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Brand You
The new edition of the UK’s bestselling book on personal branding shows you how to discover your talents, values and purpose so you can build a powerful personal brand both online and offline. Whether you want to brand yourself as an entrepreneur, freelancer or corporate employee, this book will help by showing you how to: - Identify your values and your unique combination of skills and experience - Discover your purpose - Build a strong brand identity - Make sure employers, clients and customers remember you - Network effectively This new edition covers brand-building through social media, includes new exercises, case studies and examples throughout and is supported by its own website, www.brandyou.info
Jamestown
Lord Watson has written a short book of great fascination and importance. It is a story that begins with an English sea voyage, and culminates in the voyage of the English language, a voyage that is now in full flood. Four hundred years have passed since that first voyage. In itself it was historic, taking the language of a small island to the coast of a vast continent. The British and the Americans who used it, as both grew in territorial and spiritual strength, came to treasure it. Not only is the wealth and diversity of English expanding every day, but the language coveys the past of the English-speaking peoples and the values that they learned over time: the central ideas of law, governance and free enterprise.
Generation Y in Consumer and Labour Markets
Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities, Generation Y not only influences consumption patterns, they also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done. Generation Y particularly see work as a venue of self-realization and the boundaries between work and leisure time are becoming blurred—thus the consumer and labor markets converge in some critical di...
Die Zukunft des Autohandels
Dieses Buch beschreibt die Auswirkungen des globalen Wettbewerbs auf Automobilhandel, -vertrieb und -produktion: Urbanisierung, weniger Führerscheinprüflinge, höhere Kosten für Autonutzung, harte Konkurrenz unter den Herstellern und ein drastisch verändertes Konsumentenverhalten bestimmen die Märkte. Ergo: Die Automobilbranche muss dringend umdenken! Anders Parment bietet die fundierte Grundlage dafür. Er analysiert, wie Kundenpräferenzen entstehen, welche Faktoren das komplexe Umfeld des Automobilvertriebs beeinflussen und welche Best-Practice-Beispiele aus anderen Branchen als Vorbild für Vertriebsstrategien und nachhaltige Geschäftsmodelle dienen können. Die Ausführungen basieren auf umfangreichem Datenmaterial aus Umfragen, aktuellen Studien und Beratungsprojekten. Ein zukunftsweisendes Buch für sämtliche Player in der Automobilbranche.
The Bullshit Factor
Futurist and broadcaster James Bellini and psychologist Kati St Clair set out to explore the world of the business subconscious by examining the visual trappings, language and conduct of many household names. They offer powerful insights into corporate behaviour and the clues it gives us to whether a company may succeed or die.
Marketing to the 90s Generation
Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.
Strategic Management in Emerging Markets
This textbook focuses on strategic management in emerging market contexts. It delineates the border between business level strategy and corporate strategy to better align business level and corporate level strategy.
Brand You
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Financial Inclusion at the Bottom of the Pyramid
As incredible as it may seem in this hyper-connected, technologically advanced era, half the planet's population exist as "Financial nomads"-those who nourish and shelter themselves without using traditional banking services. While the wealthy live at the top of a metaphorical pyramid, taking financial security and banking services for granted, there are billions of people who struggle at the pyramid's base in an exhausting state of financial exclusion and insecurity. Times are changing rapidly, but despite global uncertainty, technology has the capacity to reach and equip people in all walks of life. Advances in communications have reconfigured the ease with which we interact with our money-and these advances can provide innovative financial services to the unbanked and underserved around the world. Financial inclusion for all is indeed within our reach, and with this conviction, authors Karl Mehta and Carol Realini propose a vision for a better world and a blueprint to get there....
