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Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
La Vorágine
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Science, Culture and National Identity in Francoist Spain, 1939–1959
This book examines the role that science and culture held as instruments of nationalization policies during the first phase of the Franco regime in Spain. It considers the reciprocal relationship between political legitimacy and developments in science and culture, and explores the ‘nationalization’ efforts in Spain in the 1940s and 1950s, via the complex process of transmitting narratives of national identity, through ideas, representations and homogenizing practices. Taking an interdisciplinary approach, the volume features insights into how scientific and cultural language and symbols were used to formulate national identity, through institutions, resource distribution and specific na...
Applications of Fractional Calculus to Modeling in Dynamics and Chaos
Applications of Fractional Calculus to Modeling in Dynamics and Chaos aims to present novel developments, trends, and applications of fractional-order derivatives with power law and Mittag-Leffler kernel in the areas of chemistry, mechanics, chaos, epidemiology, fluid mechanics, modeling, and engineering. Non-singular and non-local fractional-order derivatives have been applied in different chapters to describe complex problems. The book offers theory and practical applications for the solutions of real-life problems and will be of interest to graduate-level students, educators, researchers, and scientists interested in mathematical modeling and its diverse applications. Features Discusses real-world problems, theory, and applications Covers new developments and advances in the various areas of nonlinear dynamics, signal processing, and chaos Suitable to teach master’s and/or PhD-level graduate students, and can be used by researchers, from any field of the social, health, and physical sciences
