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Strategic Science Communication
  • Language: en
  • Pages: 333

Strategic Science Communication

  • Type: Book
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  • Published: 2022-09-27
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  • Publisher: JHU Press

What tactics can effective science communicators use to reach a wide audience and achieve their goals? Effective science communication—the type that can drive behavior change while boosting the likelihood that people will turn to science when faced with challenges—is not simply a matter of utilizing social media or employing innovative tactics like nudges. Even more important for success is building long-term strategic paths to achieve well-articulated goals. Smart science communicators also want to create communication opportunities to improve their own thinking and behavior. In this guidebook, John C. Besley and Anthony Dudo encapsulate their practical expertise in 11 evidence-based pr...

Strategic Science Communication
  • Language: en
  • Pages: 333

Strategic Science Communication

  • Type: Book
  • -
  • Published: 2022-09-27
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  • Publisher: JHU Press

This guidebook is essential reading for all professionals in the field.

Public Scholarship in Communication Studies
  • Language: en
  • Pages: 362

Public Scholarship in Communication Studies

Prometheus brought the gift of enlightenment to humanity and suffered for his benevolence. This collection takes on scholars’ Promethean view of themselves as selfless bringers of light and instead offers a new vision of public scholarship as service to society. Thomas J Billard and Silvio Waisbord curate essays from a wide range of specialties within the study of communication. Aimed at scholars and students alike, the contributors use approaches from critical meditations to case studies to how-to guides as they explore the possibilities of seeing shared knowledge not as a gift to be granted but as an imperative urging readers to address the problems of the world. Throughout the volume, t...

Strategic Communication
  • Language: en
  • Pages: 205

Strategic Communication

  • Type: Book
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  • Published: 2016-07-01
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  • Publisher: Routledge

The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields. This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework.

Rhetoricians on Argumentation
  • Language: en
  • Pages: 115

Rhetoricians on Argumentation

This book, a rich collection authored by rhetorical scholars, unpacks how rhetoric contributes to argumentation studies. It begins with an introduction that identifies defining features of a rhetorical approach to argumentation which has several corollaries, including the special status of argumentation about action, the condition of uncertainty and the necessity of securing adherence from an audience. Chapters explore topics such as the properties of argumentation in the realm of rhetoric, the use of presentational devices, the role of rhetoric in the evolving formation of public morality, conditions for democratic argumentation, argument pedagogy, rhetorical insights into science communication, and other features within the realm of rhetorical argumentation. This book is relevant to students and researchers in linguistics, rhetoric, philosophy, argumentation studies, and communication studies. Previously published in Argumentation Volume 34, issue 3, September 2020

Evidence Contestation
  • Language: en
  • Pages: 346

Evidence Contestation

This book examines the practices of contesting evidence in democratically constituted knowledge societies. It provides a multifaceted view of the processes and conditions of evidence criticism and how they determine the dynamics of de- and re-stabilization of evidence. Evidence is an essential resource for establishing claims of validity, resolving conflicts, and legitimizing decisions. In recent times, however, evidence is being contested with increasing frequency. Such contestations vary in form and severity – from questioning the interpretation of data or the methodological soundness of studies to accusations of evidence fabrication. The contributors to this volume explore which actors,...

Creative (Climate) Communications
  • Language: en
  • Pages: 321

Creative (Climate) Communications

Through this assessment of creative (climate) communications, readers will understand what works where, when, why and under what conditions.

The Oxford Handbook of the Science of Science Communication
  • Language: en
  • Pages: 513

The Oxford Handbook of the Science of Science Communication

The proposal to vaccinate adolescent girls against the human papilloma virus ignited political controversy, as did the advent of fracking and a host of other emerging technologies. These disputes attest to the persistent gap between expert and public perceptions. Complicating the communication of sound science and the debates that surround the societal applications of that science is a changing media environment in which misinformation can elicit belief without corrective context and likeminded individuals are prone to seek ideologically comforting information within their own self-constructed media enclaves. Drawing on the expertise of leading science communication scholars from six countri...

Communication Yearbook 34
  • Language: en
  • Pages: 496

Communication Yearbook 34

  • Type: Book
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  • Published: 2010-06-10
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  • Publisher: Routledge

Communication Yearbook 34 continues the tradition of publishing rich, state-of-the-discipline literature reviews. This volume offers insightful descriptions of communication research as well as reflections on the implications of those findings for other areas of the discipline. Editor Charles T. Salmon presents a volume with diverse chapters from scholars across the globe. Chapters cover a wide range of topics, including nanotechnology, deception, terror management theory, and the rhetorical aftermath of genocide. Commentaries from senior scholars round out the contents, providing insights on the groundbreaking work presented here. As a whole, this volume will be valuable to scholars and researchers across the communication discipline and around the world.

Nanotechnology, the Brain, and the Future
  • Language: en
  • Pages: 391

Nanotechnology, the Brain, and the Future

Our brain is the source of everything that makes us human: language, creativity, rationality, emotion, communication, culture, politics. The neurosciences have given us, in recent decades, fundamental new insights into how the brain works and what that means for how we see ourselves as individuals and as communities. Now – with the help of new advances in nanotechnology – brain science proposes to go further: to study its molecular foundations, to repair brain functions, to create mind-machine interfaces, and to enhance human mental capacities in radical ways. This book explores the convergence of these two revolutionary scientific fields and the implications of this convergence for the future of human societies. In the process, the book offers a significant new approach to technology assessment, one which operates in real-time, alongside the innovation process, to inform the ways in which new fields of science and technology emerge in, get shaped by, and help shape human societies.