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Best Practices in Marketing and their Impact on Quality of Life
This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maintaining their power structures. To illustrate its point, the book examines successful marketing practices with implications for consumers’ quality of life. Its compilation of cases from all over the world provides a unique and concise review of best practices in marketing and their impact on QOL. Each case in the book presents a specific social problem and discusses details of the marketing strategy adopted to resolve it, as well as the results obtained both for society at large and in terms of the citizens’ quality of life. In addition, each case addresses the theoretical background of the specific area of marketing used in the case.
Innovation, Social Responsibility and Sustainability
This edited collection draws together a number of chapters, organized into two parts – developing social responsibility and developing sustainability – both of which are interlinked and interdependent.
Entrepreneurship
Entrepreneurship has a tremendous impact on the economic development of a country. As can be expected, many public policies foster the development of self- entrepreneurship in times of unemployment, praise the creation of firms and con- sider the willingness to start new ventures as a sign of good fortune. Are those behaviours inherent to a human being, to his genetic code, his psychology or can students, younger children or even adults be taught to become entrepreneurs? What should be the position of universities, of policy makers and how much does it matter for a country? This book presents several articles, following different research approaches to answer those difficult questions. The researchers explore in particular the psychology of entrepreneurship, the role of academia and the macroeconomic impact of entrepreneurship.
Handbook Transdisciplinary Learning
What is transdisciplinarity - and what are its methods? How does a living lab work? What is the purpose of citizen science, student-organized teaching and cooperative education? This handbook unpacks key terms and concepts to describe the range of transdisciplinary learning in the context of academic education. Transdisciplinary learning turns out to be a comprehensive innovation process in response to the major global challenges such as climate change, urbanization or migration. A reference work for students, lecturers, scientists, and anyone wanting to understand the profound changes in higher education.
Creativity, Innovation and Entrepreneurship
Entrepreneurship and Innovation are the key drivers for generating wealth from knowledge. The readings of this book will indisputably enrich the knowledge on phase of Creative and Innovative Entrepreneurship in India.
Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines
Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in a story, and the means employed to weave the narrative thread are just as important as the story itself. In this context, there is a need to understand the role storytelling plays in contemporary society, which has changed drastically in recent decades. Modern global society is no longer exclusively dominated by the time-tested narrative media such as literature or films because new media such as videogames or social platforms have changed the way we understand, create, and replicate stories. The Handbook of Research on Contemporary ...
The Future of Sustainability Education at North American Universities
This collection explores sustainability education in the North American academy. The authors advocate for a more integrated approach to teaching sustainability in order to help students address the most pressing problems of the world, embrace experimentation, and foster more meaningful involvement with the communities in which universities are located. Throughout, they remain focussed on identifying opportunities for sustainability in higher education and suggesting specific strategies and tactics to achieve them. Recommendations include pedagogical and structural changes aimed at helping students understand the systems in which they can advance sustainability. This timely volume will be of interest to scholars, academic leaders, policy makers, societal partners in research, and private-sector leaders interested in advancing the sustainability agenda. Contributors: Apryl Bergstrom, Christopher G. Boone, Ann Dale, Thomas Dietz, Roger Epp, Allison F.W. Goebel, Kourosh Houshmand, Robert H. Jones, Naomi Krogman, Shirley M. Malcom, Robert E. Megginson, Patricia E. (Ellie) Perkins, Vicky J. Sharpe, Toddi A. Steelman
The Mushroom Color Atlas
Discover the chromatic wonders of the fungi kingdom and the incredible spectrum of pigments and dyes that can be created from mushrooms. “This stunning book is the result of years of creative experimentation. Mushrooms are chemical wizards, and Julie Beeler is a masterful guide to the spectrum of pigments they can make. I have spent many happy moments lost in the fungal colorscapes contained in this exquisitely produced volume.” ―Merlin Sheldrake, author of Entangled Life More closely related to humans than they are to plants, fungi are fascinating organisms—and they are a rich resource for color collectors! Blending scientific detail, botanical illustrations, and creative inspiratio...
Nirma University Journal of Business and Management Studies
The Nirma University Journal of Business and Management Studies (NUJBMS) is the flagship journal of the Institute of Management, Nirma University. It provides conceptual, empirical, and case-based research tailored to the needs of management scholars and practitioners researching and working in business schools and in industry. ISSN (Print): 2249-5630
Nirma University Journal of Business and Management Studies
The Nirma University Journal of Business and Management Studies (NUJBMS) is the flagship journal of the Institute of Management, Nirma University. It provides conceptual, empirical, and case-based research tailored to the needs of management scholars and practitioners researching and working in business schools and in industry. ISSN (Print): 2249-5630
