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Continuously published since 1920, the Art Directors Annual is the world's most widely distributed creative awards reference book and source of inspiration, honoring the year's best work in design and advertising around the globe. Every winning entry (including all Cube and Merit winners) is reproduced in full-color with complete credits. The 90th edition includes the NEW ADC Designism (which explores the responsibilities of creatives to drive social and political change through their work), ADC Hybrid, the 2011 ADC Hall of Fame Laureates and the ADC Black Cube for best in show.
View the year's most innovative works in visual communication, in stunning, full color. The winners of the Art Directors Club Annual Awards are showcased here.
Catalog of the exhibition held Nov. 21, 1975-Jan. 4, 1976 at the Corcoran Gallery of Art, Washington, D.C.; Feb. 2-Mar. 19, 1976 at Contemporary Arts Museum, Houston.; Apr. 1-May 2, 1976 at Museum of Science and Industry, Chicago; May 22-June 31, 1976 at Grey Art Gallery and Study Center, New York University, New York; and autumn 1976-throughout 1977 at several European cities.
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
Examples of "what makes a design layout compelling--whether it is found in a magazine, book, brochure, or simple restaurant menu."--Cover.
The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken from real campaigns using various media.
A union list of serials commencing publication after Dec. 31, 1949.