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Cause-Related Marketing
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom.
Inter-American Yearbook on Human Rights / Anuario Interamericano de Derechos Humanos, Volume 38 (2022) (VOLUME II)
The 2022 Inter-American Yearbook on Human Rights provides an extract of the principal jurisprudence of the Inter-American Commission on Human Rights and the Inter-American Court of Human Rights. Part One contains the Decisions on the Merits of the Commission, and Part Two the Judgments and Decisions of the Court. The Yearbook is partly published as an English-Spanish bilingual edition. Some parts are in English or Spanish only. NB: This book is part of a four volume set. Vol. 1 ISBN: 978-90-04-71518-9 Vol. 2 ISBN: 978-90-04-71520-2 Vol. 3 ISBN: 978-90-04-53773-6 Vol. 4 ISBN: 978-90-04-53775-0
Redefining the Corporation
This book shows how the modern corporation must meet the expectations of diverse constiutents who contribute to its existence and success, the stakeholders: resource providers, customers, suppliers, alliance partners, and social and political actors. It argues that the corporation must be seen as an institution engaged in mobilizing resources to create wealth and benefits for all its stakeholders.
Understanding the Nature of Science
In fluid-dynamics, several motivating factors can spur new lines of inquiry. Beginning with considerations on the exchange of momentum that takes place at small scales inside a fluid, and after introducing a generalized categorization of different types of fluid media, Understanding the Nature of Science presents a critical analysis of contemporary issues which are being debated in the scientific community. Next, the authors present an evolutionary ecological approach in which human knowledge is studied as the ecology of interacting data-information-knowledge systems developing in time as a consequence of incessant learning from interactions with the environment on various levels of organization. The concluding section suggests the use of problem-based learning to promote conceptual changes from the "Nature of Science" naive views, usually found in students, to more informed views.
