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Political Judgment
How are impressions about political candidates organized in memory? What is the nature of political group stereotypes? How do citizens make voting decisions? How do citizens formulate opinions about key issues and politics? The contributors to Political Judgment: Structure and Process reach answers to these questions that will substantially influence how the next generation of scholars working at the intersection of political science and sociology, and public opinion researchers more generally, go about their work.
The American Voter Revisited
Today we are politically polarized as never before. The presidential elections of 2000 and 2004 will be remembered as two of the most contentious political events in American history. Yet despite the recent election upheaval, The American Voter Revisited discovers that voter behavior has been remarkably consistent over the last half century. And if the authors are correct in their predictions, 2008 will show just how reliably the American voter weighs in, election after election. The American Voter Revisited re-creates the outstanding 1960 classic The American Voter---which was based on the presidential elections of 1952 and 1956---following the same format, theory, and mode of analysis as t...
Mobilizing Inclusion
Which get out the vote efforts actually succeed in ethnoracial communities, and why? Analyzing the results from hundreds of original experiments, the authors of this book offer a persuasive new theory to explain why some methods work while others do not. Exploring and comparing a wide variety of efforts targeting ethnoracial voters, the authors present a new theoretical frame: the social cognition model of voting, based on an individual's sense of civic identity, for understanding get out the vote effectiveness. Their book serves as a guide for political practitioners, for it offers concrete strategies to employ in developing future mobilization efforts.
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