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Marketing the Arts
"Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically"--
Business Issues in the Arts
Business Issues in the Arts is a text designed to address some of the most prescient business issues that nonprofit arts organizations face today. This text is not a how-to but an in-depth dive into fourteen topics and their associated theories to augment learning in arts administration programs. With contributions from leading academics in arts administration, the book guides readers through an exploration of those topics which have been found by practitioners to be most vital and least explored. Chapters include numerous case examples to illustrate business theory in the artistic and creative environment. The academic contributors themselves each come with both professional backgrounds and research experience, and they are each introduced at the start of their chapters, allowing for a collection of voices to navigate through some oftentimes challenging topics. This book is designed for an advanced undergraduate course or a stand-alone graduate course on the intersection of business and management and the cultural and creative industries, especially those focusing on business issues in the arts.
The Rhine
The Rhine River is Europe’s most important commercial waterway, channeling the flow of trade among Switzerland, France, Germany, and the Netherlands. In this innovative study, Mark Cioc focuses on the river from the moment when the Congress of Vienna established a multinational commission charged with making the river more efficient for purposes of trade and commerce in 1815. He examines the engineering and administrative decisions of the next century and a half that resulted in rapid industrial growth as well as profound environmental degradation, and highlights the partially successful restoration efforts undertaken from the 1970s to the present. The Rhine is a classic example of a “mu...
Marketing the Arts
With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses: market research marketing strategy value creation branding customer acquisition market distribution pricing strategy sustaining customers and value Features include: Discussion questions and classroom activities Case studies of real life situations Commentary by current professional practitioners Companion website
Arts and Cultural Management
Arts and Cultural Management: Sense and Sensibilities in the State of the Field opens a conversation that is much needed for anyone identifying arts management or cultural management as primary areas of research, teaching, or practice. In the evolution of any field arises the need for scrutiny, reflection, and critique, as well as to display the advancements and diversity in approaches and thinking that contribute to a discipline’s forward progression. While no one volume could encompass all that a discipline is or should be, a representational snapshot serves as a valuable benchmark. This book is addressed to those who operate as researchers, scholars, and practitioners of arts and cultur...
Polk City Directory
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Theatre Management
An essential introductory textbook that provides a comprehensive and student-friendly overview of the key processes involved in developing and managing a theatre in the 21st century. It covers a complete range of topics fundamental to successful commercial and not-for-profit theatre management, from developing a mission statement to communicating with stakeholders, from marketing and promotion to fund development platforms, and from governance structures to community engagement. With over two decades of experience in the industry, Anthony Rhine encourages a critical understanding of theatre management; rather than simply giving students the facts and theories to memorise, he shows readers how to think like theatre managers, giving them the skills needed to be able to carve out their own career paths. Far-reaching and globally applicable, the text serves as an invaluable guide for aspiring theatre managers, as well as undergraduate and postgraduate students on Theatre Management, Arts Management, Creative Industries and Theatre and Performance Studies degree courses.
Encyclopedia of the United Nations and International Agreements: N to S
This thoroughly revised and updated edition is the most comprehensive and detailed reference ever published on United Nations. The book demystifies the complex workings of the world's most important and influential international body.
Leading the Creative Mind
Bringing together creative people to develop fresh, new, innovative ideas and to propel a business forward is challenging work. It isn't enough to simply follow policy and procedure, or to gently nudge creative people toward success. It takes strength, courage, and insight into how creative people work, live, and respond. Creative Leadership expert Anthony Lake unravels the mystery of the creative employee by using simple yet elegant cases in business and the arts to frame this practical guide for Leading the Creative Mind. Born from his executive work with arts organizations, his consulting, and his leadership research, Lake creates a series of exercises designed to strengthen skills for leading creative individuals. The focus is on four key pillars for success: 1. Reflecting and Engaging Sensitively with Creative People 2. Designing Effective Creativity Teams 3. Developing and Addressing Real Challenges 4. Fixing Ailing Work Groups This is a guide for keeping inspired, balancing innovation with effective communication, and collaborating from a position of leadership.
