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Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this book approaches the topic through the lens of destination image, taking into account the large influence of appearance on tourist attraction. With consideration to various stakeholders in sustainable tourism development, this book incorporates ideas for new techniques in destination branding and marketing in order to maximize economic impact. The book also discusses the rising influence of social media on tourists’ interest. Emphasizing sustainability in tourism development, the chapters address a number of important issues, such as post-disaster touri...
This book offers a meticulous overview of the future of tourism in Asian countries. This book provides new dimensions to the tourism research and tourism industry as it is concerned with the future vision of tourism in Asia. The main purpose of the book is to envision the outcomes both positive and negative from the tourism industry to prepare our future generations. This book expands on the concept that tourism is not sedentary and is ever changing rapidly. A unique feature of the book is that it brings into limelight the unexplored places of Asia as well as a growth of low-cost tourism in Asia This book discusses how Asia can enjoy the competitive advantage in future. Also, whether the future outlook is bright or dark for the tourism sector in the Asia region. This book highlights the unexplored themes of tourism in Asia such as Over-tourism, Sports Tourism, Baby Boomers and Seenger Tourism, Literary Tourism, Experiential Tourism, Psychographic Segmentation of Future Tourists. The chapters have been authored by experts in their respective fields. This book allows readers to explore how different Asian countries might best serve tourism products in the future.
This book meticulously focuses on seeing technological solutions of overtourism on decimated destinations from a comprehensive viewpoint. Considering the present crisis situation, the global tourism industry is in need to formulate revised strategies to recover and to be more resilient. The book creates a platform to deliberate the measures needed to be taken to tackle the issue of this most recent crisis of COVID-19 on the lens of overtourism and technology application. The book adds some unique suggestions to direct a new outlook towards overtourism, technology solutions and decimated destinations. This book discusses the responsibilities of tourists towards decimated destinations as well as provides in-deep knowledge and debates about technological solutions to overtourism in decimated destinations.
This book explores and elaborates on the concept of “heritage tourism” and its implications for the tourism industry worldwide. The book is unique in that it offers a thorough assessment of the literature on heritage management in order to highlight the significance of conserving and promoting tangible and intangible cultural assets for sustainable tourism development. It provides direction for destinations experiencing problems with heritage management and for developing new tourism destinations. The chapters focus on what has been learned from previous generations, both material and immaterial, and what constitutes a cultural heritage. Topics include changing dynamics of heritage management through sustainability, challenges in conservation of architectural heritage, tourism development in urban areas, digitization as a tool for conservation and sustainability, and more. The book makes extensive use of case studies to demonstrate the strategies and impacts related to heritage tourism in different countries.
Cruise tourism is one of the fastest growing sectors worldwide. This book is the first of its kind to provide in-depth insights into the emergence of mega-cruise tourism in destinations on the Arabian Peninsula and its impacts on local communities, their spaces, cultures, identities and tourist experiences. It offers a micro-sociological analysis, calling for holistic, participatory, mindful approaches and to rethink current exploitative tourism planning and development. It assumes a high political, social and economic importance within globalization. It draws on a long-term field study in an under-researched region in Asia that developed large-scale tourism recently to diversify the economy...
This new volume takes an in-depth look at the post-COVID tourism and hospitality scenario and how the industry has adapted to the new normal. With chapters from authors from over a dozen countries, the book shares information and experiences on how diverse hospitality and tourism sectors are navigating the post-COVID era. The book offers analyses of post-COVID trends in the travel, tourism, and hospitality sector along with case studies and COVID tourism recovery strategies. It discusses post-COVID safety protocols, sustainable tourism practices, post-COVID-19 public policies for tourism, and more. Specific tourism and hospitality sectors are also considered, including wine tourism, MICE (meetings, incentives, conferences, and exhibitions) tourism, regional tourism, food delivery services, and others. The book also explores innovations and digital solutions for tourism and hospitality in the COVID-19 pandemic.
This book explores the potential of halal tourism development and its implementation in Ethiopia. The insights presented assist key stakeholders to make informed decisions concerning commercial strategy, profitability and feasibility of halal tourism from the secular perspective. This innovative book offers a unique contribution to halal tourism, being the first of its kind to assess halal tourism development in developing countries. It provides a clear understanding of what halal tourism means, how it has evolved and the current status of the industry. The book considers the prospects of halal tourism, including the conceptual and practical challenges of halal tourism development. The example of halal tourism in Ethiopia is explored to provide a lens through which deeper understandings can be drawn on where and how to develop halal tourism This book will be of interest to, researchers, students in the disciplines of tourism, anthropology, geography, business administration and sociology. It also provides useful insights for policy makers, planners and professionals in the hospitality and tourism industry.
This new volume, which complements the editors’ earlier volume Medical Travel Brand Management: Success Strategies for Hospitality Bridging Healthcare (H2H), explores the multitude of medical travel services and discusses the integration of traveling medical guests with destination providers, hospitality/healthcare professionals, and travel service providers. The editors also address the impact the COVID-19 pandemic has made on the travel industry, which has motivated them to bring together major players, renowned authors, practitioners, and researchers to create this book to help prepare the medical tourism market to not only recover from the devastating effects of the pandemic but also t...
The tourism industry is the largest service industry and the largest employment generator in the world. This was made possible by increasing globalization and disposable income, with the labor force playing an important role. Factors such as quality of services and business performance depend on a well-educated, well-trained, skilled, enthusiastic, and committed workforce. Contemporary Human Resources Management in the Tourism Industry is a pivotal reference source that provides research on the role of human resource departments in creating value for the workplace through innovation and efficient work processes. While highlighting topics such as organizational structure, gender equality, and employee motivation, this publication explores the development of organizational culture, as well as methods of translating business strategy into action through dramatically managing staff on all levels in the tourism industry. This book is ideally designed for human resources managers, business owners, business professionals, researchers, and academicians seeking current research on the organizational skills and strategies necessary in creating effective tourism businesses.