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XXV Congreso Nacional de Marketing. Aemark 2013
Da testimonio del esfuerzo de la comunidad académica por poner en común y debatir los trabajos de investigación que se realizan en el área de Comercialización e Investigación de Mercados. En la obra en papel se presenta un resumen de cada trabajo cuyo texto íntegro podrá ser consultado en soporte digital que acompaña al libro. En esta edición del congreso se han presentado 177 ponencias y trabajos en curso. Los 122 trabajos que se recogen en este libro de actas, son los que han resultado seleccionados a través del proceso de evaluación con doble revisión. Sin duda, toda esta producción científica y el esfuerzo de evaluación asociado a la misma, es un buen indicador de la madurez del Área de Comercialización e Investigación de Mercados en las Universidades Españolas. Efectivamente, existe un elevado reconocimiento de esta labor investigadora, tanto a nivel nacional como internacional, permitiendo que los trabajos defendidos en Congresos como el que nos ocupa, constituyan un preámbulo de futuras publicaciones en revistas de impacto académico.
Checking for Understanding
A teacher presents a lesson, and at the end asks students if they understand the material. The students nod and say they get it. Later, the teacher is dismayed when many of the students fail a test on the material. Why aren’t students getting it? And, just as important, why didn’t the teacher recognize the problem? In Checking for Understanding, Douglas Fisher and Nancy Frey show how to increase students’ understanding with the help of creative formative assessments. When used regularly, formative assessments enable every teacher to determine what students know and what they still need to learn. Fisher and Frey explore a variety of engaging activities that check for and increase unders...
Mithraic Societies: From Brotherhood to Religion's Adversary - (b&w)
Although by its title, this book seems to be about a specialized topic, the spread of Mithraic societies and its avatars, in time and geographical expanse, much enhances its relevancy. From Roman legionaries to chivalry orders, from dervish circles to guild organizations, and from Freemasons to French revolutionaries, the hierarchy of Mithraic societies, their initiation rites, and their oaths of secrecy, provided a model for brotherhood organization that was efficient, but also flexible; they could adapt their philosophy to the prevailing politico-religion conditions of the day, because they did not worship any particular god, but could also be comrades in arms with nascent religious movements, such as with Christianity. Mithra was the initial guarantor of their oath, and if need be it could be replaced by Jesus, Allah or any other divinity. Their "religion" was their brotherhood, and as such they usually provided a counter-balance to the power elite, and had the potential to become politically active.
XXII Congreso Nacional de Marketing 2010. Aemark en Santander
Este libro recoge las ponencias y trabajos en curso presentados en el XXII Congreso Nacional de Marketing 2010 organizado por la Universidad de Oviedo y AEMARK. Da testimonio del esfuerzo de la comunidad académica por poner en común y debatir los trabajos de investigación que se realizan en el área de Comercialización e Investigación de Mercados. En la obra en papel se presenta un resumen de cada trabajo cuyo texto íntegro podrá ser consultado en soporte digital que acompaña al libro. Para esta XXII edición del Congreso Nacional de Marketing se han enviado 156 ponencias y trabajos en curso, distribuidos en 17 áreas temáticas. Finalizado el proceso de evaluación, se han aceptado ...
The Aura in the Age of Digital Materiality. Rethinking Preservation in the Shadow of an Uncertain Future
This publication focuses on Factum Foundation?s work to promote the use of high-resolution recording, digital restoration and creative re-materialisation while bringing into focus the changing attitudes towards owning, sharing, preserving and displaying cultural artefacts. It accompanies the exhibition 'La Riscoperta di un Capolavoro' at Palazzo Fava in Bologna, which has reunified the sixteen original panels that still exist from the Polittico Griffoni, a remarkable example of painting from the Bolognese Renaissance.0The altarpiece stood in the Griffoni Chapel in the Church of San Petronio until it was broken up in 1725. The 16 tempera paintings by Francesco del Cossa and Ercole de? Roberti...
Alexandria
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