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Buku Pengantar E-Commerce dan Platform Digital, ini menghadirkan sejumlah informasi dan panduan yang berharga bagi para pembaca. Buku ini membahas fenomena bisnis e-commerce yang sedang berkembang pesat dalam era digital. Bab pertama memberikan gambaran umum tentang e-commerce, termasuk definisi, perkembangan di Indonesia, manfaatnya, dan tren bisnis yang terus berkembang. Mengulas jenis-jenis e-commerce, mulai dari B2C hingga B2G, untuk memahami model transaksi yang ada. Bab ketiga membahas keuntungan e-commerce seperti kemudahan akses, efisiensi, dan peningkatan penjualan, serta membahas tantangan yang dihadapi, seperti keamanan transaksi dan persaingan ketat. Membahas juga mengenai strate...
This book is the proceeding of the International Conference on Sustainable Management and Innovation (ICoSMI 2020) that was successfully held on 14-16 September 2020 using an online platform. The conference was mainly organized by the Department of Management IPB University in collaboration with Leibniz University of Hannover, Universiti Putera Malaysia, Kasetsart University, Tun Hussein Onn University of Malaysia, Tamil Nadu Teachers Education University, Deakin University, University of Adelaide, Forum Manajemen Indonesia, FE Pakuan University, FE Gajah Mada University FEB University of North Sumatra and FEB Andalas University, SBM Bandung Institute of Technology, FEB Lampung University, P...
Studies show that customer satisfaction does not equate with continued sales--it is the "loyal" customer who resists the competitor's tempting offers. This pragmatic guide outlines a savvy, seven-step process for turning prospects into customers and customers into loyal advocates.
This book provides a multi-stakeholder perspective on sustainable HRM for the policymakers, managers and academics, addressing issues, approaches, research studies/frameworks and emerging patterns relating to the subject. It discusses various aspects of sustainability, such as making HR more responsible for ensuring sustainability focusing on the triple bottom line, characteristics of sustainable HRM, psychological contracts, emotional intelligence, and psychological capital. The book also explores organizational citizenship behavior, employment relations, employee engagement, sustainable leadership, disruptive HR practices, sustaining employee motivation, educational sustainability, sustainable career management, sustainable environment, employer and employee branding, sustainable organizations, organization culture, training for sustainability, sustainable employee performance, business sustainability and sustainable employability. It provides an update on the concept, processes, issues and emerging paradigms from multidimensional and cross-country perspectives to showcase sustainable HR practices, and appeals to the academics, practitioners and policymakers in the area of HRM.
This book discusses how businesses and marketers can deploy emotional intelligence as a marketing tool to co-produce service for enhancing customer experience and to co-create value for key stakeholders in the digitalised and service-dominant logic era. Whilst many competing emotional intelligence models are discussed in the literature, the current book will focus on the ability model. This model comprises 2 areas (experiential and strategic emotional intelligence) and four ability scopes (perceive emotions, use emotions, understand emotions and manage emotions). The marketing domains that are deemed relevant and included in this book are services marketing, relationship marketing and digital marketing. The relevant marketing models from these domains will be identified to be integrated with emotional intelligent strategies. Emotional Intelligence makes both employees and customers happy, committed and loyal. Emotional Intelligence makes businesses competitive and sustainable.
Teaching English as a Foreign Language in Indonesia faces many obstacles. Firstly, English is not day to day used so the students have difficulty to practice it. They only use it in the limited time classroom, so teachers have difficulty to make authentic situation for the students to practice the language outside the class. Second obstacle is the students’ bad experiences during their previous schooling in learning English. The students come from different school background; some remote school may not have good teachers, especially in teaching English. Even some students have bad impression that make them hate English. The last thing is teachers still have problem to access updated book, ...
Fundamentals of organizational behavior, Leadership and its development; Organizational environment; Social environment; Communication and group processes; Conclusion; Case problems.
FROM THE MASTER STORYTELLER WHOSE BOOKS HAVE TOUCHED THE HEARTS OF OVER 40 MILLION READERS 'Mitch Albom sees the magical in the ordinary' Cecilia Ahern __________ Banished for centuries, as punishment for trying to measure time, the inventor of the world's first clock is finally granted his freedom, along with a mission: a chance to redeem himself by teaching two people the true meaning of time. He embarks on a journey with two unlikely partners: a teenage girl who is about to give up on life and a wealthy, ageing businessman who wants to live for ever. To save himself, he must save them both. Gripping, and filled with deep human truth, this unforgettable story will inspire readers everywher...
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