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Elements of Applied Psychology
Originally published in 1994, Elements of Applied Psychology provided an introductory survey of the major aspects of applied psychology at the time for students of psychology as a main or ancillary subject. It was the first text to investigate the pressures created by this increased interest in applied psychology, offering insight into the factors which had influenced its patterns and direction. The book comprises 18 chapters, covering both the well-established fields of professional psychology, such as educational, clinical/counselling and occupational/organisational psychology, and areas of developing application at the time, including applied cognitive psychology, economic and health psychology, and psychology and law. The text will still be of value to students considering possible career areas in psychology, students on psychology courses pondering choice of specialism and those students taking psychology as a subsidiary subject in one of the areas covered. It is also consistent with the increasing link between the academic community and practitioners. It will serve to increase the understanding and exchange.
The Strategy of Desire
Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to problem solving, advertising, politics, and selling, and issues of social significance such as urban renewal, productivity, and drug addiction. As an author and corporate adviser, he used psychoanalytic theory and depth interviewing to uncover unconsciously held attitudes and beliefs. He goal was to help explain why people act the way they do and how positive behavioral change might be achieved. In The Strategy of Desire, Dichter both counters the argument that motivational research amounts to manipulation, and shows ...
The Sponsor
The television sponsor has become semi-mythical. He is remote and unseen, but omnipresent. Dramas, football games, and press conferences pause for a ""word"" from him. He ""makes possible"" concerts and public affairs broadcasts. His ""underwriting grants"" brings the viewer music festivals and classic films. Interviews with visiting statesmen are interrupted for him, to continue ""in a moment.""Sponsorship is basic to American television. Even noncommercial television looks to it for survival. A vast industry has grown up around the needs and wishes of sponsors. Television's program formulas, business practices, and ratings have all evolved in ways to satisfy sponsor requirements. Indeed, h...
Humor in Advertising
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Current Catalog
First multi-year cumulation covers six years: 1965-70.
Doing Social Psychology
A collection of classroom-tested laboratory and field exercises exploring central problems and topics in social psychology.
