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A Reader in Marketing Communications
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key elements of the twenty-first century promotional mix. Providing a one-stop reference for all those studying marketing communications, this reader tackles the subject from an international perspective. Each chapter is introduced by one of the four editors, each editor being from a different core geographic area – the USA, the Pacific Rim, mainland Europe, and the UK. At the end of each paper questions are posed to test the student readers. Academically rigorous, this essential book contributed to by recognized experts will be a valuable reference for undergraduates and graduates of marketing, communications, business and management.
Nordic Elite Sport
This book provides an insightful overview over similarities and differences in the structures an methods applied in Nordic elite sport. It represents a milestone in understanding how these countries have dealt with the challenges of modern elite sport within a historical context. Despite initial similarities with respect to the structure and role of the sports movement, there are significant differences between the countries. The book represents a substantial contribution to the understanding of how the elite sports systems have developed within the broader sports movements, and how they are positioned to deal with today's challenges under the watchful eye of the broader society.
Chosen Nation
Christian teaching and modern sensibilities both eschew "nationalism" as an extreme, fanatical form of patriotism, an excessive or disordered form of an otherwise healthy and proper national identity. But what if the problem of nationalism is something much more fundamental? What if nationalism is actually the process leading to national identity in the first place? And what happens when this process entails selectively appropriating and reinterpreting the Christian tradition for the sake of the envisioned nation? This book takes up these questions within the context of American Christian nationalism. Here, the process of interweaving the Christian narrative with American history and myth is...
Unsettling Arguments
Scott Bader-SayeFrederick Christian BauerschmidtMichael Baxter Daniel M. Bell Jr.Jana Marguerite BennettMichael G. CartwrightWilliam T. CavanaughPeter DulaChris K. HuebnerKelly S. JohnsonD. Stephen LongM. Therese LysaughtDavid Matzko McCarthyJoel James ShumanJ. Alexander SiderJonathan TranPaul J. WadellTheodore Walker Jr.
Victory Was Beyond Their Grasp
“For both students of the German Army in World War II as well as those interested in the late 1944 campaign, this is a must-read” (The NYMAS Review). As the Allies were approaching the German frontier at the beginning of September 1944, the German Armed Forces attempted to regain the strategic initiative. While the “wonder weapons,” such as the V-1 flying bomb, the V-2 missile, and the Messerschmitt Me-262 jet fighter, are widely recognized as being the most prominent of these initiatives upon which Germany pinned so much hope, the Volks-Grenadier Divisions (VGDs) are practically unknown. Often confused with the Volkssturm, the Home Guard militia, VGDs have suffered an undeserved rep...
Reptiles and Amphibians of Australia
Reptiles and Amphibians of Australia is a complete guide to Australia’s rich and varied herpetofauna, including frogs, crocodiles, turtles, tortoises, lizards and snakes. For each of the 1218 species there is a description of its appearance, distribution and habits. These descriptions are also accompanied by distribution maps and, in many cases, one of the book's more than 1000 colour photographs of living animals. The book also includes 130 simple-to-use dichotomous keys, accompanied by hundreds of explanatory drawings, that in most cases allow a specimen in hand to be identified. In addition, it has a comprehensive list of scientific references for those wishing to conduct more in-depth research, an extensive glossary, and basic guides to the collection, preservation and captive care of specimens. This classic work was originally published in 1975. The updated seventh edition contains a new Appendix that discusses recent changes and lists over 80 new or resurrected species and genera that have been added to the Australian frog and reptile fauna since the 2014 edition.
The Borders of Baptism
It's a simple claim, really - that for Christians, "being a Christian" should be their primary allegiance and identity. For those who proclaim Jesus as Lord, this identity should supersede all others, and this loyalty should trump all lesser ones. It may be a simple claim, but it is a controversial one for many people, Christians and non-Christians alike. The Borders of Baptism uses the idea of solidarity among Christians as a lens through which to view politics, economics, and culture. It offers Christians a fresh perspective capable of moving beyond sterile and dead-end debates typical of debates on issues ranging from immigration and race to war, peace, and globalization. The Borders of B...
How Snakes Work
Anyone can look at a snake and see a creature unique unto itself, a reptile with a set of zoological and biological traits that are entirely its own. Just looking at this distinct animal raises many scientific questions. With regard to evolution, how did such an animal come to be? How does a snake move, and how do its sense organs differ from that of other reptiles? How does it eat, and how does it reproduce? Essentially, how does a snake "work"? In How Snakes Work: The Structure, Function and Behavior of the World's Snakes, leading zoologist Harvey B. Lillywhite has written the definitive scientific guide to the functional biology of snakes. Written for both herpetologists and a more genera...
Performing the Faith
"Folksy, eclectic, disarmingly humble, and astonishingly wide-ranging, Hauerwas offers us a provocative reading of Bonhoeffer that, not surprisingly, assimilates him closely to John Howard Yoder. At the same time, Hauerwas replies to recent criticisms of his work by Jeffrey Stout. Contending that truth depends on performance far more than on theory, Hauerwas steps forward as a pacifist gadfly for a more truly faithful church and a more recognizably democratic society." --George Hunsinger, Princeton Theological Seminary "This book shows how lively and fecund Hauerwas's thought remains. A dazzling performance, capable of entertaining and instructing professional theologians as much as those wh...
