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REALITY IN BRANDING
BELIEVING IS NOT THE SAME AS KNOWING: THE FUNDAMENTAL FACTS ABOUT THE LAWS OF EUROPEAN BRAND MANAGEMENT IN 50 ANSWERS REALITY IN BRANDING From breakfast cereals to smartphones, nothing is left unbranded: brands are with us every step of the way. We define ourselves through the brands we surround ourselves with. Even if we reject brands, that is a brand statement. Brands are everywhere in the 21st century - that is exactly why we all have an opinion on them. When it comes to private life, there is little objection to this concept. However, when it comes to brand management and brand positioning with - in a company, personal sensitivities and feelings are out of place. Too many opinions, too l...
Green Branding
The book analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, family businesses and social enterprises. What are the characteristics of successful "green brands" in the long term? How can they be effectively developed, managed and communicated? Based on business administration, brand sociology and social psychology, the authors describe overarching structural features and demonstrate solutions step by step using concrete examples. Experiences in the development and Europe-wide implementation of the green brand "wooden radio" form the basis for numerous recommendations that can be directly implemented. The reader receives clear analysis and implementation tools to anchor already existing sustainable brands in daily business and to develop young brands in a planned manner. The 2nd edition has been extensively revised and supplemented with current examples. Inspiring for all who want to make green brands strong. Translated with www.DeepL.com/Translator (free version)
Reality in Branding
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Markensoziologie kompakt – Basics für die Praxis
Arnd Zschiesche und Oliver Errichiello verdeutlichen mit dieser Einführung in die Markensoziologie, welche sozialen Dynamiken für den Erfolg von Marken ausschlaggebend sind. Denn Markenkraft ist immer das Resultat einer langen Kette verlässlicher Leistungen, die sich zu einem positiven Vorurteil verdichten. Die Autoren beschreiben die sozialen Gesetzmäßigkeiten der Kundschaftsbildung im Umfeld eines unternehmerischen Angebots. Erst mit diesem Wissen können Marken gezielt aufgebaut und gestärkt werden – unabhängig von Managementmoden und Trends.
Abstract City
This anthology of the illustrator’s New York Times blog features a chapter of all-new material: “a masterpiece of sophisticated humor” (Library Journal, starred review). In July 2008, illustrator and designer Christoph Niemann began Abstract City, a visual blog for the New York Times. His posts were inspired by the desire to re-create simple and everyday observations and stories from his own life that everyone could relate to. In Niemann’s hands, mundane experiences such as riding the subway or trying to get a good night’s sleep were transformed into delightful flights of visual fancy. In Abstract City, the struggle to keep up with housework becomes a battle against adorable but crafty goblins, and nostalgia about New York manifests in simple but strikingly spot-on LEGO creations. This brilliantly illustrated collection of reflections on modern life includes all sixteen of the original blog posts as well as a new chapter created exclusively for the book.
