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Marketing the Arts
With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses: market research marketing strategy value creation branding customer acquisition market distribution pricing strategy sustaining customers and value Features include: Discussion questions and classroom activities Case studies of real life situations Commentary by current professional practitioners Companion website
Business Issues in the Arts
Business Issues in the Arts is a text designed to address some of the most prescient business issues that nonprofit arts organizations face today. This text is not a how-to but an in-depth dive into fourteen topics and their associated theories to augment learning in arts administration programs. With contributions from leading academics in arts administration, the book guides readers through an exploration of those topics which have been found by practitioners to be most vital and least explored. Chapters include numerous case examples to illustrate business theory in the artistic and creative environment. The academic contributors themselves each come with both professional backgrounds and research experience, and they are each introduced at the start of their chapters, allowing for a collection of voices to navigate through some oftentimes challenging topics. This book is designed for an advanced undergraduate course or a stand-alone graduate course on the intersection of business and management and the cultural and creative industries, especially those focusing on business issues in the arts.
The Rhine
The Rhine River is Europe’s most important commercial waterway, channeling the flow of trade among Switzerland, France, Germany, and the Netherlands. In this innovative study, Mark Cioc focuses on the river from the moment when the Congress of Vienna established a multinational commission charged with making the river more efficient for purposes of trade and commerce in 1815. He examines the engineering and administrative decisions of the next century and a half that resulted in rapid industrial growth as well as profound environmental degradation, and highlights the partially successful restoration efforts undertaken from the 1970s to the present. The Rhine is a classic example of a “mu...
Polk City Directory
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Kissing Freedom
Kissing Freedom is a touching story, told through the witty, sometimes sarcastic tongue of Blake, a young man who grows up in the Mennonite church. As a teenager, he discovers that he is drawn to men, but hides this in an attempt to fit in.
Arts and Cultural Management
Arts and Cultural Management: Sense and Sensibilities in the State of the Field opens a conversation that is much needed for anyone identifying arts management or cultural management as primary areas of research, teaching, or practice. In the evolution of any field arises the need for scrutiny, reflection, and critique, as well as to display the advancements and diversity in approaches and thinking that contribute to a discipline’s forward progression. While no one volume could encompass all that a discipline is or should be, a representational snapshot serves as a valuable benchmark. This book is addressed to those who operate as researchers, scholars, and practitioners of arts and cultur...
The Chemical Industry in Europe, 1850–1914
Europe is the cradle of the modem international chemical industry. From the middle of the nineteenth century until the outbreak of World War I, the European chemical industry influenced not only the production and control of science and technology, but also made significant contributions towards economic development, as well as bringing about profound changes in working and living enviromnents. It is a highly complex heritage, both rich and threatening, that calls for close scrutinity. Fortunately, a unique opportunity to explore the historical development of the European chemical industry from a variety of novel standpoints, was made possible during 1993 as part of the European Science Foun...
Heinrich Caro and the Creation of Modern Chemical Industry
Heinrich Caro (1834-1910) was the inventor of new chemical processes that in the two decades commencing in 1869 enabled BASF of Ludwigshafen, Germany, to take first place among manufacturers of synthetic dyestuffs. The cornerstones of Caro's success were his early training as calico (cotton) printer in Germany, and his employment at a chemical firm in Manchester, England. Caro was a creative research chemist, a highly knowledgeable patent specialist and expert witness, and a brilliant manager of science-based chemical technology. This first full-length scientific biography of Heinrich Caro delineates his role in the emergence of the industrial research laboratory, the forging of links between academic and industrial chemistry, and the development of modern patent law. Major chemical topics include the rise of classical organic chemistry, collaboration with Adolf Baeyer, artificial alizarin and indigo, aniline dyes, and other coal-tar products, particularly intermediates.
