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Marketing the Arts
With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses: market research marketing strategy value creation branding customer acquisition market distribution pricing strategy sustaining customers and value Features include: Discussion questions and classroom activities Case studies of real life situations Commentary by current professional practitioners Companion website
Journal of Cultural Management and Cultural Policy/Zeitschrift für Kulturmanagement und Kulturpolitik
The Journal of Cultural Management and Cultural Policy offers international perspectives on a wide range of issues in cultural management and cultural policy research and practice. Attendance at museums and other arts organizations has decreased worldwide, even predating COVID. Audiences have been slow to return to performances and exhibits. Reasons include lack of access, lack of time, high cost, persistent inequities, poor engagement between arts organizations and the community, and even lack of interest. Concern about non-attendance has led to coining the term non-visitors. This issue seeks answers to this problem through two critical lenses of engagement and non-visitor studies.
Theatre Management
An essential introductory textbook that provides a comprehensive and student-friendly overview of the key processes involved in developing and managing a theatre in the 21st century. It covers a complete range of topics fundamental to successful commercial and not-for-profit theatre management, from developing a mission statement to communicating with stakeholders, from marketing and promotion to fund development platforms, and from governance structures to community engagement. With over two decades of experience in the industry, Anthony Rhine encourages a critical understanding of theatre management; rather than simply giving students the facts and theories to memorise, he shows readers how to think like theatre managers, giving them the skills needed to be able to carve out their own career paths. Far-reaching and globally applicable, the text serves as an invaluable guide for aspiring theatre managers, as well as undergraduate and postgraduate students on Theatre Management, Arts Management, Creative Industries and Theatre and Performance Studies degree courses.
Arts and Cultural Management
Arts and Cultural Management: Sense and Sensibilities in the State of the Field opens a conversation that is much needed for anyone identifying arts management or cultural management as primary areas of research, teaching, or practice. In the evolution of any field arises the need for scrutiny, reflection, and critique, as well as to display the advancements and diversity in approaches and thinking that contribute to a discipline’s forward progression. While no one volume could encompass all that a discipline is or should be, a representational snapshot serves as a valuable benchmark. This book is addressed to those who operate as researchers, scholars, and practitioners of arts and cultur...
Polk City Directory
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Leading the Creative Mind
Bringing together creative people to develop fresh, new, innovative ideas and to propel a business forward is challenging work. It isn't enough to simply follow policy and procedure, or to gently nudge creative people toward success. It takes strength, courage, and insight into how creative people work, live, and respond. Creative Leadership expert Anthony Lake unravels the mystery of the creative employee by using simple yet elegant cases in business and the arts to frame this practical guide for Leading the Creative Mind. Born from his executive work with arts organizations, his consulting, and his leadership research, Lake creates a series of exercises designed to strengthen skills for leading creative individuals. The focus is on four key pillars for success: 1. Reflecting and Engaging Sensitively with Creative People 2. Designing Effective Creativity Teams 3. Developing and Addressing Real Challenges 4. Fixing Ailing Work Groups This is a guide for keeping inspired, balancing innovation with effective communication, and collaborating from a position of leadership.
Arts Leadership in Contemporary Contexts
This book explores and critiques different aspects of arts leadership within contemporary contexts. While this is an exploration of ways arts leadership is understood, interpreted and practiced, it is also an acknowledgement of a changing cultural and economic paradigm. Understanding the broader environment for the arts is therefore part of the leadership imperative. This book examines aspects such as individual versus collective leadership, gender, creativity and the influences of stakeholders and culture. While the book provides a theoretical and critical understanding of arts leadership, it also gives examples of arts leadership in practice.
Arnhem
THE SUNDAY TIMES #1 BESTSELLER The great airborne battle for the bridges in 1944 by Britain's Number One bestselling historian and author of the classic Stalingrad 'Our greatest chronicler of the Second World War' - Robert Fox, Evening Standard ______________ On 17 September 1944, General Kurt Student, the founder of Nazi Germany's parachute forces, heard the growing roar of aeroplane engines. He went out on to his balcony above the flat landscape of southern Holland to watch the air armada of Dakotas and gliders carrying the British 1st Airborne and the American 101st and 82nd Airborne divisions. He gazed up in envy at this massive demonstration of paratroop power. Operation Market Garden, ...
The Official History of the Second Regiment of Engineers and Second Engineer Train, United States Army, in the World War
The Official History of the Second Regiment of Engineers and Second Engineer Train, United States Army, In the World War by William Augustus Mitchell, first published in 1920, is a rare manuscript, the original residing in one of the great libraries of the world. This book is a reproduction of that original, which has been scanned and cleaned by state-of-the-art publishing tools for better readability and enhanced appreciation. Restoration Editors' mission is to bring long out of print manuscripts back to life. Some smudges, annotations or unclear text may still exist, due to permanent damage to the original work. We believe the literary significance of the text justifies offering this reproduction, allowing a new generation to appreciate it.
