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Clinical Reproductive Medicine and Surgery
Clinical Reproductive Medicine and Surgery is the new, definitive resource in reproductive medicine. This unique text offers detailed discussion on both the medical and surgical management of reproductive disorders, as well as coverage of associated imaging modalities. Included are chapters on Reproductive Genetics, Management of Endometriosis (including interventional radiology), Ultrasonography and Sonohysterography, Preservation of Fertility, and Recurrent Pregnancy Loss. The book also features an accompanying DVD with additional images and video loops. A resource every practitioner interested in Reproductive Endocrinology and Infertility needs! Offers detailed discussion of medical and s...
The Brain and Reward
None
A Mind Of Her Own
In the new edition of a successful book, Anne Campbell redresses the balance of evolutionary theory in favour of women. She examines how selection pressures have shaped the female mind over thousands of generations: Their emotions, friendship, competition, aggression and mate choice.
Clinical Reproductive Medicine
This volume offers guidance on the evaluation and treatment of reproductive endocrinopathies and infertility. The book reviews the underlying physiology and pathophysiology of these disorders, describes contemporary pharmacological and surgical treatments, and presents definitive treatment recommendations based on current scientific and clinical data.
Reproductive Skew in Vertebrates
Skew theory investigates the genetic and ecological factors causal to the partitioning of reproduction in animal groups and may yield fundamental insights into the evolution of animal sociality. This book brings together new theory and empirical work, mostly in vertebrates, to test assumptions and predictions of skew models.
Primate Paradigms
This critical review of behavior patterns in nonhuman primates is an excellent study of the importance of female roles in different social groups and their significance in the evolution of human social life. "A book that properly illuminates in rich detail not only developmental and socioecological aspects of primate behavior but also how and why certain questions are asked. In addition, the book frequently focuses on insufficiently answered questions, especially those concerned with the evolution of primate sex differences. Fedigan's book is unique . . . because it places primate adaptations and our explanation of those patterns in a larger intellectual framework that is easily and appropriately connected to many lines of research in different fields (sociology, psychology, anthropology, neurobiology, endocrinology, and biology)—and not in inconsequential ways, either."—James McKenna, American Journal of Primatology "This is the feminist critique of theories of primate and human evolution."—John H. Cook, Nature
Neuromarketing in Business
This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.
Ovulation Induction: Update '98
This is a major clinical reference work on all aspects of ovulation induction, featuring 31 chapters by leading authorities in assisted reproduction and related fields. It contains especially detailed coverage of Polycystic Ovarian Syndrome and Ovarian Hyperstimulation Syndrome along with every other topic of current importance in ovulation induction research and practice. Includes bibliographic references and index.
Essential Reproductive Medicine
Addresses the full range of reproductive endocrinology and infertility (REI) issues, from the fundamentals of reproductive medicine through disorders of the endocrine system, infertility, contraception, and menopause. Clinically focused and logically organized, the book is designed to reflect how the clinician should approach the REI patient.
Psychology of Branding
This title explores the psychological factors underlying brand choices we make. How we encounter brands (and how often we), think about them, feel about them, and how we experience them in relation to competing brands, has a big effect on which ones we choose, and keep on choosing. At the same time, presumably there are neural events occurring when we encounter and mentally respond to brands. These represent ways in which we can explain and understand why people choose and remain loyal to brands. These explanations of branding are related and intuitive. But how does the psychology of branding work? This book offers answers to that question.
