously published in Argumentation Volume 34, issue 3, September 2020